Antioxidants have been around forever, but the attention they are generating now make them seem as if they just burst onto the health and wellness scene. These substances occur naturally in a vast number of foods and botanicals, and they are also used in a soaring number of processed foods, beverages, cosmetics, and personal care products. Unlike studies performed on many substances that make health-related claims, the research into antioxidants’ ability to prevent disease and slow aging is almost overwhelmingly positive. However, while a growing number of consumers make the association between antioxidants and health, most don’t really understand the mechanism by which these compounds work, and consumers are frequently mistaken about which products actually contain them. Consumer education is definitely a must if this market is to continue to expand and live up to its early promise.

Products Covered
Antioxidants: Nature Meets Science for Anti-Aging Solutions looks at foods & beverages, supplements and cosmetics & toiletries marketed as containing antioxidants. It looks at the market size and trends for antioxidants in each of the product categories in addition to presenting a balanced discussion of the media buzz hyping or dismissing the role of antioxidants in the three product categories. Selected companies are profiled for further information on this emerging market.

Report Methodology
The information in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of supermarkets, drug stores, mass merchandisers, convenience stores (c-stores), health/natural foods stores, specialty stores, and club stores. Interviews were conducted to obtain information on new product and packaging trends, marketing programs, and technological breakthroughs. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature, and corporate annual reports.

How You Will Benefit from this Report
If your company is interested in joining the antioxidant bandwagon, you will find Antioxidants: Nature Meets Science for Anti-Aging Solutions invaluable, as it provides a comprehensive package of information and insight about antioxidant-containing foods & beverages, supplements and toiletries & cosmetics not offered in any other single source. Contributing to that understanding will be a complete analysis of data from published and trade sources, and an examination of the consumer and nutrition trends that are affecting this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for foods & beverages, supplements and toiletries & cosmetics marketing antioxidant benefits.
• Research and development professionals stay on top of competitor initiatives and explore demand for products with antioxidants.
• Advertising agencies to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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