Now 50% off the original sale price of $2,750.
This Packaged Facts study identifies and analyzes the demographic, technological, social, and cultural trends projected to have the most profound impact on consumer buying habits and practices. Examines market ramifications of these trends for retailers and marketers and among different industries. The booming future business, particularly the 2000 mystique, is explored for the plausibility of predictions. Lifestyles analysis has progressed from sweeping generalizations to tightly focused, highly localized user-friendly information. Also includes a special section on strategies and resources for turning psychographic, life cycle, life profile, and other relevant data into marketing success stories.

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