Packaged Facts’ fully updated report, Pet Oral Care Services and Products in the U.S., 3rd Edition, explores the latest trends in the pet oral care/dental hygiene market, highlighting opportunities in both the services market and the oral care products category. The report analyzes how trends such as humanization and wellness are driving market innovation, and identifies opportunities for marketers and oral care service providers now and into the future. With a focus on dogs and cats, Pet Oral Care Services and Products in the U.S. provides market sizing and projections for pet oral care/dental hygiene services and product sales within the context of a broader pet market overview.

What does this report cover?

This Packaged Facts report examines the U.S. market for oral care service and products for dogs and cats. The report focuses on products whose primary market positioning is oral care or dental health, such as teeth cleaning, gum massage, and breath freshening, including biscuits/treats, food, chew toys, toothbrushes and toothpaste, and breath supplements.

Do you need to know any of the below information? If so, this report is for you!

  • What are the market drivers for pet dental health?
  • What are dentail substitutes for brushing?
  • How are the barriers for pet oral care affecting demand?
  • What are the purchase patterns of consumers?
  • What are the distribution channels used, and how are the top companies responding to these channels?
Our Simple Buying Process

Choose License and Add
This Report To Your Cart.

Register, Checkout
and Verify Payment.

Receive Notification When
Your Report Is Available.

Table Of Contents

  • Executive Summary
    • Market Overview
      • Introduction
      • Report Methodology
      • Market Size and Composition
      • Oral Care Services Estimated at $4.2 Billion
      • Pet Oral Care Services Share by Animal Type
      • Retail Product Sales Estimated at $960 Million
      • Pet Oral Care Product Sales by Retail Channel
      • Pet Oral Care Product Sales Share by Animal Type
      • Market Drivers
      • Oral Care Products Deliver Added Value
      • Barriers to Pet Oral Care
      • Dental Chews/Treats as Substitutes for Brushing
      • Appeal of Natural/Organic Includes Oral Care Categories
      • The Oral Care Consumer
      • Types of Pet Dental Care Products
      • Pet Oral Care Purchase Patterns by Channel
      • Pet Owners and Teeth Cleaning
    • Pet Oral Care Products
      • Pet Oral Care Products Offer Wellness, Convenience Benefits
      • Pet Owners Discontinuing Oral Care Products
      • Oral Care Product Marketers
      • Oral Care in the Pet Specialty Channel
      • Veterinary Channel
      • Private-Label Oral Care
      • Natural Pet Oral Care Product Marketers
      • Retailing Oral Care/Dental Hygiene Products
      • Mass-Market Retail Outlets
      • Online Retailers
      • Dental Chews and Treats
      • Innovative Design and Formulation Attract Consumers
      • Grain-Free Dental Chews
      • Multi-Functional Dental Chews and Treats
      • Focus on Fresh Breath
      • Dental Treats for Cats
      • The Dental Treat Consumer
      • Dental Foods
      • Teeth Cleaning Aids
      • Natural Products Key in Teeth Cleaning Segment
      • Non-Edible Chew Products
      • Long-Lasting Chews Provide Entertainment, Oral Care Benefits
    • Pet Oral Care Services
      • Veterinary Oral Care Services
      • Banfield and VCA Veterinary Dental Services
      • Small Chain and Single-Veterinarian Hospitals
      • Pet Dental Health Month
      • Veterinary Visit Statistics
      • The Cost of Dental Procedures
      • Pet Dental Insurance
      • Dental Services from Other Pet Care Professionals
      • The Risks of Non-Anesthesia Dentistry
    • Sales Growth Opportunities
      • Services Opportunity: Consumer Education
      • Product Opportunity 1: Limited Ingredient Products
      • Product Opportunity 2: Cat-Specific Products
      • Product Opportunity 3: Human-Product Tie-Ins
  • Market Overview
    • Chapter Highlights
    • Introduction
      • Market Definition
      • Report Methodology
      • Industry Associations
      • Regulatory Agencies
    • Market Size and Composition
      • Pet Oral Care Market Tops $5 Billion
        • Table U.S. Retail Sales of Pet Oral Care Services and Products, 2012 vs. 2017 vs. 2022 (in millions of dollars)
      • Oral Care Services Estimated at $4.2 Billion
      • Pet Oral Care Services Share by Animal Type
      • Retail Product Sales Estimated at $960 Million
      • Treats and Chews Account for Majority of Sales
      • Pet Oral Care Product Sales by Retail Channel
      • Pet Oral Care Product Sales Share by Animal Type
    • Market Drivers
      • Pet Dental Health Part of Overall Wellness
      • Dental Disease Top Pet Health Concern
      • AVMA Promotes Oral Care During National Pet Dental Health Month
      • Innovative Design and Formulation Attract Consumers
      • Oral Care Products Deliver Added Value
      • Barriers to Pet Oral Care
      • Communication Gap Persists Between Clients and Vets
      • Canine Veterinary Visits on the Rise
        • Table Percentage of Dog and Cat Owners Who Have Visited Vet in Last 12 Months for Routine and Sick/Emergency Vet Visits, 2015 vs. 2018 (percent of pet owners)
      • Veterinary Services Inside Pet Superstores
      • Perception of High Cost of Veterinary Services
      • Other Service Providers Try to Fill the Gap
      • Dental Chews/Treats as Substitutes for Brushing
      • VOHC Recommends Dental Chews/Treats for Oral Care
      • Appeal of Natural/Organic Includes Oral Care Categories
    • The Pet Oral Care Consumer
      • Concern About Dental Hygiene and Oral Health
      • Types of Pet Dental Care Products
        • Table Ownership and Purchase Rates of Oral Care/Dental Hygiene Products, 2016 (percent of dog and cat owners)
        • Table Overview of Dog Oral Care/Dental Hygiene Product Purchasers, 2018 (percent of dog and cat owners)
      • Pet Oral Care Purchase Patterns by Channel
        • Table Purchase Patterns by Channel: Any Pet Product Purchasers vs. Pet Oral Care/Dental Hygiene Purchasers, 2018 (percent of dog and cat owners)
      • Pet Owners and Teeth Cleaning
        • Table Percentage of Dog and Cat Owners Who Have Visited Vet in Last 12 Months for Dental Products/Services vs. Routine Visits vs. Vaccinations, 2006 - 2016 (percent of dog and cat owners)
      • Teeth Cleaning Frequency
        • Table Time Since Most Recent Teeth Cleaning, 2018 (percent of dog and cat owners)
      • Veterinary Teeth Cleaning
      • Perception of Dry Food as "Tooth-Friendly"
  • Pet Oral Care Services
    • Chapter Highlights
    • Veterinary Oral Care Services
      • The Basics of Pet Oral Care Services
      • Common Pet Dental Conditions
        • Table Top Five Dog and Cat Dental Conditions
      • Types of Pet Dental Services
      • Dog Orthodontia
      • Banfield and VCA Veterinary Dental Services
      • Banfield's Dental Offerings
      • VCA's Dental Offerings
      • Petco Expands Veterinary Care Offerings
      • Small Chain and Single-Veterinarian Hospitals
      • Pet Dental Health Month
      • Veterinary Visit Statistics
      • The Cost of Dental Procedures
      • Rising Cost of Veterinary Dental Equipment
      • A Need for Pet Dental Specialists
      • Pet Dental Insurance
    • Dental Services from Other Pet Care Professionals
      • Anesthesia-Free Dental Cleanings' Efficacy Debated
      • The Risks of Non-Anesthesia Dentistry
      • Anesthesia-Free Cleanings and Legislation
  • Pet Oral Care Products
    • Chapter Highlights
    • Product Overview
      • Pet Oral Care Products Offer Wellness, Convenience Benefits
      • Pet Owners Discontinuing Oral Care Products
    • Oral Care Product Marketers
      • Top Four Dominate Mass-Market Oral Care
      • Oral Care in Pet Specialty Channel
      • Veterinary Channel
      • Virbac's Strong Presence in Veterinary Channel
      • Private-Label Oral Care
      • Pet Oral Care Marketer Activity
      • Manna Pro Products Acquires PetzLife
      • WellPet Acquires Whimzees
      • Pet Oral Care Marketers Do Good
      • ProBiora Supports Oral Health in Rescued Dogs and Cats
      • Brite Bite Donates Chew Toy to Shelters
      • Natural Pet Oral Care Product Marketers
    • Retailing Oral Care/Dental Hygiene Products
      • Pet Specialty Retail Outlets
      • PetSmart
      • Petco
      • Independent Pet
      • Mass-Market Retail Outlets
      • Online Retailers
    • Dental Chews and Treats
      • Grain-Free Dental Chews
      • Multi-Functional Dental Chews and Treats
      • Focus on Fresh Breath
      • Toothpaste-Infused Chews and Treats
      • Dental Treats for Cats
      • The Dental Treat Consumer
      • Dental Treat Brand Purchaser Demographics
        • Table Key Demographic Indicators for Purchasing Pedigree Dentastix, 2017 (percent, index and number of pet treat purchasers)
        • Table Key Demographic Indicators for Purchasing Feline Greenies, 2017 (percent, index and number of pet treat purchasers)
    • Dental Foods
    • Teeth Cleaning Aids
      • Natural Products Key in Teeth Cleaning Segment
    • Non-Edible Chew Products
      • Rope Chews Provide Mechanical Cleaning
      • Long-Lasting Chews Provide Entertainment, Oral Care Benefits