MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The Affluent Market in the U.S.
Published: April 2007
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The following is the abstract from the full report:
As America evolves toward becoming a winner-take-all society, the affluent have begun to control a larger and larger share of the consumer economy and have come to represent an increasingly important and lucrative target for marketers. While affluent households comprise only 18% of all households, they now control nearly half of aggregate household income in the United States. The super-affluent segment of the market wields even more leverage over the consumer economy. With an average annual household income of $435,000, super-affluent Americans account for only 1.2% of households but generate 12% of household income.
About the Authors
What You’ll Get in this Report
The next section of the report provides a detailed assessment of the attitudes and behavior of affluent consumers and includes chapters on how the affluent manage their money and how their spending patterns differ from those of other consumers. Another chapter focuses on the home as a reflection of the affluent lifestyle and autos as a marker of the identity of affluent consumers. The report then takes an in-depth look at how the affluent spend their leisure time and includes an analysis of the leisure-time activities and entertainment choices of the affluent. Another chapter of the report highlights consumer attitudes and behavior within key segments of the affluent market— including affluent men and women and affluent parents and their children—and analyzes generational differences among affluent consumers. A separate chapter concentrates on how super-affluent consumers manage and spend their money.
The report concludes with a section analyzing emerging trends in the affluent market. It contains a chapter on trends in advertising and marketing to affluent consumers and a chapter on strategic trends and marketing opportunities in the affluent market.
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
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