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This report takes an in-depth look at Asian Americans, the fastest growing and most affluent ethnic segment in an increasingly diverse America. It includes a comprehensive analysis of key demographic features of Asian Americans, an assessment of the current size and projected growth of the market through 2004, and an analysis of shopping behavior and buying patterns. The report profiles the immigration patterns, geographic distribution, economic status, and social and cultural attributes of the main groups within the Asian American community. Discover why direct mail and telemarketing work well with Asian American households.
Scope of Report
This report assesses the market represented by the Asian American population of the United States. Demographic data on Asian Americans are reported by the U.S. Census Bureau under the category entitled “Asians and Pacific Islanders (API).” This term refers to persons who identify themselves as having ethnic origins in “any of the original peoples of the Far East, Southeast Asia, the Indian Subcontinent, or the Pacific Islands.”
In the 1990 Census, Pacific Islanders accounted for approximately 5% of all individuals falling within the API classification, and Asians made up 95% of those within the API category. This Packaged Facts report focuses exclusively on Asians in America and highlights the ethnic groups that comprise the vast majority of the Asian American population: Chinese, Filipinos, Japanese, South Asians, Koreans, Vietnamese, and other Indochinese.
The report is based on information collected through interviews with marketing and advertising executives as well as an extensive survey of published materials. These include data from the U.S. Census Bureau, National Telecommunications and Information Administration, and other federal government agencies. Other sources include a wide range of journals covering the demographic, marketing, and advertising fields, corporate and Asian American-oriented Web sites, and news reports on demographic, social, and economic trends within the Asian American community.
Sample Information Sources*:
Hours of Research: 500
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