Pet Medication - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 06/01/2021
Pages: 169
Full Study Price: US$ 4,500

This report examines the retail market for medications for domestic dogs and cats, centering on products purchased directly by consumers. These include prescription, over-the-counter (also called OTC or retail), and “ethical” products (nonprescription medications that are only distributed to and through veterinarians).

The primary focus of this report is on the core types of antiparasitics/parasiticides—heartworm preventatives, flea/tick preventatives, heartworm/ flea combo products, and other dewormers (some of which also target other external parasites such as mosquitoes, flies, ear mites, lice, and sarcoptic mange, and/or other types of internal parasites such as hookworms, roundworms, whipworms, and tapeworms). “Flea/tick” can refer to products that provide protection only against fleas and ticks, but can also refer to combination products that additionally protect against against worms, lice, mosquitos, mites, etc., excepting heartworms. This report also discusses market-shaping developments in areas including anxiety, pain management, cancer, cognitive dysfunction, and obesity/diabetes.

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Table Of Contents

  • Executive Summary
    • Market Trends
      • Scope and Methodology
      • Market Size & Composition
      • Market Outlook
      • Looking Ahead
      • Competitive Overview
      • Retail Trends
    • Prescription Products
      • Prescription Products Share of Market
      • Marketer Profiles
      • Marketing and New Product Trends
    • OTC Products
      • OTC Pet Medications Share of Market
      • Marketing and New Product Trends
    • Consumer Trends
      • Pet Population and Pet Ownership Trends
      • Pet Acquisition in Response to COVID-19
      • Pet Medication Purchasing Patterns by Product Type
      • Pet Medication Purchasing Patterns by Channel
    • Market Opportunities
      • Opportunity 1 – Increased Focus on Health and Wellness
      • Opportunity 2 – Pet Population Boom
      • Opportunity 3 – Senior Pets
      • Opportunity 4 – Omnichannel Marketing
      • Opportunity 5 – Autoship and Subscriptions
      • Opportunity 6 – Felines
      • Opportunity 7 – Veterinary Sector Growth
      • Opportunity 8 – New Products Fueled by Generics and Patent Expiration
      • Opportunity 9 – Affordability
      • Opportunity 10 – Combo Products
  • Market Trends
    • Chapter Highlights
    • Scope and Methodology
      • Market Definition
      • Product Regulation
      • Report Methodology
    • Market Size & Composition
      • U.S. Retail Sales of Pet Medications Approach $11 Billion in 2020
        • Table U.S. Retail Sales of Pet Medications, 2016-2020 (dollars)
      • Share of Sales by Animal Type
      • Share of Sales by Distribution Channel
        • Table Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2020 (percent and dollars)
      • Pet Medications Sales by Pet-Owning Household
        • Table Dollar Sales of Pet Medications by Sector Per Pet-Owning Household, 2017-2020 (dollars in millions and dollars)
        • Table Dollar Sales of Pet Medications Per Dog-Owning Household and Dog by Sector, 2020 (dollars in millions and dollars)
        • Table Dollar Sales of Pet Medications Per Cat-Owning Household and Cat by Sector, 2020 (dollars in millions and dollars)
      • Share of Sales by Product Type
        • Table Share of U.S. Retail Sales of Pet Medications by Product Type, 2020 (percent and dollars)
      • Parasiticide Sales by Type
        • Table Share of U.S. Retail Sales of Parasiticides by Product Type: Prescription vs. OTC, 2020 (percent and dollars)
        • Table Share of U.S. Retail Sales of Parasiticides by Product Type: Dogs vs. Cats, 2020 (percent and dollars in millions)
        • Table Share of U.S. Retail Sales of Flea/Tick Preventative Medication: Prescription vs. Over-the-Counter and Dogs vs. Cats, 2020 (percent and dollars in millions)
    • Market Outlook
      • COVID Has Positive Impact on Pet Medications Market
      • Increased Focus on Health and Wellness
      • COVID Economy Impact on Pet Owner Spending Mindset
      • Pandemic Fuels Pet Population Boom
      • Innovation Spurred by Cost, Convenience, and Safety
      • Veterinary Sector Rebounds After COVID Shutdowns
        • Table U.S. Veterinary Sector Sales and Growth, 2015-2020 (dollars in billions and percent change)
      • Pet Medications Sales Shifting to Online Platforms
      • Parasiticide Use Hindered by Product Confusion, Perception of Risk
      • Aging, Overweight Pets More Likely to Require Medication
        • Table Overview of Senior Pet (Age 7+) Population: Dogs vs. Cats, 2014-2020 (percent of households and number of households in millions)
        • Table Share of Dog or Cat Owners Who Report Having Overweight or Aging/Special Needs Pets, February 2021 (percent of pet owners)
      • Competition from Supplements and Pet Food/Treats
      • FDA Adds Product to Isoxazoline Warning
      • COVID-Related Ivermectin Abuse
    • Looking Ahead
      • Pet Medication Sales to Reach Nearly $15 Billion by 2025
        • Table Projected U.S. Retail Sales of Pet Medications, 2020-2024 (dollars in billions)
    • Competitive Overview
      • Prescription and OTC Marketers
      • M&A and Investment Activity
      • Global and U.S. Conglomerates Dominate Pet Medications Market
      • Generics Increasing Competition and Spurring Innovation
        • Table Select Generic Equivalents of Parasiticide Brands, 2021
    • Retail Trends
      • Veterinarian Top Destination for Pet Meds Purchases
        • Table Channel Choice for Pet Product Purchases in Past Three Months, 2021 (percent of dog and cat owners)
      • E-Commerce Attracts New Participants
        • Table Breakout of Pet Medication Spending on Chewy and Amazon, 2021 (percent of dog and cat owners)
      • Pet Specialty Brick & Mortar Stores Focus on OTC Medications
  • Prescription Products
    • Chapter Highlights
    • Prescription Products Market Share
      • Prescription Products Account for Three-Fourths of Pet Medications Market
        • Table Retail Sales of Prescription Pet Medications by Product Type, 2021 (percent share and dollars in millions)
    • Marketer Profiles
      • Dozens of Marketers Participate in Prescription Pet Medications Market
      • Boehringer Ingelheim Animal Health
      • Elanco
      • Merck Animal Health
      • Virbac
      • Zoetis
    • Marketing and New Product Trends
      • Parasiticides
        • Table Prescription Parasiticide Brands, 2021
      • Flea and Tick Products
      • The Heartworm Market
      • Combination Products
      • Broad Spectrum Wormers
      • Vaccines and Other Drugs
  • OTC Products
    • Chapter Highlights
      • OTC Pet Medications Account for 23% of Market
        • Table U.S. Retail Sales of Over-the-Counter Pet Medications, 2021 (dollars in millions and percent share)
    • Marketer Profiles
      • OTC Marketers Focus on Parasiticides, First Aid Products
      • Central Garden & Pet
      • Ceva Animal Health
      • Hartz Mountain Corp.
      • PetIQ
      • Vetoquinol
    • Marketing and New Product Trends
      • Parasiticides
        • Table Examples of Leading Over-the-Counter Flea/Tick Brands, 2021
      • Flea and Tick Products
      • Broad Spectrum Wormers and Mite Treatments
      • First Aid Products
      • Natural Products
  • Consumer Trends
    • Chapter Highlights
    • Pet Population and Pet Ownership Trends
      • Pet Ownership Rates
        • Table Topline Pet Ownership Rates by Type, 2016-2020 (percent of overall households)
        • Table Number of Pet-Owning Households by Type, 2016-2020 (in millions)
        • Table Number of Pet Dogs and Cats, 2016-2020 (in millions)
      • From Smaller Dogs to Medium
        • Table Size of Pet Dogs Acquired, February 2020 vs. February 2021 (percent of dog owners)
        • Table Dog Population by Size of Dogs, 2016-2020 (percent and number of overall households)
      • Age of Dog and Cat Population
        • Table Dog and Cat Population by Age Bracket of Pet, 2016-2020 (percent of households)
        • Table Puppy/Kitten vs. Senior Share of Pet Population: Dogs vs. Cats, 2016-2020 (percent of households)
    • Pet Acquisition in Response to COVID-19
      • Surge in Pet Acquisition and Adoption
      • First-Time Pet Owners
      • Multiple Pets, Multiple Types of Pets
      • COVID Motivators for Pet Acquisition
        • Table Patterns for Working at Office/Company and Working at Home: Adults Overall and Pet Owners, Fall 2019 vs. Fall 2020 (percent)
      • Pet Population Churn
      • Pet Acquisition by Generational Cohort
        • Table Overview of Pet Acquisition in 2020 Among Current Pet Owners: By Generational Cohort, (percent of current pet owners who've had pets 2+ years)
      • Pet Gifting for Winter Holidays 2020
    • Pet Medication Purchasing Patterns by Product Type
      • Purchasing Rates by Product Type
      • Two-Thirds of Dog or Cat Households Use Parasiticide Products
        • Table Percentage of Dog or Cat Owners Who Use Parasiticides, 2017-2020 (percent and thousands of dog- or cat-owning households)
      • Tablet/Oral Medications Now Most Popular Type
        • Table Dog- or Cat-Owning Households Using Parasiticide Products by Type, 2017-2020 (percent and thousands of dog- or cat-owning households)
      • Oral Flea/Tick Medication More Popular Among Dog Owners
        • Table Share of Flea, Tick, and Parasite Product Usage by Type of Pet, 2020 (percent of dog- or cat-owning households)
      • Parasiticide Usage by Number, Age of Pets
        • Table Share of Flea, Tick, and Parasite Product Usage by Type and Number of Pets, 2020 (percent of dog- or cat-owning households)
        • Table Share of Flea, Tick, and Parasite Product Usage by Type and Age of Pets, 2020 (percent of dog- or cat- owning households)
      • FRONTLINE Most Frequently Used Flea/Tick Brand
        • Table Share of Flea, Tick, and Parasite Product Usage by Brand, 2020 (percent of dog- or cat-owning households)
      • Demographics by Parasiticide Type
        • Table Select Demographics for Use of Parasiticides by Type, 2020 (percent, thousands, and index among dog- or cat-owning households)
        • Table Select Demographics for Use of Over-the-Counter and Prescription Parasiticides, 2020 (percent, thousands, and index among dog- or cat-owning households)
      • Demographics for Parasiticide Brands
        • Table Select Demographics for Use of Parasiticides by Brand, 2020 (percent, thousands, and index among dog- or cat-owning households)
    • Pet Medication Purchasing Patterns by Channel
      • Vet Clinics Most Frequently Used Channel for Pet Meds Purchases
      • APPA Data Show Similar Purchase Patterns
      • Shopping Patterns by Channel
        • Table Pet Medication Product Purchase Rate by Channel, Past Three Months, 2020 (percent of pet product shoppers)
      • Convenience Prime Motivator for Online Purchases
      • Comfort Level, Convenience Driving Factors in Vet Clinic Purchases
        • Table Attitudes Towards Purchasing Pet Medications Through Veterinary Clinics, 2021 (percent of pet medication purchasers)
      • Parasiticide Purchase Patterns by Channel
        • Table Flea, Tick, and Parasite Product Purchasing Rates by Channel, 2020 (share of dog- or cat-owning households)
      • Share of Spending on Pet Medications by Channel
        • Table Share of Spending on Pet Medications by Channel, 2021 (percent of dog- or cat-owning households)