Pet Services in the U.S. - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 10/11/2021
Pages: 191
Full Study Price: US$ 3,250

The COVID-19 pandemic took a toll on the pet services market in the U.S. The non-medical services sector slumped 22% to $8.1 billion in 2020. The two travel-related segments, boarding and pet sitting/walking, suffered the most, plummeting 45% and 35%, respectively.

As difficult as 2020 was for non-medical pet services, it could have been worse. While nearly three-in-five (57%) pet owners report that the pandemic affected their household’s spending on non-medical pet services over the course of 2020, only 11% of dog or cat households decreased their spending. A slightly larger share (14%) increased spending, as shown by Packaged Facts’ February 2021 Survey of Pet Owners.

The summer/fall resurgence of the COVID-19 pandemic due to the Delta variant injects much uncertainty into any market projection. But as of September 2021, the U.S. economy seems stable as unemployment declines, the percentage of vaccinated Americans rises (albeit slowly), and the pandemic-era new normal of safety-minded vigilance becomes the norm. The pet services business will continue to benefit from the factors mentioned above, as well as from additional venture capital investment that will also likely do much to propel the business forward.

For more essential pet market insights, read the newly published Packaged Facts report Pet Services in the U.S., which examines key industry trends and emerging market opportunities for pet grooming, boarding & daycare, training, other services, and pet insurance.

The report draws on a mix of primary and secondary research, including a national online consumer poll of U.S. pet owners, interviews with pet market experts, and participation in pet industry events such as the Global Pet Expo (American Pet Products Association) and SuperZoo (World Pet Association).

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Table Of Contents

  • Executive Summary
    • Scope of Report
    • Market Overview
      • Looking Back
      • Looking Ahead
      • Industry Trends
      • Overview of Consumer Usage Rates
    • Grooming
      • Category Overview
      • Consumer Focus
    • Boarding & Day Care
      • Category Overview
      • Consumer Focus
    • Training
      • Category Overview
      • Consumer Focus
    • Other Services
      • Category Overview
    • Pet Insurance
      • Category Overview
      • Consumer Focus
    • Opportunities
      • New Pet Owners
      • Health & Wellness
      • Veterinary Synergy
      • Technology
      • Membership Programs
      • Payment Options
      • Safety
      • "Omniservice"
      • Pet Service Professionals Increasingly Influential
  • Market Overview
    • Chapter Highlights
    • Looking Back
      • Pandemic Takes a Toll
        • Table Sales of Non-Medical Pet Services by Type, 2017-2020
        • Table Use of Non-Medical Pet Care Services by Type, 2019 vs. 2020 (percent of dog and cat owners)
      • Proactive Market Response and Good Tailwinds
      • The Pet Population Boom
    • Looking Ahead
      • Market Poised for a Rebound
      • Pet Acquisition Trends Remain Positive in H1 2021
        • Table Increases or Decreases in Household Levels of Pet Ownership: Full-year 2020 vs. January-June 2021 (percent of pet owners)
      • Pandemic Intensifies Focus on Health and Wellness
      • Surge in Senior Pets
      • Market to Reach $15.8 Billion in 2025
        • Table Projected Sales of Non-Medical Pet Services by Type: 2021-2025
      • Post-Pandemic Pet Relinquishment Is Cause for Concern
    • Industry Trends
      • Competitive Structure
        • Table Number of U.S. Pet Care Establishments by Business Structure and Number of Employees, 2014 vs. 2019
      • Non-Medical Pet Services Through the Veterinary Channel
        • Table Veterinary Sector Sales: Services by Type vs. Products, 2019-2021P
      • Pet Specialty Retailers Increasingly Reliant on Services
      • Petco All In On Services
      • Services Also Integral to PetSmart's Strategy
      • Walmart Launches Walmart Pet Care
      • Franchise Operations
      • Best Friends Pet Care
      • Independents Also Big On Pet Services
      • Online Bookings
    • Overview of Consumer Usage Rates
      • Grooming, Insurance Are the Growth Categories
        • Table Topline Usage Rates for Pet Services: By Type of Service and Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
  • Grooming
    • Chapter Highlights
    • Category Overview
      • On the Rebound from Pandemic Downturn
      • Competitive Overview
      • Services an Integral Part of PetSmart's Strategy
      • Petco Bolsters Services Menu with Veterinary, Loyalty Programs
      • Mobile Grooming on the Ups
      • Wag N' Wash Making Enviable Inroads
    • Consumer Focus
      • Growth Rates for Pet Grooming Customer Base
      • Size of Pet Grooming Customer Base
        • Table Customer Base for Pet Grooming Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
      • Usage Rates for Pet Grooming
        • Table Topline Usage Rates for Pet Grooming Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
      • Shares of Pet Grooming Customer Base by Dog/Cat Ownership
      • Growth Demographics for Dog Grooming Services
        • Table Dog Grooming Services: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
      • Detailed Demographics for Dog Grooming
        • Table Usage Rates for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
        • Table Customer Base for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
        • Table Usage Indexes for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)
  • Boarding & Day Care
    • Chapter Highlights
    • Category Overview
      • Pandemic Stricken Boarding on the Rebound
      • Competitive Overview
      • PetSmart PetsHotels Number 200+
      • Camp Bow Wow
      • Dogtopia
      • Best Friends Pet Care
    • Consumer Focus
      • Growth Rates for Pet Boarding Customer Base
      • Size of Pet Boarding Customer Base
        • Table Customer Base for Pet Boarding Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
      • Usage Rates for Pet Boarding
        • Table Topline Usage Rates for Pet Boarding Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
      • Shares of Pet Boarding Customer Base by Dog/Cat Ownership
      • Growth Demographics for Dog Boarding Services
        • Table Dog Boarding Services: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
      • Top Demographics for Dog Day Care
      • Detailed Demographics for Dog Boarding
        • Table Usage Rates for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
        • Table Customer Base for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
        • Table Usage Indexes for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)
  • Training
    • Chapter Highlights
    • Category Overview
      • A Billion-Dollar-Plus Business
      • Pandemic Measures Yield Enduring Trends
      • Competitive Overview
      • Petco and PetSmart and Homing in on Virtual Training
      • Bark Busters Home Dog Training
      • Sit Means Sit
    • Consumer Focus
      • Growth Rates for Pet Training Customer Base
      • Size of Pet Training Customer Base
        • Table Customer Base for Pet Training Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
      • Usage Rates for Pet Training
        • Table Topline Usage Rates for Pet Training Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
      • Top Demographics for Dog Training Services
  • Other Services
    • Chapter Highlights
    • Category Overview
      • Homebound Pet Owners Mitigate Need for Home-Based Services
        • Table Use of Other Pet Service by Type: Walking, Day Care, Residential Pet Waste Clean-Up, 2019 vs. 2020 (percent of dog and cat owners)
      • Competitive Overview
      • Rover Teams Up with Walmart, Merges with True Wind Capital SPAC
      • Wag! "Techs Up" Amidst the Pandemic
      • Barkly Pets Looking to Run With the Big Dogs
      • Fetch! Pet Care
      • DoodyCalls
      • Pet Butler
      • Emerging Pet Services
  • Pet Insurance
    • Chapter Highlights
    • Category Overview
      • Market Advancing, Pandemic Notwithstanding
        • Table Percent of Dog and Cat Owners Who Have Medical Coverage/Plan for Their Pets, 2020 vs. 2021 (percent of dog and cat owners)
      • Nearly Two Dozen Market Players
      • Human Insurance Company Cross-Over Branding
      • Major Retailers Including Petco and Walmart Tapping In
      • Tapping Employee Benefits Programs
    • Consumer Focus
      • Growth Rates for Pet Insurance Customer Base
      • Size of Pet Insurance Customer Base
        • Table Customer Base for Pet Insurance: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
      • Usage Rates for Pet Insurance
        • Table Topline Usage Rates for Pet Insurance: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
      • Shares of Pet Insurance Customer Base by Dog/Cat Ownership
      • Top Demographics for Pet Insurance
      • Growth Demographics for Dog Insurance
        • Table Dog Insurance: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
      • Detailed Demographics for Dog Insurance
        • Table Usage Rates for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
        • Table Customer Base for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
        • Table Usage Indexes for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)