Online Grocery Shopping - Market Research, Industry Trends, Market Share, Consumer Insights

Published: 10/08/2018
Pages: 109
Full Study Price: US$ 1,995

This report provides information about online retail sales of food and beverages to consumers in the following product categories:

  • Shelf-stable foods and beverages in cans, bottles, or other packaging
  • Perishables such as fresh fruits and vegetables
  • Dairy and egg products
  • Meat, poultry, and seafood
  • Bakery items
  • Frozen foods
  • Alcoholic beverages

This report includes online sales of the above items from:

  • Store-based grocers (e.g., Kroger, Safeway, ALDI)
  • Mass merchandisers (e.g., Walmart, Target) and warehouse clubs (e.g., Costco, Sam’s Club, BJ’s)
  • Online-based grocers (e.g., Amazon, Peapod)
  • Third-party pack-and-deliver companies that use their own workforce to purchase groceriesat various stores and deliver them to customers
  • Local co-ops and farmers markets

Online sales that are ordered via a website or an app, delivered to a customer, picked up in-store, or received via curbside pickup are all included. Sales of meal-kits and deli items ordered from online grocery stores are included. Subscription delivery boxes of groceries are also included, given that they are not marketed as meal-kits.

Excluded from the scope of this report are:

  • Food and beverage products that consumers physically select in a store for purchase
  • Items bought by mail or fax order
  • Meal-kits ordered from meal-kit companies such as Blue Apron and Hello Fresh that supply only such products
  • Items such as household cleaning products, pet food and toys, tobacco products, beauty products, kitchenware, and other such items that tend to be sold by grocers and mass merchandisers


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Table Of Contents

  • Executive Summary
    • Three Factors Spur Rapidly Increasing Sales
    • Key Consumer Trends
    • How Are People Ordering Online?
    • What Are Online Grocery Shoppers Purchasing?
    • The Key Players
    • Scope
    • Methodology
  • Trends & Opportunities
    • Highlights
    • Key Trends
      • Subscription Boxes Offer Products Not Available Through Traditional Channels
      • Pickup Becoming Favored by Grocers to Solve Last-Mile Problem
      • Creating Online Marketplaces and Collaborating with Local Producers
      • Convenience Ultimate Selling Point for Busy Consumers, Especially Millennials and Generation X
      • Baby Boomers and the Silent Generation Are a Largely Untapped Market
      • Opportunity: Appealing to Customers Trying to Resist Impulse Buys
      • Opportunity: Label Readers Can Get Additional Product Information Online
      • Opportunity: Expand Availability of Online Grocery Shopping to Rural Customers
  • The Online Grocery Market
    • Highlights
    • Historical Online Grocery Market
      • Table U.S. Online Grocery Sales, 2013-2018E (dollars in billions and percent)
      • Online Grocery Sales a Small Portion of Overall Grocery Sales but Growing Quickly
        • Table U.S. All Grocery Sales and Online Grocery Sales, 2011-2018E (dollars in billions and percent)
      • U.S. Online Grocery Shopping Well Behind Other Countries
    • Online Grocery Market Forecast
      • Table U.S. Online Grocery Sales, 2018E-2023P (dollars in billions and percent)
    • Share of the Market by Retailer Category
      • Table U.S. Online Grocery Market by Retailer Category, 2018E (dollars in billions and percent)
    • Share of the Market by Product Category
      • Table U.S. Online Grocery Market by Product Category, 2018E (dollars in billions and percent)
      • Overall Grocery Market vs. Online Grocery Market by Product Category
      • The Most Popular Grocery Product Types Purchased Online
    • Share of the Market by Type of Grocery Delivery
      • Convincing Existing Customers to Shop Online More Is Key for Store-Based Grocers
  • Online Grocery Providers
    • Highlights
    • Mergers & Acquisitions
      • Table Online Grocery Mergers & Acquisitions, 2016–2018
      • Venture Capital Stimulating Startups
        • Table Investment in Online Grocery Companies, 2014–2018 (dollars in millions)
    • Market Share
    • Most Commonly Used Online Grocers
    • Online-Based Stores
      • Scope
      • Amazon's Online Grocery Services
        • Table Amazon's Online Grocery Services
      • Amazon's Online Grocery Strategy
      • The Dot-Com Survivors and Other Established Companies
        • Table Selected Online-Based Grocery Services
      • New Marketers
    • Third-Party Pack & Deliver Services
      • Scope
      • Pack & Deliver Providers
        • Table Selected Grocery Packing and Delivery Companies
    • Store-Based Online Grocery Providers
      • Scope
      • Participating Store-Based Grocers
        • Table Selected Brick & Mortar Retailers Offering Online Grocery Sales
        • Table Selected Store-Based Grocery Providers Online Service Offerings
    • Grocery Private Labels
      • The Online-Based Store Influence
      • Established Grocers Offer the Same Private Labels Customers Love Online
        • Table Selected Private Label Grocery Brands Available Via Online Ordering
  • Online Grocery Shopping Mechanisms
    • Highlights
    • Market Penetration and Reasons for Ordering Online
    • Online Grocery Shopping Availability
      • Method of Delivery/Pickup Offered
      • Delivery and Pickup Costs and Trends
    • Online Order Frequency
      • Opportunity: Use of Subscription Shopping Services
      • Opportunity: Use of Automated Renewal Services
      • Opportunity: Convince Consumers to Share Subscription Services
    • Consumer Insights on Websites, Apps, and Interfaces
      • Opportunity: Personalization and Recommendations
      • Opportunity: Voice Ordering
    • Devices Used to Order Online
    • Creating the Perfect Virtual Store
      • Third-Party Platforms Make Offering Online Groceries Possible for Independents
        • Table Online Grocery Platform Providers
      • Opportunity: Integrate Digital Coupons with App and Website
      • Opportunity: VR Shopping Experience
  • Consumer Demographics
    • Highlights
    • Income the Most Important Demographic Characteristic
    • Children a Major Factor in Online Grocery Shopping
      • Table Online Grocery Delivery Service Users by Presence or Age of Children in Household, 2018 (percent)
    • Age Another Important Characteristic
    • Race Also Determines Who Shops for Groceries Online
      • Table Online Grocery Shoppers by Race, 2018 (percent)
    • Gender Is A Factor Because of Who Does the Shopping Overall
      • Table Online Grocery Shoppers and Attitudes on Food and Shopping by Gender, 2018 (percent)
    • Geographic Trends in Online Grocery Shopping
      • Table Online Grocery Shopping by County Size, 2018 (in thousands of adults and percent)
    • Specialty Foods Store Shoppers Most Likely to Shop for Groceries Online
      • Table Grocery Stores Shopped by Online Grocery Shoppers vs. All Grocery Shoppers, 2018 (percent)
  • Consumer Psychographics
    • Highlights
    • Food Characteristics Valued Most by Consumers
      • Table Characteristics that Consumers Like to See in Their Foods, 2018 (percent)
    • Online Grocery Shoppers More Likely to Enjoy Grocery Shopping
    • Online Grocery Shoppers Have Hesitant Trust in Providers
      • Table Online Grocery Shopper Opinions on Trusting Their Grocery Providers, 2018 (percent)
    • Convenience Is the Main Driver for Buying Groceries Online
      • Table Online Grocery Shoppers on Convenience and Modernity of Online Grocery Shopping, 2018 (percent)
    • Packaging Is a Major Concern for Consumers Who Shop Online
      • Table Online Grocery Shopper Opinions on the Environment, 2018 (percent)
    • A Personal Touch Makes Customers Feel Valued
    • Opportunity: Appeal To Consumers Who Do Not Shop Online At All
      • Table Top Reasons Consumers Do Not Make Purchases Online (percent)
    • Why Do So Many Online Shoppers Not Shop for Groceries Online?
      • Table "Why Don't You Shop for Groceries Online?" Consumers Who Shop Online vs. Those Who Don't at All (percent)