Shakes Bars - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 11/20/2017
Pages: 49
Full Study Price: US$ 1,600

Retail sales of nutritional shakes bars are projected to rise by 8.3% annually through 2021. The U.S. nutritional shakes bars market has enjoyed significant growth in recent years as more consumers seek novel flavors ingredients. Nutritional shakes bars are also increasingly touted by marketers as being organic non-GMO, are highly attractive to food consumers who desire a product’s verification of environmentally friendly nutritious. Nutritional Shakes Bars: U.S. Retail Market Trends Opportunities identifies the most important trends influencing the market for nutritional shakes bars, highlights market opportunities consumer attitudes that are likely to shape the market in the coming years.
Nutritional Shakes Bars: U.S. Retail Market Trends Opportunities provides expert insight market forecasts. Discussion is given to key market trends influencing consumer purchasing trends, including the growing consumer demand for natural organic products. The report examines sales from retail outlets including supermarkets grocery stores, convenience stores, general merchandisers, specialty food stores. Also included in the report are sales by non-store retailers such as e-commerce sources mail-order direct sellers.
This report draws on market consumer data sources including syndicated retail sales tracking through selected U.S. outlets at the retail level, government agencies, product producers representative trade associations, industry sources. Nutritional Shakes Bars: U.S. Retail Market Trends Opportunities draws on the Packaged Facts National Online Consumer survey Simmons Reports from Simmons Research, LLC as primary sources of consumer data.

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Table Of Contents

  • Executive Summary
    • Introduction
    • Scope of this Report
    • Methodology
  • The Market
    • Market Size & Segmentation
      • Scope & Methodology
      • Product Definitions
      • Market Size & Historical Trends
        • Table Nutritional Shakes and Bars Retail Sales, 2011-2016 (US$ mil)
        • Table Consumer Purchases: "In What Form Do You Buy Nutritional Shakes?," 2017 (percent of nutritional shake users)
        • Table Consumer Purchases: "Do You Primarily Buy Nutritional Bars in a Multipack/Cartons or in Single Bars?," 2017 (percent of nutritional bar users)
      • Market Segmentation
    • Projected Market Growth
      • Market Projections
        • Table Projected U.S. Retail Sales of Nutritional Shakes and Bars, 2016-2021 (US$ mil)
      • Factors Influencing Market Growth
  • Marketing & Retailing
    • The Marketers
      • The Range of Marketers
      • Leading Marketers
    • Marketing & New Products
      • Marketing Trends
        • Table Consumer Preferences: "When I Shop for Nutritional Shakes or Bars, I Look for …," 2017 (percent of nutritional shake and bar users)
        • Table Consumer Preferences: "When I Shop for Nutritional Shakes or Bars, I Avoid …," 2017 (percent of nutritional shake and bar users)
        • Table Primary Use of Nutritional Shakes and Bars, 2017 (percent of nutritional shake and bar users)
      • New Product Trends
      • Retailing Trends
        • Table Retail Sales of Nutritional Shakes & Bars: Current and Projected Online Share, 2016 – 2021 (percent)
        • Table Selected Shopping Rates by Store over the Last Four Weeks, 2015 – 2017 (percent of U.S. adults)
        • Table Consumer Shopping: "In the Last Three Months, Where Have You Bought Nutritional Shakes or Bars?," 2017 (percent of nutritional shake and bar users, respectively)
  • The Consumer
    • Consumer Trends
      • Product Usage Rates
        • Table Usage Rates of Nutritional Shakes & Bars: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of population)
      • Consumer Demographics
        • Table Usage Rates of Nutritional Shakes & Bars by Age Cohort: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of group)
        • Table Usage Rates of Nutritional Shakes & Bars by Race/Ethnicity and Gender: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of group)
        • Table Motivations for Nutritional Shake Use by Gender: "Why Do You Buy Nutritional Shakes?," 2017 (percent of nutritional shake users)
        • Table Motivations for Nutritional Bar Use by Gender: "Why Do You Buy Nutritional Bars?," 2017 (percent of nutritional bar users)
      • Consumer Psychographics
        • Table Dieting for Health or Weight, Millennials 18-34 vs. Seniors 65+, 2017 (percent of group & index)
        • Table Selected Reasons for Watching Diet by Age Cohort and Gender, 2017 (percent of group & index)
        • Table Selected Attitudes on Health and Nutrition: By Younger/Older Adults and Race/Ethnicity, 2017 (percent of group & index)
        • Table Lifestyle Statements on Food and Eating, Millennials 18-34 vs. Seniors 65+, 2017 (percent of group & index)