Special Offer. Now 20% off the original price of $1,750.
Homemakers have long been the mainstay of marketing for consumer goods, and they continue to be the chief shoppers for their families. The traditional mass marketing techniques that once captured moms’ attention (and dollars) have lost much of their effectiveness in recent years, however. It’s no longer enough to buy TV ad time and create commercials that focus on happy housewives scrubbing their floors. Not only do today’s homemakers not watch TV with the same level of attention that they used to; they actively dislike TV advertising. The good news is that new technologies and media are giving marketers a wider variety of ways to capture moms’ attention and interest, and opportunities to interact with them in more meaningful (and profitable) ways.
Drawing on uniquely cross-tabulated Simmons Market Research Bureau survey data, along with government and private sector data sources, The New American Homemaker: A Look at Today’s Stay-at-Home Mom provides a snapshot of the modern American homemaker and identifies what works and what doesn’t with today’s stay-at-home mom by delving into her habits, behaviors, attitudes, and motivations—from her priorities when shopping for her family, to her feelings about new technology, to her attitudes about fashion.
How You Will Benefit from this Report
This report will help:
Related Reports:The African-American Consumer Market, 9th Edition
Dec 27, 2013 - LA5062152 - $3,595.00
Americans in 2020
Oct 31, 2013 - LA6135734 - $3,465.00
Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends
Nov 19, 2012 - LA4914699 - $2,800.00
Upscale Latino Consumers in the U.S.
Feb 1, 2012 - LA6488963 - $3,850.00
Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market
Apr 1, 2011 - LA6135736 - $3,080.00
Social Media and Technology Trends and the U.S. Foodservice Industry
Mar 1, 2011 - LA2848312 - $3,995.00
The U.S. Moms Market 2010, 3rd Edition
Nov 1, 2010 - LA2615899 - $3,195.00
The New Recession Consumer in the U.S.
May 1, 2010 - LA2604926 - $3,080.00
Ethical Food and Beverage, Personal Care and Household Products in the U.S.; Conscientious Consumerism and Corporate Responsibility in the New Economy, 2nd Edition
Oct 1, 2009 - LA1939948 - $3,080.00
U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition
Sep 1, 2009 - LA2118701 - $2,464.00
Questions?Contact a research specialist >
Most Popular ResearchAmericans in 2020 The African-American Consumer Market, 9th Edition Pet Population and Ownership Trends in the U.S. Boomer Wellness: Culinary Trend Mapping Report Hispanic Food Shoppers in the U.S.