As more people begin permanently working from home, office coffee service providers will need to change their business models to target this market for continued sales. Offering coffee subscriptions or replenishment services to consumers with a home office can maintain office coffee service sales and prevent the sales base from shrinking even as people no longer work on-location.

Some consumers may be willing and able to pay for such services themselves, or in addition to other services they subscribe to (such as home water deliveries or water filtration service). Additionally, a continuing employer-based model could allow companies with offices to provide coffee on-location, with additional packages available to deliver perks (such as free coffee) similar to those provided by an office environment directly to work-at-home employees.

Subscriptions save buyers money because they are less expensive than one-time orders. They also help coffee sellers by providing more stable income and sales expectations. Nonetheless, last-mile delivery to so many separate locations provides challenges to expanding sales in the work-at-home market.

Most consumers who drink coffee own some sort of coffeemaker, but – unlike when servicing commercial locations – there is likely to be a wider variety of equipment. Companies looking to meet consumer markets would benefit from offering a variety of formats, including ground coffee and single-serve pods to meet the needs of as many consumers as possible. Additionally, marketing single-serve or premade options that are easy to use and safe is important to appeal to work-from-home employees, as single-serve coffee can be more convenient and reduce waste.

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Table Of Contents

  • Executive Summary
    • COVID-19 Pandemic Leading to Losses in 2020 & Beyond
    • Targeting Home Offices for Sales
    • Key Consumer Trends
    • Scope
  • Market Size and Forecast
    • Highlights
    • Office Coffee Service Historical Market
      • Table U.S. Historical Office Coffee Service Revenue, 2009-2019 (billion dollars and percent change)
    • Office Coffee Service Market Forecast
      • Table U.S. Office Coffee Service Revenue Forecast, 2019-2024 (billion dollars and percent change)
    • Office Coffee Service Market by Product Category
      • Table U.S. Office Coffee Service Revenue by Product Category, 2019 (billion dollars and percent change)
    • Office Coffee Service Single-Cup Brewer Market Share
      • Table U.S. Office Coffee Service Single-Cup Brewer Placement Share, 2014-2019 (percent)
    • Market Factors Affecting Sales
      • COVID-19 Pandemic Closing Offices Across the Country in 2020
      • Coffee Consumption Trends
        • Table U.S. Coffee Consumption and Per Capita Coffee Consumption, 2009-2019 (billion gallons and pounds and gallons/pounds per capita)
      • Retail Coffee Pricing Trends
        • Table U.S. Consumer Price Index: All Items, Nonalcoholic Beverages, and Roasted and Instant Coffee, 2009-2019 (index where 1982-1984 = 100)
      • Single-Cup Revenue and Pricing Trends
        • Table Office Coffee Service Revenue per Cup: Fraction Pack vs. Single-Cup, 2014-2019 (cents)
        • Table Retail Single Serve Pod Pricing by Price Tier, 2014-2019 (dollars)
      • Restaurant Density Analysis Suggest Strong Convenience Competition
        • Table Restaurant Density, by Restaurant Type: Selected Zip Codes and Locations, 2019
      • Time and Money Lost to the Off-Site Coffee Run
        • Table Time Lost to Employee Off-Site Coffee Run, Daily and Annual: By Runs per Day, 2019
        • Table Money Lost to Employee Off-Site Coffee Run: By U.S. and Tech Company Median Employee Salaries, 2019
  • Trends and Opportunities
    • Highlights
    • Coffee Subscriptions, Online Ordering, and Delivery/Pickup in the Wake of COVID-19
    • Single-Serve Coffee Options Are Not Just Pods and K-Cups
    • Specialty and Gourmet Coffee Is Especially Popular Among Younger Generations
    • A Growing Preference for Espresso-Based Beverages and Cold Brew
    • "Superfoods" Making Their Way into Coffee
    • Expanding the Market Base
    • Recyclable/Sustainable Packaging
    • Reusable Packaging/Containers
    • Sustainability in Coffee Production
      • Coffee Prices, Farmer Welfare, and Fair Trade Practices
      • Environmental Impacts of Coffee Production
  • Household Coffee and Coffee Maker Use Trends
    • Highlights
    • Coffee in Context
      • Table Use of Beverages by Type, 2009, 2014-2019 (percent)
    • Consumption of Beverages by Age Group
      • Table Usage of Beverages by Type and HH Head Age Bracket, 2019 (percent)
    • Coffee Use Trends
      • Table Household Coffee & Creamer Use by Type, 2014-2019 (percent)
      • Ground/Whole Bean Coffee Holding Ground
        • Table Household Coffee Use and Cups per Day by Type, 2016-2019 (percent)
      • Counter Space Allotted to Different Coffee Types
        • Table Household Coffee Type Use by Coffee Machine Used, 2014-2019 (percent)
      • Demographic Analysis
        • Table Household Coffee Usa and Cups per Day: Indexed by Type and Household Head Age Bracket, 2019 (percent and index)
        • Table Household Coffee Use and Cups per Day: Indexed by Type and Household Income, 2019 (percent and index)
        • Table Household Coffee Use and Cups per Day, Indexed by Type and Race/Ethnicity and Gender, 2019 (percent and index)
        • Table Ready-to-Drink Bottled/Canned Coffee Use, Indexed by Demographic and Brand, 2019 (percent and index)
    • Coffee Maker Ownership and Purchasing Trends by Type
      • Single-Serve Brewing System Uptake Influencing Household Coffeemaker Ownership Trends
        • Table Household Coffee Maker Ownership by Type, 2014-2019 (percent of households)
      • Demographic Analysis
        • Table Household Coffee Maker Ownership: Indexed by Type and Demographic, 2019 (percent and index)
      • Purchase Incidence Spikes; Automatic Drip Coffee Makers Hold Ground
        • Table Household Coffee Maker Purchases in the Last 12 Months, 2014-2019 (percent of households)
    • Coffee Maker Ownership and Purchasing Trends by Brand
      • Coffee Maker Brand Penetration
        • Table Coffee Maker Brands Owned vs. Purchased in the Last 12 Months, 2019 (percent and index)
      • Trends Over Time
        • Table Household Coffee Maker Brands Owned, 2015-2019 (percent of households)
        • Table Household Coffee Maker Brands Purchased in the Last 12 Months, 2015-2019 (percent of households)
      • Demographic Analysis
        • Table Household Coffee Maker Ownership by Brand and Demographic, 2019 (index)
  • Making and Drinking Coffee: In- Home vs. Out-of-Home
    • Highlights
    • Nearly 70% of Employed Consumers Drink Coffee Weekly
    • Coffee at Home vs. Out of Home
      • Table Weekday Coffee Drinking: Drink in Home vs. out of Home, Made in Home vs. out of Home, 2020 (percent of employed consumers who drink coffee weekly)
      • Table Weekday Coffee Drinking in and out of Home: Made in Home vs. out of Home, 2020 (percent of employed consumers who drink coffee weekly)
      • How Coffee Drinkers Usually Make Coffee at Home
        • Table At-Home Coffee Making Methods, 2018 vs. 2020 (percent of consumers who make coffee at home)
      • Demographic Analysis
        • Table At-Home Coffee Making Methods by Demographic, 2020 (percent of consumers who make coffee at home)
      • Types of Coffee Usually Used at Home
        • Table Types of Coffee Usually Used at Home: By Usual At-Home Coffee Making Method, 2020 (percent of employed consumers who drink coffee weekly)
      • Coffee and Coffee Maker Cross-Usage Patterns
        • Table Agreement on Types of Coffee Maker Used at Home, 2020 (percent of employed consumers who usually make each type of coffee at home)
        • Table Agreement on Types of Coffee Usually Used at Home, 2020 (percent of employed consumers use each method to make coffee at home)
  • Buying Dispensed Coffee Outside of the Home
    • Highlights
    • Who Buys Dispensed Coffee Outside of the Home?
      • Table Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days, 2019 (percent of consumers and index)
      • Demographic Analysis
        • Table Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days: By Demographic, 2019 (percent of employed consumers)
    • Where Dispensed Coffee Is Bought Outside of the Home
      • Table Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days by Purchase Location, 2019 (percent of employed consumers)
      • How Often Dispensed Coffee Is Bought from Different Establishments
        • Table Frequency of Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days: By Purchase Location, 2019 (percent of employed consumers vs. percent of employed consumers who bought coffee outside the home in the last 7 days)
      • Demographic Analysis
        • Table Frequency of Out-of-Home Dispensed Coffee Purchases in the Last 7 Days: By Demographic, 2019 (percent of employed consumers)
    • Coffeehouses
      • Coffeehouse and Donut Shop Use Trends
        • Table Starbucks, Dunkin', Krispy Kreme, Tim Hortons, and Caribou Coffee Use by Demographic, 2019 (percent of employed consumers)
  • Coffee Before Work and in the Workplace
    • Highlights
    • Drinking Coffee Before Work and At Work
      • Table Drinking Coffee Before Work vs. At Work, 2018 vs. 2020 (percent of employed consumers who drink coffee weekly)
      • Drinking Coffee Before Work: Coffee Source
        • Table Where Coffee Drinkers Get Coffee before Work, 2020 (percent of employed consumers who drink coffee weekly)
      • Drinking Coffee At Work: Coffee Source
        • Table Where Coffee Drinkers Get Coffee at Work, 2020 (percent of employed consumers who drink coffee weekly)
      • Demographics
        • Table Drinking Coffee Before Work vs. At Work: Method Used by Demographic, 2020 (percent of employed consumers who drink coffee)
      • Drinking Coffee at Work: Off-Premises Coffee Sources
        • Table Off-Premises Coffee Sources Used While at Work, 2018 (percent of employed consumers who drink coffee at/before work)
    • Workplace Food and Beverage Services
      • Table Off-Premises Coffee Sources Used While at Work, 2020 (percent of employed consumers who drink coffee at/before work)
      • Availability and Use by Location Type
  • Consumer Trends and Attitudes About Workplace Coffee
    • Highlights
    • Consumer Opinions on Coffee in the Workplace
      • Importance of Different Coffee Attributes
        • Table Coffee Attribute Importance Ranking, 2020 (percent of employed consumers who drink coffee weekly)
      • Workplace Satisfaction with Coffee
        • Table Coffee Attribute Workplace Satisfaction Ranking, 2020 (percent of employed consumers who drink coffee weekly)
      • Are Employers Coming Up Short?
        • Table Coffee Attribute Ranking: Importance and Workplace Satisfaction, 2020 (percent of employed consumers who drink coffee weekly)
    • Coffee Attitudes
      • Coffee as Productivity Tool
      • Coffee as Workplace Perk
      • Employers Not Meeting Employee Coffee Expectations
        • Table Coffee Attitudes, 2020 (percent of employed consumers who drink coffee weekly)
      • Coffee as a Productivity Tool: Demographic Analysis
        • Table Consumer Attitudes: Coffee Helping with Productivity or Getting Through the Day: By Demographic, 2020 (percent of employed consumers who drink coffee weekly)
      • Free Workplace Coffee and Coffee as a Workplace Perk: Demographic Analysis
        • Table Consumer Attitudes: Paying for Coffee at Work and Coffee as a Workplace Perk: By Demographic, 2020 (percent of employed consumers who drink coffee weekly)
  • Office Coffee Service Providers
    • Highlights
    • National Providers vs. Local Participants
    • Aramark Corp
      • Performance Trends
        • Table Aramark United States Food and Support Services Revenue by Segment, 2017-2019 (million dollars)
      • Vending and Office Refreshments Operations
      • Filterfresh
    • Compass Group
      • Performance Trends
        • Table Compass Group North America Revenue by Segment, 2015-2019 (million dollars)
      • Canteen and Canteen One Refreshment Services
    • Primo Water Corporation (formerly Cott Corporation)
      • Transformative acquisitions
      • Company Segments
        • Table Cott Corporation North America Revenue by Segment, 2015-2019 (million dollars)
      • Footprint
      • Growth Opportunities
    • Farmer Brothers
      • Two Primary Distribution Channels
      • Coffee Is the Name of the Game
    • Keurig Dr Pepper
      • Historical Performance Trends
        • Table Keurig Dr Pepper Revenue by Segment, 2018-2019 (million dollars)
      • At-Home and Away-from-Home Coffee Channels
      • Dr. Pepper Snapple merger
      • Coffee Systems Segment Performance Trends
        • Table Keurig Dr Pepper Coffee Systems Revenue by Segment, 2018-2019 (million dollars)
    • Sodexo
      • Performance Trends
        • Table Sodexo North America On-Site Solutions Revenue by Segment, 2013-2019 (million dollars)
      • Corporate, Education, and Healthcare Foodservice
      • Office Coffee Service, Micro Markets, and Vending
    • Starbucks
      • Restaurant, Retail, and Foodservice
        • Table Starbucks Global Revenue: Licensed and Store vs. Other Revenue, 2013-2019 (million dollars)
      • Foodservice Products and Services
      • Recent Initiatives
    • Chris' Coffee Service
    • First Choice Coffee Services
    • Pine Hill Fresh Foods
    • Red Diamond
    • Royal Cup
  • Coronavirus Pandemic Changing the Workplace and Consumer Habits
    • Highlights
    • A Switch from Group Coffee to RTD or Single-Serve Units
    • Contactless Coffee Machines Make People Feel Safer in the Office
    • Hygiene and Office Layout Changes
    • Making Working from Home More Permanent for Some Employees Who Used to Work in Offices
    • Adjustments May Be Different in Rural Communities and Suburbs Not Heavily Touched by the Virus
    • Office Coffee Service Providers May Be Able to Offer DTC Coffee
    • Consumer Trends
      • Employed Coffee Drinkers Are More Likely to Be Concerned About the Coronavirus
      • Many Consumers and Their Family/Friends Have Experienced Negative Effects with Their Job Situation
      • Most Consumers Want Companies to Step Up and Take Action