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Boomers age 45-54 spend $123 weekly on food, compared with $102 for 25- to 34-year-olds and $75 for 65- to 74-year-olds. Moreover, over 10 million boomer households allot $125 or more weekly to grocery expenditures alone, while nearly 20 million visit either family or fast-food restaurants 6 or more times monthly. Tracking this all-important consumer contingent, Baby Boomers and the U.S. Food Market, an all-new report from Packaged Facts, analyzes boomer attitudes, preferences, and purchasing behaviors in light of five key packaged food and foodservice trends: health, convenience, ethnic, gourmet, and natural/organic. In doing so, this data-rich report tabulates and examines baby boomer variations by age segment, gender, race/ethnicity, marketing region, and socio-economic factors.

Report Methodology
The information in Baby Boomers and the U.S. Food Market is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for Spring 2005.

What You’ll Get in this Report
Baby Boomers and the U.S. Food Market makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Baby Boomers and the U.S. Food Market offers. The report addresses the following segments:

• Health Foods
• Convenience Foods
• Ethnic Foods
• Gourmet Foods
• Natural/Organic Foods

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the food industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for products and the trends that affect them, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the boomer food consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for weight loss foods and beverages.
• Research and development professionals stay on top of competitor initiatives and explore boomer demand for foods and beverages.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel boomers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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