While the outlook for breakfast cereal varies around the world, there are several issues that suppliers face worldwide, including increasing demand for cereals that are healthy, convenient, and offer novel formats or interesting flavors:

  • Cereal producers are introducing products with new flavors and new formats (including nostalgic flavors, regional flavors, seasonal versions, and products that make cereal eating even more convenient – for example, packaged overnight oats).
  • Innovations in better tasting, better-for-you cereals – particularly those with organic ingredients or a nutritional profile suitable to gluten-free, grain-free, “paleo,” or “keto” diets – are also avenues to renew the customer base.
  • Cereal is being repositioned from a breakfast food to an “anytime” food that can be consumed as a meal, snack, or dessert through the ongoing development of a wide variety of dessert-like indulgent flavors and packaging amenable to on-the-go eating.
  • In cultures where cereal is not traditionally consumed (in part because lactose intolerance is common), the widespread availability of nondairy milks that taste good with cereal will help boost the market. Sales in such markets will also be helped by offering cereals that are tasty and easy to consumer when dry (without milk), playing into the snacking trend.
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Table Of Contents

  • Executive Summary
    • Dominant U.S. Market Offers Little Upside
    • Asia Will See the Fastest Growth But With Market Challenges
    • Health Concerns, Convenience, &Snacking Drive Product Innovation Worldwide
    • E-Commerce & Changing Cereal Buying Patterns
    • Scope
  • Global Breakfast Trends
    • Popular Breakfast Options by Region
      • North America
      • Latin America
      • Europe
      • Asia/Pacific
      • Africa/Mideast
    • Breakfast Cereal Market Penetration & Demand by Region
      • Table Global Breakfast Cereal Demand by Region (billion U.S. dollars)
    • Breakfast Cereal Demand by Product
    • Breakfast Cereal Demand by Distribution Channel
    • Trends Impacting Breakfast Cereal Consumption
      • Americanization of the Global Diet
      • Shifting Western Dietary Preferences
      • Generational Marketing Trends
      • Sustainability
      • E-Commerce
      • Consumer Demand for Convenience
      • Popularity of Snacking
      • Products That Replicate the Home Experience
    • Breakfast Cereal Storefronts & Cafés
    • Competition from Breakfast Alternatives
  • Breakfast Cereal Innovations
    • Overnight Oatmeal
    • Functional Cereals
    • Hemp & Cannabidiol (CBD)
    • High Protein Cereals – Influence of Paleo, Grain-Free, &Keto Diets
    • Healthy Kid-Friendly Cereals
    • New Flavor Varieties in Classic Cereals
    • Breakfast Cereal Spin-Offs: Integrating Cereal with Other Food Products
  • Breakfast Cereal Ingredients
    • Ingredients Demand by Category
    • Grains
    • Sweeteners
    • Fruit & Nuts
    • Protein
    • Additives
    • Other Ingredients
  • Breakfast Cereal Packaging
    • Demand Forecast by Type
      • Table Global Breakfast Cereal Packaging Demand (million dollars)
    • Packaging Innovations
    • Regional Differences in Packaging Uses
  • Regions
    • North America: Breakfast Cereal Demand
    • North America: Demand by Country
      • Table North America: Breakfast Cereal Demand by Country (billion U.S. dollars)
      • United States
      • Canada
    • Latin America: Breakfast Cereal Demand
    • Latin America: Demand by Country
      • Table Latin America: Breakfast Cereal Demand by Country (billion dollars)
      • Mexico
      • Other Latin America
    • Europe: Breakfast Cereal Demand
    • Europe: Demand by Country
      • Table Europe: Breakfast Cereal Demand by Country (billion dollars)
      • France
      • Germany
      • Spain
      • United Kingdom
      • Other Europe
    • Asia/Pacific: Breakfast Cereal Demand
    • Asia/Pacific: Demand by Country
      • Table Asia/Pacific: Breakfast Cereal Demand by Country (billion U.S. dollars)
      • Australia
      • China
      • India
      • Japan
      • Other Asia/Pacific
    • Africa/Mideast: Breakfast Cereal Demand
      • Table Africa/Mideast: Breakfast Cereal Demand (billion dollars)