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Boomers age 45-54 spend $123 weekly on food, compared with $102 for 25- to 34-year-olds and $75 for 65- to 74-year-olds. Moreover, over 10 million boomer households allot $125 or more weekly to grocery expenditures alone, while nearly 20 million visit either family or fast-food restaurants 6 or more times monthly. Tracking this all-important consumer contingent, Baby Boomers and the U.S. Food Market, an all-new report from Packaged Facts, analyzes boomer attitudes, preferences, and purchasing behaviors in light of five key packaged food and foodservice trends: health, convenience, ethnic, gourmet, and natural/organic. In doing so, this data-rich report tabulates and examines baby boomer variations by age segment, gender, race/ethnicity, marketing region, and socio-economic factors.
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Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report This report will help:
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