Pet Reptile Products - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 04/23/2020
Pages: 70
Full Study Price: US$ 1,500

This report analyzes the U.S. retail market for food and non-food supplies for pet reptiles including snakes, lizards, turtles, and amphibians such as frogs, tracking sales through all retail channels including online. The report covers reptile food (including live food such as crickets and worms), tanks, tank accessories, and related items. This report does not cover livestock or food or other supplies not marketed specifically for reptiles, such as fresh produce obtained from a grocery store or pea gravel obtained from a home improvement store.

Terminology Note

Throughout this report, the terms “other animal” and “other pet” is used to refer collectively to animal types other than dogs or cats, including reptiles and three other segments—fish, birds, and small animals (gerbils, hamsters, rabbits, rats, etc.).

Methodology

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 1,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The surveys used in this report were conducted between February 2019 and March 2020.

Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association’s Global Pet Expos (2004-2020) and Petfood Industry/Watt Publishing’s Petfood Forums (2004-2019); on-site examination of retail and service provider venues; and internet canvassing, including blogs.

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Table Of Contents

  • Executive Summary
    • Scope and Methodology
      • Scope of Report
      • Methodology
    • The Market
      • Impact of Coronavirus Pandemic
      • Reptile Product Sales at $495 Million in 2019
      • Food Accounts for 33% of Market
      • "Other Pet" Owners Purchase Supplies at Pet Specialty Chains, Online
    • Market Drivers
      • A Solid Market Footing, Pandemic Notwithstanding
      • Interest in Reptiles Has Grown in Past Decade
      • Younger Generations Driving Reptile Product Sales
      • Long-Term Ownership Common in "Other Pet" Market
      • Costs of New Reptile Ownership Reasonable
      • Most Reptile Owners Prepare for Ownership
      • Pets as Family Trend Going Strong in "Other Pet" Market
    • The Marketers
      • Market Leaders
      • Private-Label Sales Robust in Reptile Market
      • Connecting with Customers Online
    • Product Trends
      • Introduction
      • Food
      • Enclosures and Accessories
    • The Consumer
      • Long-Term Reptile Ownership Trends
      • Types of Reptiles Owned
      • Households with Children
      • Many Reptile Owners Keep More Than One Reptile
    • Market Opportunities
      • Reptiles as Family
        • Table Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family," 2020 (percent of pet owners)
      • Reptile Owners Online
      • The Kid Catalyst
      • Long-Term Reptile Ownership
      • Private-Label Possibilities
      • The Reasonable Cost of Reptile Ownership
      • Live Foods and Natural Packaged Foods
  • Reptile Market Trends
    • Chapter Highlights
    • The Market
      • Impact of Coronavirus Pandemic
        • Table Great Recession Perspective on Potential Coronavirus Impacts: Pet Ownership Rates by Type, 2006-2013 (percent of U.S. Households)
        • Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011- 2017 (percent)
      • Reptile Product Sales at $495 Million in 2019
        • Table U.S. Retail Sales of Reptile Products, 2014 vs. 2019 vs. 2024 (in millions of dollars)
      • Food Accounts for 33% of Market
        • Table Reptile Product Sales by Segment, 2019 (in millions of dollars)
      • "Other Pet" Owners Purchase Supplies at Pet Specialty Chains, Online
        • Table Select Channels Where Pet Supplies Were Purchased in the Past Three Months, 2020 (percent of "other pet" owners)
        • Table Frequency of Pet Supplies Purchases, Brick-and-Mortar vs. Online, 2020 (percent of "other pet" owners who shop brick-and-mortar and/or online)
        • Table Amount Spent in Past 12 Months on Reptiles and Reptile Food and Supplies, 2020 (percent of reptile owners)
    • Market Drivers
      • A Solid Market Footing, Pandemic Notwithstanding
      • Interest in Reptiles Has Grown in Past Decade
      • Younger Generations Driving Reptile Product Sales
        • Table Ownership Levels of Pets Other Than Dogs and Cats by Type of Pet and Generational Cohort, 2020 (percent and index of pet owners)
      • Long-Term Ownership Common in "Other Pet" Market
      • Costs of New Reptile Ownership Reasonable
      • Most Reptile Owners Prepare for Ownership
        • Table Most Important Sources of Information on Pet Care, 2020 (percent of pet owners)
      • Other Pet Acquisition Mostly a Planned Venture
      • Reptiles Have Positive Impact in Classroom
      • CDC Urges Owners to Handle Reptiles with Care
      • Pets as Family Trend Going Strong in "Other Pet" Market
        • Table Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family," 2020 (percent of pet owners)
      • Legislating Reptile Ownership
    • The Marketers
      • Market Leaders
      • Private-Label Sales Robust in Reptile Market
      • Connecting with Customers Online
    • Product Trends
      • Introduction
      • Food
      • Enclosures and Accessories
    • The Consumer
      • Note on Data Sources
      • Long-Term Reptile Ownership Trends
        • Table Reptile Ownership Trends, 2014-2019 (percent and number of households in thousands)
      • Types of Reptiles Owned
      • Opportunity: Households with Children
        • Table Key Demographics for Reptile Ownership, 2019 (number of households, percent, &index)
      • Opportunity: Households with Girls and Older Boys
      • Many Reptile Owners Keep More Than One Reptile
        • Table Reptile Ownership by Number of Animals, 2019 (number of households and percent)
      • Most Reptile Owners Also Own Other Animals