Special offer: buy your choice of any two Packaged Facts foodservice reports for $6,000
The recession is reshaping how consumers interact with the restaurant industry, and the breakfast daypart is no exception: value pricing remains at the forefront of menu strategies, as growing guest checks often takes a backseat to generating guest traffic. However, unlike the lunch and dinner dayparts, breakfast benefits from long-term untapped guest traffic potential, and it can generate healthy margins, factors that are drawing major new players into the market.
Packaged Facts’ Breakfast Trends in the U.S. Foodservice Market estimates that breakfast daypart restaurant sales reached $37.2 billion in 2009, and forecasts that they will reach $37.0 billion in 2010 and $37.7 billion in 2011. While these figures may appear tepid at first glance, when viewed against the backdrop of lower overall restaurant sales, the breakfast daypart has fared relatively well, taking share from lunch and dinner. In the final analysis, we believe that near-term challenges will give way to long-term opportunity.
Breakfast Trends in the U.S. Foodservice Market provides unique insights into consumers’ evolving relationship with the breakfast daypart, helping restaurant operators position their brands—and menus—for consumers today and tomorrow.
Highlights of the study include:
Our methodology rests on a balance of data-centric expertise and holistic understanding, maximizing accuracy and depth of analysis. Report data is derived from thorough analysis of a host of sources, including the following:
Related Reports:Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd Edition
Nov 6, 2015 - LA5730794 - $3,995.00
Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media
Jun 29, 2015 - LA5602855 - $2,995.00
Sandwiches: Market Trends and Opportunities
Jun 17, 2015 - LA5586741 - $3,000.00
Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition
May 26, 2015 - LA5563664 - $2,500.00
Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition
Mar 23, 2015 - LA5479808 - $3,750.00
Nutritional and Cereal Bars in the U.S., 4th Edition
Feb 19, 2015 - LA5228008 - $3,995.00
Shopping for Local Foods in the U.S.
Jan 13, 2015 - LA5192148 - $2,500.00
Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition
Jan 8, 2015 - LA4875607 - $3,995.00
What America Eats: Paradigms Shaping Food Choices
Nov 21, 2014 - LA5380649 - $3,595.00
Future of Foodservice: Food and Beverage Menu Trends & Opportunities
Oct 28, 2014 - LA5362638 - $3,595.00
Questions?Contact a research specialist >
Live Chat Software
Most Popular ResearchNatural and Organic Foods and Beverages in the U.S., 4th Edition The Kids Food and Beverage Market in the U.S., 7th Edition Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition Trader Joe's and the Natural Food Channel Gluten-Free Foods in the U.S., 5th Edition