Pet Supplements - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 04/13/2017
Pages: 165
Full Study Price: US$ 3,750

The pet market’s focus on wellness has for some time now led to many pet owners paying more attention to pet nutrition. Pet owners examine ingredients, inspect nutritional claims, more frequently educate themselves on how best to keep their pets happy healthy. Pet Supplements Market in the U.S., 6th Edition examines this market trend for wellness how it is affecting the market for pet supplements. With sales of $580 million in 2016, up 3.5% from the previous year, Packaged Facts expects the pet supplements market to exhibit moderate, steady growth for the foreseeable future.
For pet supplement marketers who are competing against functional treats foods products, Pet Supplements Market in the U.S., 6th Edition is essential for identifying strategies to draw sales into the market for pet supplements. This report examines cutting-edge ingredients the incorporation of new ingredients in pet supplement products. Packaged Facts’ survey data show that pet owners are increasingly attracted to supplements made in the U.S., for which discussion is also provided.
Pet Supplements Market in the U.S., 6th Edition builds on expert analysis presented in the previous five editions of Packaged Facts’ Pet Supplements Market in the U.S. This report covers historical projected retail sales for the U.S. market for pet supplements from 2012 through 2021, providing competitive strategies for key players, as well as the hottest trends in product development innovation. The report features exclusive data from Packaged Facts’ National Pet Owner Survey. Additional data sources include IRI marketer/brand sales data for mass-market channels, Simmons data profiling pet supplement purchaser attitude product preferences.
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Table Of Contents

  • Executive Summary
    • The Market
      • Scope of Report
      • Report Methodology
      • Pet Supplement Sales Experience Modest Growth in 2016
      • Condition-Specific Pet Supplement Purchasing by Supplement Type
      • Dogs Continue to Drive Pet Supplement Sales
      • Market Outlook
      • Pet Supplement Regulation
    • The Marketers
      • Competitive Overview
      • Mergers & Acquisitions
      • Marketer & Brand Shares
    • Marketing & New Product Trends
      • Joint Health, Digestive Health Top Supplement Types
      • Competition from Pet Food and Treats
      • Supplements Address Palatability
      • Condition-Specific Supplements
      • Cat Supplements Offer More than Hairball Relief
      • Natural Supplements in High Demand
      • Lifestage-Specific Supplements
      • Cannabidiol Supplements Generate Interest, Pose Problems
    • Retail Trends
      • Pet Specialty Channel Top Destination for OTC Pet Supplements
      • Pet Specialty Channel Retailers
      • Veterinary Channel Marketers and Trends
      • Mass-Market, Farm & Feed and Natural Food Channels
      • Online Sales a Growing Channel for Marketers
    • Consumer Trends
      • Note on Data Sources
      • Consumer Sentiments & Buying Habits
      • Pet Supplements Consumer Sentiments
      • Demographic Trends
  • The Market
    • Chapter Highlights
    • Introduction
      • Scope of Report
      • Report Methodology
    • Market Size and Composition
      • Pet Supplement Sales Experience Modest Growth in 2016
        • Table U.S. Retail Sales of Pet Supplements, 2012-2016 (millions of dollars and percent)
      • Condition-Specific Pet Supplement Sales
      • Pet Supplement Sales by Channel
      • Mass-Market Pet Supplement Sales by Category
        • Table IRI Multi-Outlet Pet Supplement Sales by Category (thousands of dollars and percent)
      • Dogs Continue to Drive Pet Supplement Sales
    • Market Outlook
      • Overall Focus on Health, Wellness Impacts Supplement Use
      • Supplements Compete with Functional Foods, Treats
        • Table Purchasing Patterns for Condition-Specific Pet Supplements by Type: Pet Food and Pet Treats, 2016 (percent of pet product purchasers)
      • Pets with Allergies and Special Food Needs
      • Senior and Overweight Pets
        • Table Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (thousands and percent)
      • Natural/Organic Supplements in High Demand
      • Supplements as Preventive Care May Lower Vet Costs
    • Pet Supplement Regulation
      • FDA, AAFCO Monitor Pet Supplements
      • National Animal Supplement Council
      • The AVMA and Pet Supplements
    • Market Projection
      • Table Projected U.S. Retail Sales of Pet Supplements, 2016-2021 (millions of dollars and percent)
  • The Marketers
    • Chapter Highlights
    • Competitive Overview
      • Mergers & Acquisitions
      • Expansion the Name of the Game
      • Rebranding Invigorates Brands
      • System Saver
      • Marketer Profile: TropiClean
      • Marketer Profile: Garmon Corp./NaturVet
      • Marketer Profile: Food Science Corp. (VetriScience/Pet Naturals)
    • Marketer & Brand Shares
      • Brand Use Across Channels
      • Pet Specialty Supplements a Popular Choice with Pet Owners
      • Mass-Market Activity in Pet Supplements
        • Table IRI-Tracked Multi-Outlet Sales of Pet Supplements by Marketer and Brand (millions of dollars and percent)
  • Marketing & New Product Trends
    • Chapter Highlights
    • Marketing & New Product Trends
      • Joint Health, Digestive Health Top Supplement Types
        • Table Purchasing Patterns for Pet Vitamins/Supplements vs. Pet Food vs. Pet Treats: By Health Condition Treated, 2016 (percent of pet product purchasers)
      • Competition from Pet Food and Treats
        • Table Level of Agreement with the Statement, "High-quality pet foods are effective for preventive healthcare," 2014-2016 (percent of pet owners)
      • Supplements Address Palatability
      • Condition-Specific Supplements
      • Cat Supplements Offer More than Hairball Relief
      • Natural Supplements in High Demand
      • Lifestage-Specific Supplements
      • Cannabidiol Supplements Generate Interest, Pose Problems
  • Retail Trends
    • Chapter Highlights
    • The Retail Landscape
      • Pet Specialty Channel Top Destination for OTC Pet Supplements
      • Pet Specialty Channel Retailers
      • Veterinary Channel Marketers and Trends
      • Mass-Market, Farm & Feed and Natural Food Channels
      • Online Sales a Growing Channel for Marketers
  • Consumer Trends
    • Chapter Highlights
    • Overview of Pet Supplement Purchasing
      • Note on Data Sources
    • Consumer Sentiments & Buying Habits
      • Dog Owners More Likely to Use Supplements
      • Made in USA, Natural/Organic Key Pet Supplement Purchasing Sentiments
      • Pet Supplement Usage Frequency and Expenditures
      • Pet Supplements Consumer Sentiments
    • Demographic Trends
      • Millennials, Homes with Children Skew High for Pet Supplement Use
        • Table Demographic Indicators for OTC Pet Supplement Purchasing, 2016 (percent and index of pet product purchasers)
      • Simmons Demographic Trends for Pet Supplement Use
        • Table Demographic Indicators for Pet Supplement Purchasing: Dog Owners vs. Cat Owners, 2016 (percent, index and number)