Small Animal Products - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 09/12/2017
Pages: 41
Full Study Price: US$ 1,000

Small Animal Products: U.S. Pet Market Trends Opportunities covers the sales of small animal pet products as well as key market segments trends. Small animal pet products will enjoy a compound annual growth rate (CAGR) of 3.2$ between 2016 2021, with the bedding litter market segment experiencing the fastest increase in 2016. Other key trends opportunities for marketers are discussed.
The report provides detailed analysis of products foods designed for hamsters, rabbits, guinea pigs, rats, other small animals through all channels in the U.S. market. Particular focus is given to the sales of food, bedding litter, cages accessories, toys. Discussion on the top marketers in each segment is also provided.
Small Animal Products: U.S. Pet Markets provides highly accessible information analyses that are presented in concise text easy-to-read charts, tables, graphs. Information in the report was obtained from primary datasets including tracked point of sale data consumer survey data compiled from Packaged Facts’ own National Pet Owners Survey from Simmons’ Profile Reports.

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Table Of Contents

  • Executive Summary
    • The Market
      • Table U.S. Retail Sales of Small Animal Pet Products: 2015 vs. 2016 vs. 2021 (in millions of dollars)
      • Small Animal Product Sales Growth Fueled by Bedding and Litter Segment
        • Table Small Animal Product Sales by Segment, 2015–2016 (in millions of dollars, percent change, and market share)
    • New Product Trends
      • Trends in New Food, Treat, and Hay Products
    • Small Animal Ownership Trends
      • Table Hamster and Rabbit Ownership Trends, 2013 (in thousands of households and percent of fish owners)
      • Small Animal Owners Almost Always Have Other Pets as Well
    • Insights and Opportunities
      • Increasing the Role of Brand Name among Small Animal Product Buyers
      • Cage Sweet Home
      • Natural Chews and Toys
      • Households with Older Children
      • Owners of Small Animals Tend to Have More than One
  • Small Animal Products Market
    • Chapter Highlights
    • The Market
      • Table U.S. Retail Sales of Small Animal Pet Products: 2015 vs. 2016 vs. 2021 (in millions of dollars)
      • Small Animal Product Sales Growth Fueled by Bedding and Litter Segment
        • Table Small Animal Product Sales by Segment, 2015–2016 (in millions of dollars, percent change, and market share)
      • Pet Specialty Chains Lead Channel Sales
      • Online Purchasing
      • No Loyalty among Small Animal Owners for Online Apps
    • The Marketers
      • Pet Specialty Leaders
      • Top Marketers in Mass Markets
      • Increasing the Role of Brand Name among Small Animal Product Buyers
    • New Product Trends
      • Trends in New Food, Treat, and Hay Products
      • Trends in New Bedding and Litter Products
      • Cage Sweet Home
      • Natural Chews and Toys
    • The Consumer
      • Small Animal Ownership Trends
        • Table Hamster and Rabbit Ownership Trends, 2013 (in thousands of households and percent of fish owners)
      • Key Demographics of Hamster and Rabbit Owners
        • Table Key Demographic Measures for Hamster/Rabbit Ownership, 2017 (in thousands of households, percent of hamster/rabbit owners, and index)
      • Households with Older Children
      • Owners of Small Animals Tend to Have More than One
        • Table Ownership of Multiple Rabbits and Hamsters (in thousands of households and percent of pet rabbit or hamster owners)
      • Small Animal Owners Almost Always Have Other Pets as Well
      • Northeast Most Popular for Small Animal Ownership