The new pet owner estimates draw primarily on Packaged Facts surveys conducted between February 2019 and August 2019, as published in our separate U.S. Pet Market Focus: New Dog and Cat Owners (August 2019). New pets are defined as those purchased, adopted, or acquired (including breeding within the home) within the last 12 months, regardless of the age of the pet.

Pet ownership rates for dogs and cats—the bedrock for the pet industry—generally held up through the Great Recession of 2008-09. Dog ownership rates notched up slightly to 50% of households and then kept advancing, while cat ownership rates maintained their longer-term pattern of hovering in the 25% of households range. Ownership rates for pets other than dogs and cats did slide to about 12% of households, but these “other” types of pets account for only 4% of industry revenues, and their incremental decline in popularity ties into longer-term and ongoing trends including a falling percentage of households with kids. Packaged Facts anticipates that this pattern might repeat, with ownership of the most companionable and pet-table type of pets perhaps getting a boost among a national population that is now largely isolated, staying at home, and well aware of the mental and physical health benefits of pet ownership.

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Table Of Contents

CHAPTER 1: EXECUTIVE SUMMARY
SCOPE AND METHODOLOGY
Syndicated Simmons Market Research Data and Indexes
Proprietary Packaged Facts Survey Data
Packaged Facts New Pet Owner Estimates
PET OWNERSHIP OVERVIEW
Impact of Coronavirus Pandemic
54% of Households Keep Pets
Pet Adoption in Response to COVID-19
Pet Ownership Projections for 2020
Key Demographics for Pet Ownership
Dog and Cat Ownership Overview
95% of Pet-Owning Households Have Dogs or Cats
Shifts in Dog/Cat Owner Demographics, 2008/09 vs. 2019/20
One-Tenth of Pet-Owning Households Have “Other” Pets
CHAPTER 2: PET OWNERSHIP TRENDS
CHAPTER HIGHLIGHTS
PET POPULATION OVERVIEW
Impact of Coronavirus Pandemic
Illustration 2-1 Hamilton County, Indiana Humane Society COVID-19/Novel Coronavirus Update
54% of Households Keep Pets
Table 2-1 Household Ownership Rates for Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2008/09 - 2019/20 (percent)
Table 2-2 Household Base for Ownership of Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2008/09 - 2019/20 (in millions)
Table 2-3 Household Ownership Rates for Pets Other than Dogs or Cats by Type, 2008/09 - 2019/20 (percent)
Table 2-4 Household Base for Ownership of Pets Other Than Dogs or Cats by Type, 2008/09 - 2019/20 (in thousands)
The Decade of the Dog
Figure 2-1 Number of Pet-Owning Households: Overall and by Type of Pet, 2008/09 vs. 2019/20 (in millions)
Dog Owners at 73% of Overall Pet Households
Figure 2-2 Share of Overall Pet-Owning Households: By Selected Types of Pet, 2008/09 vs. 2019/20 (percent)
Pet Cross-Ownership Rates
Table 2-5 Cross-Ownership Rates for Different Types of Pets, 2019/20 (in percent and thousands of households)
Historical Rates for Cross-Ownership of Pets
Table 2-6 Overview of Cross-Ownership Rates of Pets: By Percent of Households, 2008/09 - 2019/20 (rate)
Table 2-7 Overview of Cross-Ownership of Pets: By Number of Households 2008/09 -2019/20 (in thousands)
PET ADOPTION RATES IN 2019
Table 2-8 Pet Ownership and New Pet Ownership by Type of Pet, 2019 (in percentages and millions)
PET ADOPTION RATES IN 2020
Pet Adoption in Response to COVID-19
Illustration 2-2 Petco Foundation Email Encouraging Pet Shelter Support During Coronavirus Pandemic
Table 2-9 Pet Adoption Rates by Type of Pet: Last 12 Months vs. Last 3 months, April/May 2020 (percent of adults)
Figure 2-3 Types of Pets in Household: Pet Owners Overall vs. Recent Pet Adopters, April/May 2020
Pet Ownership Projections for 2020
Figure 2-4 Pet Ownership Rates by Type, 2020P (percent of U.S. households and of pet-owning households)
Table 2-10 Overview of Pet Ownership by Type, 2020P (percent of and number of U.S. households)
KEY DEMOGRAPHICS FOR PET OWNERSHIP
Overview
Figure 2-5 High-Indexing Demographics for Pet Ownership, 2019/20 (index)
Table 2-11 Key Demographic Increases in Households Owning Pets by Type: Any Pets, Dog or Cats, Dogs, and Cats, 2008/09 vs. 2019/20 (in thousands)
Figure 2-6 Share of Pet-Owning Households by Presence/Absence of Children, 2019/20 (percent)
Key Demographics for Owning Different Types of Pets
Figure 2-7 High-Indexing Demographics for Owning Different Types of Pets, 2019/20 (index)
Table 2-12 Ownership Rate for Pets Overall: Key Demographics, 2019/20 (percent)
Table 2-13 Ownership Base for Pets Overall: Key Demographics, 2019/20 (in thousands of households)
Table 2-14 Pet Ownership Indexes for Pets Overall: Key Demographics, 2019/20 (index)
CHAPTER 3: FOCUS ON DOG AND CAT OWNERSHIP
CHAPTER HIGHLIGHTS
95% of Pet-Owning Households Have Dogs or Cats
Figure 3-1 Household Ownership Rates by Number of Pets Owned: Dogs and Cats, 2008/09 vs. 2019/20 (percent)
Table 3-1 Household Ownership Rates for Pets by Type and Number of Pets: Any Pets, Dogs, and Cats, 2008/09 - 2019/20 (percent)
Table 3-2 Household Base for Ownership of Pets by Type and Number of Pets: Any Pets, Dogs, and Cats, 2008/09 - 2019/20 (in millions)
Cross-Ownership Patterns for Dogs and Cats
Table 3-3 Cross- and Multiple-Pet Ownership Patterns Among Dog and Cat Owners, 2019/20 (percent and number in millions)
Table 3-4 Cross- and Multiple-Pet Ownership Patterns Among Dog and Cat Owners, 2008/09 vs. 2019/20 (percent)
KEY CHARACTERISTICS OF DOG AND CAT POPULATIONS
Smaller Dogs Remain Big
Table 3-5 Size of Pet Dogs: Previously Acquired and Recently Acquired, 2019 (percent of dog owners)
Aging Pet Population
Table 3-6 Age of Dogs and Cats, 2020 (percent of pet owners)
Pet Overweight/Obesity
Figure 3-2 Level of Agreement with Statement, “I have an overweight dog/cat,” 2016-2020 (percent of dog- and cat-owning households)
KEY DEMOGRAPHICS FOR DOG VS. CAT OWNERSHIP
Overlaps and Variations
Figure 3-3 High-Indexing Demographics for Pet Ownership: Dogs vs. Cats, 2019/20 (index)
Shifts in Dog/Cat Owner Demographics, 2008/09 vs. 2019/20
Table 3-7 Selected Changes in Demographic Shares: Households Overall vs. Dog-Owning and Cat-Owning Households, 2008/09 vs. 2019/20 (in percentages and percentage point change)
Table 3-8 Pet Ownership Rates for Dogs or Cats by Types of Pet Owned: Key Demographics, 2019/20 (percent)
Table 3-9 Pet Ownership Customer Base for Dogs or Cats by Types of Pet Owned: Key Demographics, 2019/20 (in thousands of households)
Table 3-10 Pet Ownership Indexes for Dogs or Cats by Types of Pet Owned: Key Demographics, 2019/20 (index)
CHAPTER 4: FOCUS ON OWNERSHIP OF PETS OTHER THAN DOGS OR CATS
CHAPTER HIGHLIGHTS
One-Tenth of Pet-Owning Households Have “Other” Pets
Figure 4-1 Household Ownership Rates for Pets by Type: Fish, Birds, Reptiles, Rabbits, Hamsters, 2008/09 vs. 2019/20 (percent)
Table 4-1 Households Ownership Rates for Pets by Type: Fish, Birds, Reptiles, Rabbits, Hamsters, 2008/09 - 2019/20 (percent)
Table 4-2 Household Base for Ownership of Pets by Type: Fish, Birds, Reptiles, Rabbits, Hamsters, 2008/09 - 2019/20 (in thousands)
Cross-Ownership Patterns for Other Pets
Table 4-3 Cross-Ownership Patterns Among Types of Pets Other Than Dogs or Cats: Fish, Birds, Reptiles, and Rabbits/Hamsters, 2019/20 (percent and number in millions)
Key Demographics for Other Pet Ownership
Figure 4-2 High-Indexing Demographics for Ownership of Pets Other Than Dogs or Cats, 2019/20 (index)
Figure 4-3 High-Indexing Demographics for Pet Fish Ownership, 2019/20 (index)
Figure 4-4 High-Indexing Demographics for Pet Bird Ownership, 2019/20 (index)
Figure 4-5 High-Indexing Demographics for Pet Reptile Ownership, 2019/20 (index)
Figure 4-6 High-Indexing Demographics for Pet Rabbit/Hamster Ownership, 2019/20 (index)
Shifts in Other Pet Owner Demographics, 2008/09 vs. 2019/20
Table 4-4 Selected Changes in Demographic Shares: Households Owning Pets Other Than Dogs or Cats, 2008/09 vs. 2019/20 (in percentages and percentage point change)
Table 4-5 Ownership Rates for Pets Other Than Dogs or Cats: Key Demographics, 2019/20 (percent)
Table 4-6 Ownership Base for Pets Other Than Dogs or Cats: Key Demographics, 2019/20 (in thousands of households)
Table 4-7 Pet Ownership Indexes for Pets Other Than Dogs or Cats: Key Demographics, 2019/20 (index)
Table 4-8 Ownership Rates for Pet Fish: Key Demographics, 2019/20 (percent)
Table 4-9 Ownership Base for Pet Fish: Key Demographics, 2019/20 (in thousands of households)
Table 4-10 Pet Ownership Indexes for Pet Fish: Key Demographics, 2019/20 (index)
Table 4-11 Ownership Rates for Pet Birds: Key Demographics, 2019/20 (percent)
Table 4-12 Ownership Base for Pet Birds: Key Demographics, 2019/20 (in thousands of households)
Table 4-13 Pet Ownership Indexes for Pet Birds: Key Demographics, 2019/20 (index)
Table 4-14 Ownership Rates for Pet Reptiles: Key Demographics, 2019/20 (percent)
Table 4-15 Ownership Base for Pet Reptiles: Key Demographics, 2019/20 (in thousands of households)
Table 4-16 Pet Ownership Indexes for Pet Reptiles: Key Demographics, 2019/20 (index)
Table 4-17 Ownership Rates for Pet Rabbits or Hamsters: Key Demographics, 2019/20 (percent)
Table 4-18 Ownership Base for Pet Rabbits or Hamsters: Key Demographics, 2019/20 (in thousands of households)
Table 4-19 Pet Ownership Indexes for Pet Rabbits or Hamsters: Key Demographics, 2019/20 (index)