Pet Population Ownership - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 05/19/2017
Pages: 174
Full Study Price: US$ 2,396

Pet Population Ownership Trends in the U.S.: Dogs, Cats, Other Pets, 2nd Edition examines the idea of pet ownership that is inextricable from the American psyche. The vast majority of U.S. pet owners stand united in the belief that their pets positively affect their lives. More than 90% of dog owners, for example, agree their dog has a positive on their mental or physical health. This report examines this profound connection, as well as many more factors driving pet ownership.
This report discloses differences among pet owners that pose significant challenges to retailers pet marketers. The report also identifies the demographic trends that are most likely to benefit marketers retailers in the long-term. Packaged Facts analyzes these trends other characteristics of the pet population to form a comprehensive analysis of the U.S. pet-owning population.
Pet Population Ownership Trends in the U.S.: Dogs, Cats, Other Pets, 2nd Edition uses data on two primary sources. The first source consists of Packaged Facts National Pet Owner Survey, which reflects a panel of 2,000 U.S. adults. The second source of consumer data comes from the Simmons National Consumer Study (NCS) for Summer 2016. The report also includes data from the 2017-2018 American Pet Products Association (APPA) National Pet Owners Survey, which was fielded in 2016. The report also cites data from a September 2016 survey conducted by the Human Animal Bond Research Institute (HABRI) Cohen Research Group.

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Table Of Contents

  • Executive Summary
    • Introduction
      • Scope and Methodology
    • Topline Trends and Opportunities
      • 5% of American Households Have Pets
      • Dogs Rule
      • Growth in Pet Ownership Outpaced Total Household Growth Over Past Decade
      • Profile of Pet Owners Shifted Over Past 10 Years
      • Dog Owners Drive Growth in Pet Ownership and Pet Population
      • Multi-Pet Households Key Growth Factor
      • Merchandising Key Factor in Success of New Products
      • Urban-Rural Divide Provides Challenges for Pet Product Marketers
      • Aging Boomers More Likely Than Previous Generation to Own Pets
    • Dog Population and Ownership Trends
      • Dog Ownership Up 29% in Past Decade
      • Multiple-Dog Households Grow at Faster Rate
      • Growth in Number of Dog Owners Far Exceeds Population Growth
      • Millennials and Boomers Drive Growth in Dog Ownership
      • Multicultural Segments Boost Dog Ownership
      • High-Income Segments Propel Increase in Dog Ownership
      • Number of Unmarried or Childless Dog Owners Jumps
      • Boomers Are More Attached to Large Dogs
      • Large Dogs Foster Feeling of Extra Security, Small Dogs Seen as Offering Other Benefits
      • Millennials or City Dwellers Most Likely to Have Dogs with Stress Issues
      • Aging Boomers Maintain Interest in Owning Dogs
      • Non-Hispanic Whites Overrepresented in Population of Dog Owners
      • Half of Dog Owners Live in 25 Largest Metro Markets
      • Owners of Multiple Dogs More Likely to Splurge on Their Pets
    • Cat Population and Ownership Trends
      • 59 Million Americans Own Cats
      • Most Cats Live with Others of Their Kind
      • Little Growth in Cat Population Ownership Over Past Decade
      • Increase in Multi-Cat Households Helps Stem Decline in Cat Population
      • Cat Owners Get Additional Cats for Their Cats and Themselves
      • Women Responsible for Most of the Growth in Cat Owner Population
      • Cat Ownership Among Seniors Up 43% in Last Decade
      • Cat Ownership Way Up Among Hispanics
      • Affluent Consumers Help Stem Decline in Cat Ownership
      • 24% of Owners Have Overweight Cats
      • Cats Most Likely to Be Fed in Kitchen
      • Urban Cat Owners Like to Pamper Their Cats, Rural Cat Owners Not So Much
      • Owners of Multiple Cats More Likely to Turn to Discount Stores for Pet Products
      • Cat Owners Look for Cat Foods with the Right Protein and a Taste Their Cats Like
      • Owners of One Cat More Prone to Use of Pet Services
    • Pet Population and Ownership Trends: Other Pets
      • Birds, Fish and Other Non-Canine or Non-Feline Pets Live in 15 Million Households
      • 23% of Pet Owners Have a Non-Canine or Non-Feline Pet
      • Population of Other Pets Reaches 86 Million
      • Some Categories of Other Pets Have Declined in Popularity
      • Boomers Less Interested in Pets Other Than Cats or Dogs
      • Latinos Most Likely to Own Pet Birds
      • Regional Differences in Other Pet Ownership Patterns
      • High Income Closely Associated with Ownership of Other Pets
      • Children Major Factor in Ownership of Other Pets
  • Insights and Opportunities
    • The Pet Population and Pet Ownership Today
      • 55% of American Households Have Pets
        • Table Number of Households with Pets by Type of Pet, 2016 (in thousands)
        • Table Number of Adults with Pets by Type of Pet, 2016 (in thousands)
      • Dogs Rule
        • Table Pet Population by Type of Pet, 2016 (in thousands)
      • Dog Owners Least Likely to Have Other Pets
        • Table Cross-Ownership of Pets by Type of Pet Owned, 2016
      • Demographic Profile of Pet Owners Varies Widely Across Different Types of Pets
        • Table Demographic Profile of Pet Owners by Type of Pet Owned, 2016
      • Growth in Pet Ownership Outpaced Total Household Growth Over Past Decade
      • Profile of Pet Owners Shifted Over Past 10 Years
      • Growth in Pet Ownership Slowed in Past Five Years
      • Ownership Trends Vary by Type of Pet
      • Dog Owners Drive Growth in Pet Ownership and Pet Population
        • Table Change in Number of Households and Adults with Pets and Number of Pets by Type of Pet, 2006-2016 (in thousands)
      • Multi-Pet Households Key Growth Factor
        • Table Number of Households by Number and Type of Pets, 2006-2016 (in thousands)
    • Consumer Highlights
      • Urban Pet Owners Spend More Even As They Feel More Stressed by Economy
      • Older or Rural Pet Owners Least Likely to Buy Pet Products Online
      • Owners of Multiple Dogs or Cats More Likely to Choose Online Pet Product Vendors
      • Walmart Top Choice for Pet Owners Buying Pet Foods and Other Pet Supplies
        • Table Top 10 Bricks-and-Mortar Channels Used by Pet Owners to Purchase Pet Products in Last Three Months by Product Type, 2017
      • Calming Products Gain in Popularity
      • In-Store Merchandising Can Help New Products Succeed
      • Younger Pet Owners Look to Internet and Social Media for Information about Pet Foods
      • Urban-Rural Divide Provides Challenges for Pet Product Marketers
        • Table Key Psychographic Indicators by Place of Residence of Pet Owners, 2016-2017
    • Factors Affecting Growth in Pet Ownership
      • Pet Ownership Retains Hold on American Psyche
      • Aging Boomers More Likely Than Previous Generation to Own Pets
      • Millennials Buying In to Pet Ownership
      • Hispanics Will Help Drive Growth
        • Table Number of Hispanic and Non-Hispanic Adults Owning Pets, 2007 vs. 2016 (in thousands)
  • Dog Population and Ownership Trends
    • Dog Ownership Trends
      • Dog Ownership Up 29% in Past Decade
        • Table Number of Households with Dogs by Number of Dogs in Household, 2016 (in thousands)
      • 105 Million Americans Own Dogs
        • Table Number and Percent of Dog Owners by Number of Dogs in Household, 2016 (in thousands)
      • Most Dogs Have Canine Companions of Their Own
        • Table Number and Percent of Dogs by Number of Dogs in Household, 2016 (in thousands)
      • Multiple-Dog Households Grow at Faster Rate
        • Table Growth in Number of Households with Dogs by Number of Dogs in Household, 2006-2016 (in thousands)
        • Table Number and Percent of Households with Dogs and Dog Population by Number of Dogs in Household, 2016 (in thousands)
      • Additional Cost Seen as Barrier to Owning More Than One Dog
      • Growth in Number of Dog Owners Far Exceeds Population Growth
        • Table Growth in Number of Households with Dogs vs. Households Without Dogs, 2006-2016 (in thousands)
        • Table Growth in Number of Dog Owners, 2006-2016 (in thousands)
      • Millennials and Boomers Drive Growth in Dog Ownership
        • Table Growth in Population of Dog Owners by Age Group, 2006-2016 (in thousands)
      • Multicultural Segments Boost Dog Ownership
        • Table Growth in Population of Dog Owners by Race and Hispanic Origin, 2006-2016 (in thousands)
      • Smaller Cities and Rural Areas Post Major Gains in Number of Dog Owners
        • Table Growth in Population of Dog Owners by Place of Residence, 2006-2016 (in thousands)
      • High-Income Segments Propel Increase in Dog Ownership
        • Table Growth in Population of Dog Owners by Household Income, 2006-2016 (in thousands)
      • Number of Unmarried or Childless Dog Owners Jumps
        • Table Growth in Population of Dog Owners by Marital Status and Household Structure, 2006-2016 (in thousands)
    • Key Characteristics of the Dog Population
      • Nearly Half of Dogs Are Under Four Years Old
      • Smaller Dogs Favored by Most Pet Owners but Boomers Remain Attached to Large Dogs
        • Table Size of Dogs Owned by Presence of Children in Household, 2016-2017
      • Small Dogs More Likely to Be Overweight
      • Large Dogs Foster Feeling of Extra Security
      • Small Dogs Seen as Offering Other Benefits
      • Millennials or City Dwellers Most Likely to Have Dogs with Stress Issues
        • Table Percent of Dog Owners Reporting Owning Dogs with Behavioral Problems or Anxiety/Stress Issues by Demographic Characteristic of Dog Owner, 2017
    • Demographic Profile of Dog Owners
      • Wide Demographic Gap Between Those Owning and Not Owning Dogs
        • Table Key Demographic Differences between Dog Owners and Non-Dog Owners, 2016
      • Dog Ownership Highly Correlated with Age
        • Table Ownership of Dogs by Age Group, 2016
      • Non-Hispanic Whites Overrepresented in Population of Dog Owners
        • Table Ownership of Dogs by Race and Hispanic Origin, 2016
      • Dog Ownership Less Prevalent in Largest Metro Areas
        • Table Ownership of Dogs by Region and Place of Residence, 2016
      • Dog Ownership Tied to Affluence
        • Table Ownership of Dogs by Household Income, 2016
      • Most Dog Owners Live in Households Without Children
        • Table Ownership of Dogs by Presence and Age of Children, 2016
      • Apartments Unfriendly to Dog Owners
        • Table Ownership of Dogs by Kind of Residence, 2016
      • Owners of Multiple Dogs Differ
        • Table Demographic Profile of Dog Owners by Number of Dogs Owned, 2016
    • Consumer Highlights
      • Owners of Multiple Dogs More Likely to Splurge on Their Pets
        • Table Pet Products Bought in Last 12 Months by Dog Owners by Number of Dogs Owned, 2016
      • Grooming Tops List of Services Sought by Dog Owners
        • Table Use of Pet Services in Last 12 Months by Dog Owners by Number of Dogs Owned, 2017
      • High-Quality Protein Top Factor in Choice of Dog Food
        • Table Product Attributes Most Important to Dog Owners When Buying Pet Foods, 2017
  • Cat Population and Ownership Trends
    • Cat Population and Ownership Trends
      • 59 Million Americans Own Cats
        • Table Number and Percent of Households with Cats by Number of Cats in Household, 2016 (in thousands)
        • Table Number and Percent of Cat Owners by Number of Cats in Household, 2016 (in thousands)
      • Most Cats Live with Others of Their Kind
        • Table Number and Percent of Cats by Number of Cats in Household, 2016 (in thousands)
      • Little Growth in Cat Population Ownership Over Past Decade
        • Table Growth in Number of Households with Cats vs. Households without Cats, 2006-2016 (in thousands)
        • Table Growth in Number of Cat Owners, 2006-2016 (in thousands)
      • Increase in Multi-Cat Households Helps Stem Decline in Cat Population
        • Table Growth in Number of Households with Cats by Number of Cats in Household, 2006-2016 (in thousands)
        • Table Cat Population by Number of Cats in Household, 2006-2016 (in thousands)
      • Cat Owners Get Additional Cats for Their Cats and Themselves
      • Lack of Time, Energy or Funds Keep Many Cat Owners From Owning More Cats
        • Table Barriers to Owning More Than One Cat by Demographic Characteristic of Owners, 2017
    • Growth Drivers
      • Women Responsible for Most of the Growth in Cat Owner Population
        • Table Growth in Population of Cat Owners by Age and Gender, 2006-2016 (in thousands)
      • Cat Ownership Among Seniors Up 43% in Last Decade
        • Table Growth in Population of Cat Owners by Age Group, 2006-2016 (in thousands)
      • Cat Ownership Way Up Among Hispanics
        • Table Growth in Population of Cat Owners by Race and Hispanic Origin, 2006-2016 (in thousands)
      • Rural Residents Boost Cat Ownership
        • Table Growth in Population of Cat Owners by Region and Place of Residence, 2006-2016 (in thousands)
      • Affluent, Educated Consumers Help Stem Decline in Cat Ownership
        • Table Growth in Population of Cat Owners by Educational Attainment, 2006-2016 (in thousands)
        • Table Growth in Population of Cat Owners by Household Income, 2006-2016 (in thousands)
    • Key Characteristics of the Cat Population
      • Cat Population Split Between Those Under and Over Four Years of Age
        • Table Age of Cats Owned by Number of Cats Owned, 2017
      • Younger Owners Have Younger Cats
      • 24% of Owners Have Overweight Cats
      • Cats Most Likely to Be Fed in Kitchen
        • Table Where Cat Owners Feed Their Cats, 2017
      • Dental Hygiene or Breath Odor of Cats a Common Complaint
      • Behavioral or Anxiety/Stress Issues Concern Majority of Cat Owners
        • Table Percent of Cat Owners Reporting Owning Cats with Behavioral Problems or Anxiety/Stress Issues by Demographic Characteristic of Cat Owner, 2017
    • Demographic Profile of Cat Owners
      • Many Differences Between Cat Owners and Others
        • Table Key Demographic Differences between Cat Owners and Non-Cat Owners, 2016
      • Cat Ownership More Prevalent Among Women
        • Table Ownership of Cats by Age Group and Gender, 2016
      • Cat Owners Remain Disproportionately Non-Hispanic White
        • Table Ownership of Cats by Race and Hispanic Origin, 2016
      • Cat Ownership Flourishes Outside Major Metro Areas
        • Table Ownership of Cats by Place of Residence, 2016
        • Table Ownership of Cats by Region, 2016
      • Affluent Adults Most Likely to Own Cats
        • Table Ownership of Cats by Household Income, 2016
      • Cats More Common in Households with Teens
        • Table Ownership of Cats by Presence and Number of Children, 2016
        • Table Ownership of Cats by Age of Children in Household, 2016
      • Apartment Dwellers Spurn Cats
      • Profile of Owners of Multiple Cats Differs
        • Table Demographic Profile of Cat Owners by Number of Cats Owned, 2016
    • Consumer Highlights
      • Owners of Multiple Cats Feel Financial Strain
      • Urban Cat Owners Like to Pamper Their Cats, Rural Cat Owners Not So Much
      • Owners of Multiple Cats More Likely to Turn to Discount Stores for Pet Products
        • Table Where Cat Owners Purchase Pet Products by Number of Cats Owned, 2016
        • Table Pet Products Bought in Last 12 Months by Cat Owners by Number of Cats Owned, 2016
      • Cat Owners Look for Cat Foods with the Right Protein and a Taste Their Cats Like
      • Owners of One Cat More Prone to Use of Pet Services
        • Table Use of Pet Services in Last 12 Months by Cat Owners by Number of Cats Owned, 2017
  • Pet Population and Ownership Trends: Other Pets
    • Population and Ownership Trends
      • Introduction
      • Birds, Fish and Other Non-Canine or Non-Feline Pets Live in 15 Million Households
        • Table Number and Percent of Households with Other Pets by Category, 2016 (in thousands)
      • 23% of Pet Owners Have a Non-Canine or Non-Feline Pet
        • Table Number and Percent of Adults with Other Pets by Category, 2016 (in thousands)
      • Population of Other Pets Reaches 86 Million
        • Table Number and Percent of Other Pets by Category, 2016 (in thousands)
      • Some Categories of Other Pets Have Declined in Popularity
        • Table Number of Households with Other Pets by Type of Pet, 2006-2016 (in thousands)
      • Population of Other Pets Shrinks
        • Table Change in Other Pet Population by Type of Pet, 2006-2016 (in thousands)
        • Table Change in Number of Households with Other Pets by Number and Type of Pets, 2006-2016 (in thousands)
    • Demographic Profile of Owners of Other Pets
      • Boomers Less Interested in Pets Other Than Cats or Dogs
        • Table Ownership of Fish, Birds, Reptiles and Rabbits or Hamsters by Age, 2016
      • Latinos Most Likely to Own Pet Birds
        • Table Ownership of Birds, Fish, Reptiles and Rabbits or Hamsters by Race and Hispanic Origin, 2016 (in thousands)
      • Regional Differences in Other Pet Ownership Patterns
        • Table Ownership of Birds, Fish, Reptiles and Rabbits or Hamsters by Region and Place of Residence, 2016 (in thousands)
      • High Income Closely Associated with Ownership of Other Pets
        • Table Ownership of Birds, Fish, Reptiles and Rabbits or Hamsters by Household Income, 2016 (in thousands)
      • Children Major Factor in Ownership of Other Pets
      • Apartment Dwellers Less Likely to Have Other Pets
        • Table Ownership of Birds, Fish, Reptiles and Rabbits or Hamsters by Type of Residence, 2016 (in thousands)
    • Demographic Profile of Owners of Pet Fish
      • 73% of Fish Owners Are Below the Age of 50
        • Table Ownership of Pet Fish by Age, Gender and Race and Hispanic Origin, 2016 (in thousands)
      • No Urban-Rural Split Among Owners of Pet Fish
        • Table Ownership of Pet Fish by Region and Place of Residence, 2016 (in thousands)
      • Fish More Likely to Swim in Affluent Households
        • Table Ownership of Pet Fish by Household Income, 2016 (in thousands)
      • Pet Fish More Likely To Be Found in Larger Households
        • Table Ownership of Pet Fish by Marital Status, Household Structure and Type of Residence, 2016 (in thousands)
    • Demographic Profile of Owners of Pet Birds
      • Hispanics Key Segment of Population of Bird Owners
        • Table Ownership of Pet Birds by Age, Gender and Race and Hispanic Origin, 2016 (in thousands)
      • Significant Regional Differences in Bird Ownership
        • Table Ownership of Pet Birds by Region and Place of Residence, 2016 (in thousands)
      • Bird Owners More Likely to Live in Middle-Income Households
        • Table Ownership of Pet Birds by Household Income, 2016 (in thousands)
      • Households with Teens Most Likely to Have Birds as Pets
        • Table Ownership of Pet Birds by Marital Status, Household Structure and Type of Residence, 2016 (in thousands)
    • Demographic Profile of Owners of Pet Reptiles
      • 47% of Pet Reptile Owners Are Millennials
        • Table Ownership of Pet Reptiles by Age, Gender and Race and Hispanic Origin, 2016 (in thousands)
      • Residents of Pacific Region Lead in Ownership of Pet Reptiles
        • Table Ownership of Pet Reptiles by Region and Place of Residence, 2016 (in thousands)
      • Affluent Adults More Likely to Keep Reptiles as Pets
      • Adults with Children in Household More Likely to Own Pet Reptiles