Weight Management Trends in the U.S.
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A diverse range of American consumers are increasingly focused on weight loss and weight maintenance within a broadening context of personal health and lifestyle issues. Almost 70% of adults and almost 32% of school-age children and adolescents are either overweight or obese, according to the latest government statistics. And some studies project that if current trends continue, 37% of U.S. adults will be classified as obese by 2013 and 43% by 2018.
With such new and ever-more-alarming statistics about adult and childhood obesity feeding the headlines almost daily, what are today’s weight loss regimens and weight maintenance mindsets? What roles do calories, portion control, and satiety play, with or without the benefit of weight management programs, fitness club memberships and “active lifestyles”? What are the most salient cohorts of weight management consumers, and which combinations of foods and beverages, weight management programs, and diet aids appeal most specifically to them? Which media and marketing messages resonate for these cohorts, and in what contexts?
This all-new report from Packaged Facts examines not just who the weight management cohorts are, but the all-important “why’s” behind the choices and purchases they make, and where those choices will take the market through 2015, identifying the issues and trends affecting the weight management marketplace. Focusing on consumer lifestyle trends through customized analysis of Experian Simmons data, the report examines consumers’ weight management strategies, goals and attitudes toward foods and beverages; use of over-the-counter diet aids, weight management programs, and exercise; retail channel and foodservice preferences; and media usage and responsiveness, both traditional and social. The report also examines the competitive strategies of key players, new product and ingredient trends, and marketing and advertising positioning, all within the context of the medical, social, economic, and psychographic drivers of consumer behavior.
Additional data sources include the latest government statistics from the Centers for Disease Control and Prevention; Information Resources, Inc.’s InfoScan Review for the mass-market channel; and Datamonitor’s Product Launch Analytics data tracking new product introductions.
Read an excerpt from this report below.