Gluten-Free Foods - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 10/24/2016
Pages: 217
Full Study Price: US$ 3,195

In the market for gluten-free foods, plant proteins that are abundant in legumes, beans, pulses are in the limelight, stemming from consumer desire for increasingly premium products. Pulse-based snacks are particularly valuable in improving gluten-free products’ nutrient quality. Updated from its 2015 edition, Gluten-Free Foods in the U.S., 6th Edition is Packaged Facts’ latest analysis of gluten-free foods their most important market consumer trends.
Gluten-Free Foods in the U.S., 6th Edition's analysis of gluten-free foods focuses on traditionally grain-based products in the following categories: salty snacks, crackers, fresh bread, pasta, cold cereal, baking mixes, cookies, flour, frozen bread/dough. The report establishes two main criteria for determining whether products fall within Packaged Facts’ market definition: whether the product could possibly contain gluten; whether the product is clearly labeled marketed as gluten-free. Packaged Facts projects all-channel sales of gluten-free foods in its nine analyzed categories to reach sales of more than $2 billion in 2020, up nearly $400 million from 2015.
Gluten-Free Foods in the U.S., 6th Edition covers the most essential product developments innovations in the U.S. gluten-free foods market. The report compiles a list of hundreds of competitors, brands, products. Estimates of the gluten-free market size marketer shares are drawn from sources including IRI’s InfoScan Review, Nielsen Scantrack, SPINSscan sales tracking services; syndicated market research studies; individual company reports; industry publications; Packaged Facts’ extensive food beverage research database report collection.

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Table Of Contents

  • Executive Summary
    • Report Scope
    • Research Methodology
    • Packaged Facts' Definition of Gluten-Free Foods for Market Sizing
    • What Is Gluten, and Why Avoid It?
      • Definition of Gluten
      • Medical Reasons for Gluten-Free Eating
      • Other Motivations for Going Gluten-Free
        • Table Motivations for Purchase/Use of Gluten-Free Foods, 2016 (percent of gluten-free consumers)
    • Market Trends and Opportunities
      • Market Size
        • Table U.S. Retail Sales of Gluten-free Foods in Key Categories, 2011-2015
        • Table Projected U.S. Retail Sales of Gluten-free Foods in Key Categories, 2016-2020
    • Leading Marketers and Marketing Initiatives
    • The Retail and Foodservice Marketplace
    • Product Trends and Opportunities
      • Table Motivations for Eating Ancient Grains, 2015 (U.S. adults who buy menu or grocery items with ancient grains)
    • The Gluten-Free Consumer
      • Consumers With Allergy and Gluten Concerns
        • Table Reasons for Watching Diet, 2016 (percent among U.S. adults presently watching diet)
      • Gluten and other Ingredients in the Dietary Spotlight
      • Gluten Intolerant Diet Watchers Highly Favor Natural and Organic Products
      • Gluten Intolerance Demographics
      • Urban Consumers Opt for Gluten-Free Foods
        • Table Selected Demographic Indicators: Buying Gluten-Free Foods When Watching Diet, 2016 (percent and index among U.S. adults who are watching diet)
      • A Third of Consumers Report Recent Use of Gluten-Free Foods
        • Table Selected Demographic Indicators: Purchase/Use of Gluten-Free Foods, 2016 (percent of adults)
      • Gluten-Free Perceived as Healthier
  • What Is Gluten, & Why Avoid It?
    • Key Points
      • Gluten Occurs Naturally in Only Three Grains
        • Table Grains With and Without Gluten
      • When Eating Gluten Is Not an Option
      • Gluten Related Disorders
      • Celiac Disease
      • Dermatitis Herpetiformis
      • Gluten Ataxia
      • Wheat Allergy
      • Non-Celiac Gluten Sensitivity
      • Weakened Intestinal Barrier May Be at Fault
      • More Than Gluten May Be Involved
      • Food Allergies Affect More Than 8 Million Americans
      • The Food Allergen Labeling and Consumer Protection Act of 2004
      • The Big 8
      • Food Additive Intolerance
      • Reactions to Allergens and Additives
      • Allergic Reaction to Additives Relatively Small
      • Severe Allergic Reactions
      • Allergy Increases May Be Due to Better Reporting
      • Food Intolerances
      • Food Sensitivity
      • Consumers Alter Habits To Deal With Allergies
        • Table Role of Allergies/Intolerances in Food Choices, 2015 (percent of adults)
        • Table Importance of Allergies/Intolerances in Food Preparation at Home, 2015 (percent of adults)
      • Dining Away From Home
      • When Gluten-Free Is a Choice
        • Table Motivations for Purchase/Use of Gluten-Free Foods, 2016 (percent of gluten-free consumers)
      • FDA's Regulation of Gluten-Free Claims
      • Gluten-Free Terms
      • Inside the Regulation
  • Market Trends & Opportunities
    • Key Points
      • Scope of Market
      • Retail Sales in Key Categories Approach $1.6 Billion in 2015
        • Table U.S. Retail Sales of Gluten-free Foods in Key Categories, 2011-2015
    • Market and Category Sales Trends
      • Growth of Gluten-Free Foods Remains Strong, But Is Slowing
        • Table Mass Market Sales of Gluten-Free Foods: Key Product Categories, 2011-2015 (in millions of dollars)
    • Gluten-Free Food Usage Trends and Consumer Perspectives
      • Purchase Rate of Gluten-Free Foods Shows Significant Increase
        • Table Gluten-Free Foods: Overall Usage, 2014 vs. 2016 (percent of adults)
        • Table Gluten-Free Foods: Increased Usage, 2010-2016 (percent of adults)
      • Motivations for Use Reflect a Market in Transition
        • Table Motivations for Purchase/Use of Gluten-Free Foods, 2010-2016 (percent of gluten-free consumers)
      • Snack Foods Especially Popular Among Gluten-Free Consumers
        • Table Types of Gluten-Free Products Used, 2014 vs. 2016 (percent of gluten-free consumers)
      • Satisfaction With Range and Quality of Gluten-Free Foods Grows-And So Does Dissatisfaction
        • Table Opinions About Quality and Variety of Gluten-Free Foods, 2010-2016 (percent of gluten-free consumers)
      • Going Above and Beyond with Labeling
        • Table Gluten-Free Shoppers: Awareness and Engagement, 2010-2016 (percent of gluten-free consumers)
      • Perception of Gluten-Free as a Gimmick or a Fad Increases
        • Table Gluten-Free Shoppers: Marketplace Perspectives, 2010-2016 (percent of gluten-free consumers)
    • Gluten-Free Market Trends and Influences
      • Celiac Prevalence Plateaus While Gluten-Free Eating Triples
        • Table Reasons for Watching Diet, 2013-2016 (percent of U.S. adults presently watching diet)
        • Table Types of Food Purchased in Relation to Watching Diet, 2013-2016 (percent of U.S. adults presently watching diet)
        • Table Gluten Intolerance vs. Gluten-Free Foods Consumption, 2013-2016 (percent of U.S. households presently watching diet)
      • "Free From" Is a Top Criterion for Healthy Foods
      • Many People Who Choose to Eat Gluten-Free Do Feel Better
      • Ancient Grains Satisfy a Multitude of Consumer Demands
      • Half of Consumers Say Ancient Grains Are Healthier
      • Ancient Grains Are Spared the Stigma of Refined Carbs
        • Table Importance of Selected Features in Choosing Foods to Eat, 2016 (percent of consumers)
      • Weight Loss and Eating Gluten-Free
        • Table Types of "No/Low" Foods Bought When Watching Diet to Lose Weight, 2013 vs. 2016 (percent of adults who are watching their diet)
      • Gluten-Free May Be Losing Some Marketing Edge
    • Market Forecast
      • Package Facts Forecasts a $2 Billion Market in 2020
        • Table Projected U.S. Retail Sales of Gluten-free Foods in Key Categories, 2016-2020
  • Competitive Environment
    • Key Points
    • Marketer Landscape
      • Category Leadership
        • Table Marketer and Brand Shares of Gluten-Free Foods: by Category, 2015 (percent of mass-market sales)
      • Pinnacle Foods Acquires Boulder Brands
      • Permira Acquires Medora Snacks with Global Expansion in Mind
      • Enjoy Life Foods Joins Mondelez International
    • Marketer Snapshots
      • The Hain Celestial Group
    • B&G Foods
    • Blue Diamond Growers
    • Bob's Red Mill Natural Foods
    • TH Foods (Crunchmaster and Harvest Stone)
    • Snyder's-Lance
    • General Mills
      • Food Should Taste Good
    • Pamela's Products
    • Ancient Harvest
    • Enjoy Life Foods
    • Inventure Foods
    • Lundberg Family Farms
    • Medora Snacks
    • Mary's Gone Crackers
    • Nature's Path Foods
    • Product Category Sales and Trends
      • Gluten-Intolerant Consumers Show Increased Use of Traditionally Grain-Based Foods
      • Salty Snacks Account for Over 40% of 2015 Gluten-Free Sales
        • Table Mass Market Sales of Gluten-Free Foods: Selected Product Categories, 2011-2015 (in millions of dollars)
        • Table Gluten-Free Market Shares, by Product Category, 2011-2015 (percent of mass-market sales)
      • Category Snapshot: Salty Snacks
        • Table Attitudes and Opinions About Snacking: Gluten-Free Consumers, 2016 (index of U.S. adults)
      • Category Snapshot: Crackers
      • Category Snapshot: Fresh Bread
      • Gluten-Free Consumers Still Want Better Bread Products
      • Category Snapshot: Cold Cereal
      • Category Snapshot: Cookies and Sweet Baked Goods
        • Table Attitudes About Eating Sweets: Gluten-Free Consumers, 2016 (index of U.S. households)
        • Table Reasons for Purchasing from In-Store/Independent Bakeries: Selected Consumer Survey Responses, 2015
      • Category Snapshot: Baking Mixes and Flour
  • The Marketplace: Retail and Foodservice
    • Key Points
    • Food Regulation and Best Practices
      • FDA's Allergen and Gluten Regulations Do, and Don't, Extend to Foodservice
      • Gluten-Free Labeling
      • Food Marketing Institute Advises on In-Store Protocols
      • Gluten-Free Training, Certification Programs Available for Restaurants
      • Beyond Shelf Tags: Retailers Invest in Gluten-Free
      • Bakehouse Items Make Passover Sweeter
      • The Newly Gluten-Free Get Expert Guidance From Whole Foods
      • Loan Program Demonstrates Support for Local Gluten-Free Producers
      • Trader Joe's Invigorates Gluten-Free With Frequent Product Rollouts
      • ALDI Stakes Claim to Health and Wellness Leadership
      • More Gluten-Free Products in Target Revamp
        • Table Packaged Gluten-Free Pasta Prices: Target Private Label vs. National Brands, 2016
      • Coborn's G Free Bakery Fare Is Selling Like Hotcakes
      • Merchandising Gluten-Free: Dedicate or Integrate?
    • The Gluten-Free Grocery Shopper
      • Gluten-Free Shopping a Positive Experience for Most
        • Table Gluten-Free Grocery Shopping: Opinions and Behaviors, 2016 (percent of gluten-free consumers)
      • Gluten-Free Consumers Are Mindful Shoppers
        • Table Preferences and Behaviors When Shopping for Groceries: Households Watching Diet, 2016 (index of U.S. households)
      • Store-Made, Pre-Cooked Meals Favored by Gluten Intolerant
      • Gluten-Intolerant Households Shop Natural Chains at Twice the Average Rate
        • Table Watching Diet Due to Food Allergy or Gluten Intolerance: Supermarkets Shopped, 2016 (percent and index of U.S. households)
      • Gluten-Free on the Menu
      • Fast-Casual, Casual Restaurants Most Likely to Offer Gluten-Free Fare
      • Midwest Shows Above-Average Gluten-Free Menu Penetration
      • Menus with American Cuisine Account for 25% of Gluten-Free Items
      • Nearly 25% of Gluten-Free Menu Items Are Entrées
        • Table Menu Penetration Rates for Gluten-Free: By Application, 2016 (percent share of gluten-free menu items)
      • Nearly 40% of Gluten-Free Menu Items Include Cheese
        • Table Gluten-Free Menu Items: By Pairings, 2106 (percent of gluten-free menu items)
        • Table Recent Foodservice Chain Activity: Selected New Gluten-Free Items, 2016
      • Chefs: Gluten-Free Cuisine Cools Somewhat as a Culinary Trend for 2016
        • Table National Restaurant Association's What's Hot Culinary Forecast 2016: Selected Overall Findings (percent of chefs surveyed)
        • Table National Restaurant Association's What's Hot Culinary Forecast 2014 vs. 2016: Selected Overall Findings (percent of chefs surveyed)
        • Table National Restaurant Association's What's Hot Culinary Forecast 2016: Selected Starches/Sides (percent of chefs surveyed)
        • Table National Restaurant Association's What's Hot Culinary Forecast 2016: Selected Other Ingredients (percent of chefs surveyed)
        • Table National Restaurant Association's What's Hot Culinary Forecast 2016: Top Trends of Past Decade (percent of chefs surveyed)
        • Table National Restaurant Association's What's Hot Culinary Forecast 2016: Top Trends of Next Decade (percent of chefs)
    • The Gluten-Free Diner
      • Half of Consumers Use Nutritional Information at Restaurants
      • One-Fifth of Gluten-Free Shoppers Are Also Gluten-Free Diners
        • Table Rates of Choosing Gluten-Free Menu Options, 2014 vs. 2016 (percent of gluten-free consumers)
      • Zagat: Four in 10 "Avid Diners" Think Gluten-Free is Passé; Most Disagree
      • Millennials Are Food-Flexible Diners
      • Gluten-Freers Have Strong Opinions About Fast Food
        • Table Opinions About Fast Food: Households Watching Diet, 2016 (index of U.S. households)
      • Meal Kits: Industry Disrupter?
      • Love With Food Acquires Three Gluten-Free Rivals in Two Years
  • Product Development and Marketing Trends
    • Key Points
      • Clean Ingredients: Simpler, Fewer, Minimally Processed
      • Quinn Snacks Takes Transparency to New Level
      • Simply 7 Snacks Founded on Principle of Clean, Simple Ingredients
      • One Degree Organics Advances Veganic Farming Practices
      • New Gluten-Free Food Products Are Powered by Plant Protein
      • Pulses Ideally Suited to Gluten-Free Snacks and Pastas
      • Waves of Grain
      • Desire to Eat More Whole Grains Draws Consumers to the Ancients
        • Table Motivations for Eating Ancient Grains, 2015 (U.S. adults who buy menu or grocery items with ancient grains)
      • Consumers Seek Out Sprouted Grains for Health, Nutrition
        • Table Motivations for Eating Sprouted Grains/Ingredients, 2015 (U.S. adults who buy menu or grocery items with sprouted ingredients)
    • Selected New Gluten-Free Products
      • Table Selected New Gluten-free Products: Salty Snacks and Crackers
      • Table Selected New Gluten-free Products: Bread and Dough
      • Table Selected New Gluten-free Products: Ready-to-Eat Cereal
      • Table Selected New Gluten-free Products: Cookies/Sweet Baked Goods
      • Table Selected New Gluten-free Products: Pasta
      • Table Selected New Gluten-free Products: Baking Mixes/Flour
  • The Consumer: Opinions, Preferences, Influences, Behaviors
    • Key Points
      • Methodology
      • Demographic Indicators
    • Gluten Avoidance in Food Intolerance and Dietary Context
      • Consumers With Allergy and Gluten Concerns
        • Table Percent Presently Watching Diet: Overall and by Gender 2016 (U.S. adults)
        • Table Reasons for Watching Diet, 2016 (percent among U.S. adults presently watching diet)
      • Gluten and other Ingredients in the Dietary Spotlight
        • Table Types of Foods Bought When Watching Diet, 2016 (percent of U.S. adults presently watching diet)
      • Gluten Intolerant Diet Watchers Highly Favor Natural and Organic Products
        • Table Types of Foods Bought When Watching Diet, 2016 (percent of U.S. adults presently watching diet)
      • Higher Education, Aging Are Factors In Diet Watching
        • Table Selected Demographic Indicators: Presently Watching Diet, 2016 (index among U.S. adults)
      • Gluten Intolerance Demographics
        • Table Selected Demographic Indicators: Watching Diet for Food Allergy or Gluten Intolerance, 2016 (index among U.S. adults)
      • Urban Consumers Opt for Gluten-Free Foods
        • Table Selected Demographic Indicators: Buying Gluten-Free Foods When Watching Diet, 2016 (percent and index among U.S. adults who are watching diet)
    • The Gluten-Free Consumer
      • A Third of Consumers Report Recent Use of Gluten-Free Foods
      • Younger Adults With Children Are Above Average in Gluten-Free Consumption
        • Table Selected Demographic Indicators: Purchase/Use of Gluten-Free Foods, 2016 (percent of adults)
        • Table Selected Demographic Indicators for Purchase or Use of Gluten-Free Foods, 2016 (percent of gluten-free consumers)
      • Gluten-Free Perceived as Healthier
      • Multiple Health Reasons Motivate Core Group of Gluten-Free Food Buyers
        • Table Demographic Indicators: Motivations for Purchase/Use of Gluten-Free Foods, 2016 (gluten-free consumers)