Pet Market - Market Research, Industry Trends, Market Share, Consumer Insights
Published: 03/30/2021 Pages: 311 Full Study Price: US$ 4,750
The overall impact of COVID-19 on the pet industry looks nothing like what seemed unavoidable during the early months of the pandemic. Instead, 2020 turned out to be a banner year, according to the report U.S. Pet Market Outlook, 2021-2022 by Packaged Facts.
In 2020, the pet market boasted overall sales growth of 9.3%, well above the pre-pandemic expectation of approximately 5% and the 2014-2019 compound annual growth rate of 5.4% — bringing total pet industry sales to $107.3 billion.
The market’s performance was, however, uneven between the retail product and service sectors, with the former up 15.8% in 2020 to $66.9 billion and the latter down 0.1% to $40.4 billion, compared with the 4%-7% annual growth rates of previous years.
In Packaged Facts’ February 2021 Survey of Pet Owners, across all four pet industry product and service sectors, a higher percentage of pet owners reported spending more on their pets in 2020 as opposed to less, with 35% of pet owners overall increasing spending and just 7% decreasing spending.
The gap was widest for pet food, at 29% increasing vs. 5% decreasing, and impressive as well for non-food pet supplies (22% vs. 8%) and veterinary services (25% vs. 10%). Even non-medical pet services, hard hit by the travel bust and at-home sheltering, saw slightly more pet owners reporting a spending increase (14%) rather than decrease (11%).
U.S. Pet Market Outlook, 2021-2022 covers:
- U.S. pet market size and growth
- Key market drivers, including the impact of the pandemic
- Pet industry trends to watch in 2021 and 2022
- Pet e-commerce, retail trends, and changing shopping patterns
- Pet population and pet ownership trends
- New opportunities in the pet market
Table Of Contents
- Executive Summary
- Scope & Methodology
- Scope of Report
- Report Methodology
- Market Size and Growth
- Pet Industry Reset: Above Average Growth in Three of Four Sectors
- Pet Product and Service Spending Per Pet-Owning Household
- Retail Channel: Pandemic Accelerates E-commerce
- Looking Ahead: Growth Market-wide Through 2025
- Table Projected 2021-2025 U.S. Retail Sales of Pet Products and Services: By Sector (in billions of dollars)
- Market Drivers
- COVID Economy Impact on Pet Owner Spending Mindset
- Pandemic Intensifies Focus on Health and Wellness
- Pandemic Fuels Pet Population Boom
- Dog and Cat Ownership Down Among Lower-Income Households
- Catering to Deal-Seekers
- Pandemic Accelerates Digital Pet Care
- Pet Rescue Efforts Ramp Up During Pandemic
- Sustainability and Animal Welfare
- Investment and M&A
- Overall Industry Trends
- Pandemic Reset: Birdseye View
- Industry Overview
- Focus on Pet Food & Treats
- Pandemic Reset: Accelerated Innovation
- Channel Choices
- Pet Food Industry Investment Shows Strategic Directions
- Four Natural Pet Food Pioneers Change Hands
- Superpremium
- Fresh Pet Food
- Sustainable Dovetailing with Alternative Protein
- Science-Based Diets Dovetailing Into Natural
- Lessons in DCM/Grain-Free Stumble
- Focus on Non-Food Pet Supplies
- Pandemic Reset: Health, Home, New Pets
- Channel Choices
- Pet Supplements in COVID Overdrive
- Pet Medications Also Riding COVID-Driven Hyper Health Wave
- Focus on Home: Pets, Products, Positioning
- BarkBox/Northern Star Merger Klieg-lights Subscription/DTC Sales
- "Smart" Products Get Pandemic Push
- Focus on Veterinary Services
- Pandemic Reset: Adaptation to the COVID Crisis
- The Internet Challenge
- The "Retail-ization" of Vet Care
- Telemedicine and the Digitalization of Vet Care
- Success of Curbside
- Peak Usage Rates for Veterinary Services
- Generation Gap Hurdles Remain
- Veterinary Visit Patterns
- Focus on Non-Medical Pet Care Services
- Pandemic Reset: Travel Bust, DIY Pet Care Shift Dampen Spending
- PetSmart and Petco (Even Further) All In On Services
- Independents Also Big On Pet Services
- Walmart Launches Walmart Pet Care
- Franchise Operations
- Big Shifts in Digital Pet Care
- Pet Insurance Advancing, Pandemic Notwithstanding
- Internet and Retail Trends
- Pandemic Reset: A Permanent Remix of Physical and/or Digital
- Overview of Internet and Retail Channel Sales and Shares
- Channel Shopping Choices
- Generational Skews
- Fulfillment Patterns for Digital Pet Product Shopping
- Curbside and Inside Pickup
- The E-Commerce Dollar Sales Leaders: Amazon vs. Chewy
- Shopper Draw Among Pet Product Websites
- Top Pet Product Types Purchased Online
- Autoship Rates Double, Manufacturer Direct Gains Traction
- Not Just Virtual Shopping Carts
- Pet Population Trends
- Pandemic Reset: Pet Population Churn
- Pet Acquisition by Generational Cohort
- Acquisition by Type of Pet
- Overview of Pet Ownership
- Dog and Cat Population Trends
- Opportunities
- Health &Wellness
- Home
- New Pets
- Other Pets, Multiple Pets Households
- Overweight and Senior Pets
- Omnimarket
- E-commerce
- Subscriptions and Customization
- Fresh Pet Food
- Wet Pet Food
- Private Label
- The Feline Factor
- The Vet Card
- Veterinarians: Digital and Curbside
- Sustainability
- Same-Day Delivery
- Keeping Pet Care Affordable for Lower-Income Households
- CBD
- Scope & Methodology
- Market Size and Growth
- Chapter Highlights
- Market Size & Growth
- Pet Industry Reset: Above Average Growth in Three of Four Sectors
- Table U.S. Pet Market Retail Sales by Sector, 2015-2020 (in billions of dollars)
- Table U.S. Pet Market Retail Sales Annual Change by Sector, 2015-2020 (percent change over previous year)
- Table Sector Share of U.S. Pet Market Retail Sales: 2019, 2020, and 2025P (percent)
- Table Sector Share of U.S. Pet Market Retail Sales by Animal Type: Dog, Cat, Other, 2020 (percent)
- Pet Product and Servicing Spending Per Pet-Owning Household
- Table Dollar Sales Per Pet-Owning Household by Sector, 2015-2020 (millions of dollars and dollars)
- Table Dollar Sales Per Dog-Owning Household by Sector, 2015-2020 (millions of dollars and dollars)
- Table Dollar Sales Per Cat-Owning Household by Sector, 2015-2020 (millions of dollars and dollars)
- Table Dollar Sales per Individual Dog and Cat by Sector, 2020 (millions of dollars and dollars)
- Retail Channel: Pandemic Accelerates E-commerce
- Table Share of U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food & Treats, Non-Food Pet Supplies, Total, 2020 (percent)
- Looking Ahead: Growth Market-wide Through 2025
- Table Projected Growth by Pet Market Sector and Channel, 2021-2022 (millions of dollars)
- Table Projected 2020-2025 U.S. Retail Sales of Products and Services (in billions of dollars)
- Table Projected 2021-2025 U.S. Retail Sales of Products and Services: By Sector (in billions of dollars)
- Table Projected 2020-2025 Annual Change in U.S. Retail Sales of Products and Services: By Sector (percent change over previous year)
- Table U.S. Pet Market Compound Annual Growth Rates by Sector: 2015-2020 vs. 2020-2025 (percent)
- Pet Industry Reset: Above Average Growth in Three of Four Sectors
- Market Drivers
- COVID Economy Impact on Pet Owner Spending Mindset
- Table $70K+ Household Share of Pet Market Expenditures: By Classification, 2012-2019 (percent)
- Table Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family," February 2021 (percent of pet owners)
- Table Level of Agreement with Statement: "My pets are important to my physical/mental health," February 2021 (percent of dog, cat, and other pet owners)
- Pandemic Intensifies Focus on Health and Wellness
- Pandemic Fuels Pet Population Boom
- Table Overview of Pet Ownership by Type, 2019 vs. 2020 (percent and millions of households)
- Table Top Sources of Acquisition/Adoption of New Pets, February 2021 (percent of pet owners who have acquired new pet in last 12 months)
- Dog and Cat Ownership Down Among Lower-Income Households
- Catering to Deal-Seekers
- Pandemic Accelerates Digital Pet Care
- Pet Rescue Efforts Ramp Up During Pandemic
- Sustainability Initiatives Increasingly Part of the Plan
- Animal Welfare
- Investment and M&A
- COVID Economy Impact on Pet Owner Spending Mindset
- Overall Industry Trends
- Chapter Highlights
- Industry Trends
- Pandemic Reset: Birdseye View
- Industry Overview
- An "Omnimarket" Era
- Leading Pet Product Marketers and Brands
- Leading Veterinary and Non-Medical Pet Service Operators
- Fast-Growing Franchises and Private Companies
- Pet Industry Leaders Launch Venture Funds Targeting Promising Start-Ups
- Pandemic Resilience Spurs Investment Boom
- Recent Mergers, Acquisitions, Investments, and Restructuring
- Focus on Pet Food & Treats
- Chapter Highlights
- Pet Food and Treats
- Pandemic Reset: Pet Food Sector Superpremium Steam
- Pet Food Industry Investment Shows Strategic Directions
- Four Natural Pet Food Pioneers Change Hands in 4Q 2020
- Superpremium
- The New Pet Food "Superpremium"
- Fresh Pet Food
- Sustainable Dovetailing with Alternative Protein, Superpremium
- Science-Based Diets Dovetailing Into Natural
- Lessons in DCM/Grain-Free Debacle
- CBD Pet Treats Gaining Ground, Illegality Notwithstanding
- Focus on Non-Food Pet Supplies
- Chapter Highlights
- Non-Food Pet Supplies
- Pandemic Reset: Health, Home, New Pets
- Pet Supplements in COVID Overdrive
- Table U.S. Retail Sales Pet Supplements, 2015-2020 (million dollars and percent)
- Table U.S. Retail Sales of Pet CBD Products, 2016-2020 (in millions of dollars and percent)
- Pet Medications Also Riding COVID-Driven Hyper Health Wave
- Focus on Home: Pets, Products, Positioning
- BarkBox/Northern Star Merger Klieg-lights Subscription/DTC Sales
- "Smart" Products Get Pandemic Push
- Focus on Veterinary Services
- Chapter Highlights
- The Veterinary Sector
- Pandemic Reset: Veterinary Sector Rises to the COVID Occasion
- Table U.S. Veterinary Sales and Sales Growth, 2015-2020 (in billions of dollars and percent change)
- Table Overview of U.S. Veterinary Sector Sales: Overall and by Product or Service Type, 2019 vs. 2020 (in millions)
- Veterinary Market Landscape
- The "Retail-ization" of Vet Care
- Telemedicine and the Digitalization of Vet Care
- Table Selected Veterinary Services and Technology Psychographics, 2021 (percent of pet owners)
- Success of Curbside
- Pandemic Reset: Veterinary Sector Rises to the COVID Occasion
- Veterinary Care Customer Patterns
- Peak Usage Rates for Veterinary Services
- Table Use of Veterinary Services by Dog or Cat Owner Classification, Fall 2016-Fall 2020 (percent using in last 12 months)
- Regular Check-Up vs. Urgent/Emergency Visits to Vet
- Local Vet Clinics Regain Step in COVID Era
- Generation Gap Hurdles Remain
- Table Selected Psychographics About Veterinary Care Services, 2021 (percent of pet owners)
- Table Selected Veterinary Service Options Psychographics, 2021 (percent of pet owners)
- Historical and Generational Patterns by Number of Veterinary Visits
- Table Use of Veterinary Services by Number of Visits, Fall 2011 - Fall 2020 (percent share for 1, 2, or 3+ visits)
- Table Use of Veterinary Services by Dog or Cat Owners: By Generational Cohort and Number of Visits, Fall 2020 (percent using in last 12 months)
- Veterinary Care Spending Patterns
- Table Share of Veterinary Care Spending in Last 12 Months by Dollar Ranges and Generational Cohort, Fall 2020 (percent)
- Peak Usage Rates for Veterinary Services
- Focus on Non-Medical Pet Care Services
- Chapter Highlights
- Non-Medical Pet Care Services Sector
- Pandemic Reset: COVID-Related Travel Bust, DIY Pet Care Shift Dampen Spending
- Table U.S. Sales of Non-Medical Pet Services by Type, 2019 vs. 2020 (in billions)
- Table Use of Non-Medical Pet Care Services, 2019 vs. 2020 (percent of dog and cat owners)
- Table Overview of Pet Acquisition in 2020
- PetSmart and Petco (Even Further) All In On Services
- Independents Also Big On Pet Services
- Walmart Launches Walmart Pet Care
- Franchise Operations
- Best Friends Pet Care
- Internet as Pet Care Assistant
- Big Shifts in Digital Pet Care
- Pet Insurance Advancing, Pandemic Notwithstanding
- Table Percent of Dog and Cat Owners Who Have Medical Coverage/Plan for Their Pets, 2020 vs. 2021 (percent of dog and cat owners)
- Pandemic Reset: COVID-Related Travel Bust, DIY Pet Care Shift Dampen Spending
- Internet and Retail Trends
- Internet and Retail
- Pandemic Reset: A Permanent Remix of Physical and/or Digital
- Overview of Internet and Retail Channel Sales and Shares
- Table U.S. Retail Channel Sales of Pet Products: Sales & Shares by Channel Classification, 2015, 2019, and 2020 (dollar sales in billions and percent share)
- The Mass-Market vs. Specialty Channel Reset
- Overview of Shopping Patterns
- Note on Packaged Facts February 2021 Survey
- 2020 Brings Remix of Pet Product Channel Shopping Choices
- Overview of Pet Product Shopping Platform Usage
- Frequency of Store vs. Online Shopping
- Table Time Frame for Most Recent Purchase of Pet Products: In a Store, Online, Through Smartphone, By Generational Cohort, February 2021 (percent of pet owners)
- Fulfillment Patterns for Digital Pet Product Shopping
- Same-Day Delivery
- Curbside and Inside Pickup
- Table Top Ways to Receive or Pick Up Pet Products Ordered by Internet or Smartphone: By Generational Cohort, February 2021 (percent of digital pet product shoppers)
- Store Brand Reset
- Customer Loyalty and Rewards Programs
- Independent Pet Stores and the Role of Local
- Table Agreement with Selected Statements About Retailer and Manufacturer Role in Pet Welfare Causes: By Generational Cohort, February 2021 (percent of pet owners)
- Channel Sales and Shopping Patterns: Pet Foods vs. Pet Supplies
- Note on Shopper Draws
- Shopping Patterns for Pet Food
- Table Within last 3 months, through which channels have you purchased pet food products? February 2021 (percent of pet product shoppers)
- Shopping Patterns for Pet Supplies (Non-Food)
- Table Within the last 3 months, through which channels have you purchased pet supply products other than pet foods or pet medications? February 2021 (percent of pet product shoppers)
- Shopping Patterns for Pet Medications and Supplements
- Table Within the last 3 months, through which channels have you purchased pet medications or supplements? February 2021 (percent of pet product shoppers)
- E-Commerce and the Internet's Influence
- The E-Commerce Dollar Sales Leaders: Amazon vs. Chewy
- Table Sales & Shares of Selected Pet Product E-Commerce Leaders: By Channel and Website, 2019 vs. 2020 (in millions of dollars and percent)
- Shopper Draw Among Pet Product Websites
- Table Cross-Shopping Patterns Among Top Pet Product E-Commerce Websites, February 2021 (percent)
- Top Pet Product Types Purchased Online
- Autoship Rates Double, Manufacturer Direct Gains Traction
- Table Autoship Purchasing Rates for Pet Products in Past 12 Months by Type: By Generational Cohort, February 2021 (percent of dog or cat product shoppers)
- Not Just Virtual Shopping Carts
- Table Product Purchasing and Other Uses of the Internet in Past 12 Months: Selected Pet Product Types, February 2021 (percent of dog or cat pet product shoppers)
- Table Agreement with Statement, "I look out for lower prices, special offers, and sales on pet products": By Generational Cohort, February 2021 (percent of pet product shoppers)
- The Wingspan of Internet Influence
- Table Agreement with Selected Statements About Technology and Pet Care: By Generational Cohort, February 2021 (percent of pet owners)
- The E-Commerce Dollar Sales Leaders: Amazon vs. Chewy
- Internet and Retail
- Pet Population Trends
- Chapter Highlights
- Pet Population and Pet Ownership
- Pandemic Reset: Pet Acquisition in Response to COVID-19
- First-Time Pet Owners
- Multiple Pets, Multiple Types of Pets
- COVID Motivators for Pet Acquisition
- Table Patterns for Working at Office/Company and Working at Home: Adults Overall and Pet Owners, Fall 2019 vs. Fall 2020 (percent)
- Pet Population Churn
- Pet Acquisition by Generational Cohort
- Table Overview of Pet Acquisition in 2020 Among Current Pet Owners: By Generational Cohort, (percent of current pet owners who've had pets 2+ years)
- Acquisition by Type of Pet
- Table Types of Pets Acquired in Last 12 Months, February 2021 (percent of current pet owners who've had pets 2+ years)
- Population Gains for "Other" Pets
- Characteristics of Pet Acquisition
- Pet Gifting for Winter Holidays 2020
- Pet Shelters vs. Other Sources of Pet Acquisition
- Table Sources of Pet Acquisition in Last 12 Months, February 2021 (percent of pet owners acquiring new pets)
- Topline Overview of Pet Ownership
- Pet Ownership Rates
- Table Topline Pet Ownership Rates by Type, 2016-2020 (percent of overall households)
- Table Number of Pet-Owning Households by Type, 2016-2020 (in millions)
- Table Number of Pet Dogs and Cats, 2016-2020 (in millions)
- From Smaller Dogs to Medium
- Table Size of Pet Dogs: Previously Acquired and Recently Acquired, February 2020 vs. February 2021 (percent of dog owners)
- Table Dog Population by Size of Dogs, 2016-2020 (percent and number of overall households)
- Age of Dog and Cat Population
- Table Dog and Cat Population by Age Bracket of Pet, 2016-2020 (percent of overall households)
- Table Puppy/Kitten vs. Senior Share of Pet Population: Dogs vs. Cats, 2016-2020 (percent of overall households)
- Overweight and Special Needs Pets
- Table Share of Dog or Cat Owners Who Report Having Overweight, Special Needs, or Handicapped Pets, February 2021 (percent of pet owners)
- Pet Ownership Rates