This report is a concise overview of adult mealtime and snacking patterns between 2008 and 2018 in the U.S. The slides focus on demographics. Behavioral and psychographic questions are presented from the Simmons Market Research national consumer survey series.

Current demographics and data are presented for:

  • mealtime patterns and “eating later” trends
  • the relative priority on breakfast vs. lunch or dinner
  • patterns for sit-down, family-style meals for households of two or more persons
  • the prevalence of eating several, smaller meals throughout the day
  • snacking behavior
  • perception of snack foods as unhealthy
  • sweet vs. salty snacking patterns
  • healthier snacking vs. enjoying treats as indulgences
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Table Of Contents

Scope and Methodology of Report
Introduction
Meal Behavior Trends
Mealtimes Skew Later
Table 1—Weekly Aggregate of Eating Times, 200
Table 2—Eating Times on Mondays, 2008
Table 3Table 3 Table 3—Eating Times on Fridays, 2008
Table 4—Eating Times on Saturdays, 2008 E
Table 5—Eating Times on Sundays, 2008
Table 6 —Eating -Later Demographics Based on Weekly Aggregate Eating Times, 2018 (indexes)
Table 7—Meals: Selected Attitudes and Behaviors, 2008
Relative Priority on Breakfast, Lunch, or Dinner
Figure 1—Prime Adult Demographics for Agreeing that Breakfast Is Most Important Meal, 2018 (indexes) Prime Adult Demographics for Agreeing that Breakfast Is Most Important Meal, 2018 (indexes)
Figure 2—Prime Adult Demographics for Agreeing that Lunch Is Most Important Meal, 2018 (indexes)
Figure 3—Prime Adult Demographics for Agreeing that Dinner Is Most Important Meal, 2018 (indexes) phics for Agreeing that Dinner Is Most Important Meal, 2018 (indexes)
Table 8 —Demographics Most and Least Likely to Sit Down for a Meal Together at Home, 2018 (indexes)
The Several Smaller Meals Option The Several Smaller Meals Option
Figure 4—Prime Demographics for Eating Several Small Meals Throughout the Day, 2018 (indexes)
Snacking Behavior Trends Snacking Behavior Trends
Snacking Between Meals Snacking Between Meals
Table 9 —Snacking: Selected Attitudes & Behaviors, 2008 Snacking: Selected Attitudes & Behaviors, 2008
Figure 5—Prime Demographics for Often Snacking Between Meals, 2018 (indexes)
Snacking as Junk Food Snacking as Junk Food
Figure 6—Prime Demographics for Considering Most Snack Foods Unhealthy, 2018 (indexes)emographics for Considering Most Snack Foods Unhealthy, 2018 (indexes)
Snacking and Sweets Snacking and Sweets Snacking and Sweets
Figure 7—Prime Demographics for Frequently Eating Sweets, 2018 (indexes)
The Salty Snackers
Figure 8—Prime Demographics for Favoring Salted Snacks, 2018 (indexes)
Figure 9—Prime Demographics for Usually Snacking on Healthy Foods, 2018 (indexes)
Figure 10 —Prime Demographics for Liking to Treat Oneself Foods that Aren’t Good You, 2018 (indexes)