Gluten-Free Foods - Market Research, Industry Trends, Market Share, Consumer Insights
Published: 10/24/2016 Pages: 217 Full Study Price: US$ 3,195
In the market for gluten-free foods, plant proteins that are abundant in
legumes, beans, pulses are in the limelight, stemming from consumer desire
for increasingly premium products. Pulse-based snacks are particularly
valuable in improving gluten-free products’ nutrient quality. Updated from
its 2015 edition, Gluten-Free Foods in the U.S., 6th Edition is Packaged
Facts’ latest analysis of gluten-free foods their most important market
consumer trends.
Gluten-Free Foods in the U.S., 6th Edition's analysis of gluten-free foods
focuses on traditionally grain-based products in the following categories:
salty snacks, crackers, fresh bread, pasta, cold cereal, baking mixes,
cookies, flour, frozen bread/dough. The report establishes two main
criteria for determining whether products fall within Packaged Facts’
market definition: whether the product could possibly contain gluten;
whether the product is clearly labeled marketed as gluten-free. Packaged
Facts projects all-channel sales of gluten-free foods in its nine analyzed
categories to reach sales of more than $2 billion in 2020, up nearly $400
million from 2015.
Gluten-Free Foods in the U.S., 6th Edition covers the most essential
product developments innovations in the U.S. gluten-free foods market. The
report compiles a list of hundreds of competitors, brands, products.
Estimates of the gluten-free market size marketer shares are drawn from
sources including IRI’s InfoScan Review, Nielsen Scantrack, SPINSscan sales
tracking services; syndicated market research studies; individual company
reports; industry publications; Packaged Facts’ extensive food beverage
research database report collection.
Table Of Contents
- Executive Summary
- Report Scope
- Research Methodology
- Packaged Facts' Definition of Gluten-Free Foods for Market Sizing
- What Is Gluten, and Why Avoid It?
- Definition of Gluten
- Medical Reasons for Gluten-Free Eating
- Other Motivations for Going Gluten-Free
- Table Motivations for Purchase/Use of Gluten-Free Foods, 2016 (percent of gluten-free consumers)
- Market Trends and Opportunities
- Market Size
- Table U.S. Retail Sales of Gluten-free Foods in Key Categories, 2011-2015
- Table Projected U.S. Retail Sales of Gluten-free Foods in Key Categories, 2016-2020
- Market Size
- Leading Marketers and Marketing Initiatives
- The Retail and Foodservice Marketplace
- Product Trends and Opportunities
- Table Motivations for Eating Ancient Grains, 2015 (U.S. adults who buy menu or grocery items with ancient grains)
- The Gluten-Free Consumer
- Consumers With Allergy and Gluten Concerns
- Table Reasons for Watching Diet, 2016 (percent among U.S. adults presently watching diet)
- Gluten and other Ingredients in the Dietary Spotlight
- Gluten Intolerant Diet Watchers Highly Favor Natural and Organic Products
- Gluten Intolerance Demographics
- Urban Consumers Opt for Gluten-Free Foods
- Table Selected Demographic Indicators: Buying Gluten-Free Foods When Watching Diet, 2016 (percent and index among U.S. adults who are watching diet)
- A Third of Consumers Report Recent Use of Gluten-Free Foods
- Table Selected Demographic Indicators: Purchase/Use of Gluten-Free Foods, 2016 (percent of adults)
- Gluten-Free Perceived as Healthier
- Consumers With Allergy and Gluten Concerns
- What Is Gluten, & Why Avoid It?
- Key Points
- Gluten Occurs Naturally in Only Three Grains
- Table Grains With and Without Gluten
- When Eating Gluten Is Not an Option
- Gluten Related Disorders
- Celiac Disease
- Dermatitis Herpetiformis
- Gluten Ataxia
- Wheat Allergy
- Non-Celiac Gluten Sensitivity
- Weakened Intestinal Barrier May Be at Fault
- More Than Gluten May Be Involved
- Food Allergies Affect More Than 8 Million Americans
- The Food Allergen Labeling and Consumer Protection Act of 2004
- The Big 8
- Food Additive Intolerance
- Reactions to Allergens and Additives
- Allergic Reaction to Additives Relatively Small
- Severe Allergic Reactions
- Allergy Increases May Be Due to Better Reporting
- Food Intolerances
- Food Sensitivity
- Consumers Alter Habits To Deal With Allergies
- Table Role of Allergies/Intolerances in Food Choices, 2015 (percent of adults)
- Table Importance of Allergies/Intolerances in Food Preparation at Home, 2015 (percent of adults)
- Dining Away From Home
- When Gluten-Free Is a Choice
- Table Motivations for Purchase/Use of Gluten-Free Foods, 2016 (percent of gluten-free consumers)
- FDA's Regulation of Gluten-Free Claims
- Gluten-Free Terms
- Inside the Regulation
- Gluten Occurs Naturally in Only Three Grains
- Key Points
- Market Trends & Opportunities
- Key Points
- Scope of Market
- Retail Sales in Key Categories Approach $1.6 Billion in 2015
- Table U.S. Retail Sales of Gluten-free Foods in Key Categories, 2011-2015
- Market and Category Sales Trends
- Growth of Gluten-Free Foods Remains Strong, But Is Slowing
- Table Mass Market Sales of Gluten-Free Foods: Key Product Categories, 2011-2015 (in millions of dollars)
- Growth of Gluten-Free Foods Remains Strong, But Is Slowing
- Gluten-Free Food Usage Trends and Consumer Perspectives
- Purchase Rate of Gluten-Free Foods Shows Significant Increase
- Table Gluten-Free Foods: Overall Usage, 2014 vs. 2016 (percent of adults)
- Table Gluten-Free Foods: Increased Usage, 2010-2016 (percent of adults)
- Motivations for Use Reflect a Market in Transition
- Table Motivations for Purchase/Use of Gluten-Free Foods, 2010-2016 (percent of gluten-free consumers)
- Snack Foods Especially Popular Among Gluten-Free Consumers
- Table Types of Gluten-Free Products Used, 2014 vs. 2016 (percent of gluten-free consumers)
- Satisfaction With Range and Quality of Gluten-Free Foods Grows-And So Does Dissatisfaction
- Table Opinions About Quality and Variety of Gluten-Free Foods, 2010-2016 (percent of gluten-free consumers)
- Going Above and Beyond with Labeling
- Table Gluten-Free Shoppers: Awareness and Engagement, 2010-2016 (percent of gluten-free consumers)
- Perception of Gluten-Free as a Gimmick or a Fad Increases
- Table Gluten-Free Shoppers: Marketplace Perspectives, 2010-2016 (percent of gluten-free consumers)
- Purchase Rate of Gluten-Free Foods Shows Significant Increase
- Gluten-Free Market Trends and Influences
- Celiac Prevalence Plateaus While Gluten-Free Eating Triples
- Table Reasons for Watching Diet, 2013-2016 (percent of U.S. adults presently watching diet)
- Table Types of Food Purchased in Relation to Watching Diet, 2013-2016 (percent of U.S. adults presently watching diet)
- Table Gluten Intolerance vs. Gluten-Free Foods Consumption, 2013-2016 (percent of U.S. households presently watching diet)
- "Free From" Is a Top Criterion for Healthy Foods
- Many People Who Choose to Eat Gluten-Free Do Feel Better
- Ancient Grains Satisfy a Multitude of Consumer Demands
- Half of Consumers Say Ancient Grains Are Healthier
- Ancient Grains Are Spared the Stigma of Refined Carbs
- Table Importance of Selected Features in Choosing Foods to Eat, 2016 (percent of consumers)
- Weight Loss and Eating Gluten-Free
- Table Types of "No/Low" Foods Bought When Watching Diet to Lose Weight, 2013 vs. 2016 (percent of adults who are watching their diet)
- Gluten-Free May Be Losing Some Marketing Edge
- Celiac Prevalence Plateaus While Gluten-Free Eating Triples
- Market Forecast
- Package Facts Forecasts a $2 Billion Market in 2020
- Table Projected U.S. Retail Sales of Gluten-free Foods in Key Categories, 2016-2020
- Package Facts Forecasts a $2 Billion Market in 2020
- Key Points
- Competitive Environment
- Key Points
- Marketer Landscape
- Category Leadership
- Table Marketer and Brand Shares of Gluten-Free Foods: by Category, 2015 (percent of mass-market sales)
- Pinnacle Foods Acquires Boulder Brands
- Permira Acquires Medora Snacks with Global Expansion in Mind
- Enjoy Life Foods Joins Mondelez International
- Category Leadership
- Marketer Snapshots
- The Hain Celestial Group
- B&G Foods
- Blue Diamond Growers
- Bob's Red Mill Natural Foods
- TH Foods (Crunchmaster and Harvest Stone)
- Snyder's-Lance
- General Mills
- Food Should Taste Good
- Pamela's Products
- Ancient Harvest
- Enjoy Life Foods
- Inventure Foods
- Lundberg Family Farms
- Medora Snacks
- Mary's Gone Crackers
- Nature's Path Foods
- Product Category Sales and Trends
- Gluten-Intolerant Consumers Show Increased Use of Traditionally Grain-Based Foods
- Salty Snacks Account for Over 40% of 2015 Gluten-Free Sales
- Table Mass Market Sales of Gluten-Free Foods: Selected Product Categories, 2011-2015 (in millions of dollars)
- Table Gluten-Free Market Shares, by Product Category, 2011-2015 (percent of mass-market sales)
- Category Snapshot: Salty Snacks
- Table Attitudes and Opinions About Snacking: Gluten-Free Consumers, 2016 (index of U.S. adults)
- Category Snapshot: Crackers
- Category Snapshot: Fresh Bread
- Gluten-Free Consumers Still Want Better Bread Products
- Category Snapshot: Cold Cereal
- Category Snapshot: Cookies and Sweet Baked Goods
- Table Attitudes About Eating Sweets: Gluten-Free Consumers, 2016 (index of U.S. households)
- Table Reasons for Purchasing from In-Store/Independent Bakeries: Selected Consumer Survey Responses, 2015
- Category Snapshot: Baking Mixes and Flour
- The Marketplace: Retail and Foodservice
- Key Points
- Food Regulation and Best Practices
- FDA's Allergen and Gluten Regulations Do, and Don't, Extend to Foodservice
- Gluten-Free Labeling
- Food Marketing Institute Advises on In-Store Protocols
- Gluten-Free Training, Certification Programs Available for Restaurants
- Beyond Shelf Tags: Retailers Invest in Gluten-Free
- Bakehouse Items Make Passover Sweeter
- The Newly Gluten-Free Get Expert Guidance From Whole Foods
- Loan Program Demonstrates Support for Local Gluten-Free Producers
- Trader Joe's Invigorates Gluten-Free With Frequent Product Rollouts
- ALDI Stakes Claim to Health and Wellness Leadership
- More Gluten-Free Products in Target Revamp
- Table Packaged Gluten-Free Pasta Prices: Target Private Label vs. National Brands, 2016
- Coborn's G Free Bakery Fare Is Selling Like Hotcakes
- Merchandising Gluten-Free: Dedicate or Integrate?
- The Gluten-Free Grocery Shopper
- Gluten-Free Shopping a Positive Experience for Most
- Table Gluten-Free Grocery Shopping: Opinions and Behaviors, 2016 (percent of gluten-free consumers)
- Gluten-Free Consumers Are Mindful Shoppers
- Table Preferences and Behaviors When Shopping for Groceries: Households Watching Diet, 2016 (index of U.S. households)
- Store-Made, Pre-Cooked Meals Favored by Gluten Intolerant
- Gluten-Intolerant Households Shop Natural Chains at Twice the Average Rate
- Table Watching Diet Due to Food Allergy or Gluten Intolerance: Supermarkets Shopped, 2016 (percent and index of U.S. households)
- Gluten-Free on the Menu
- Fast-Casual, Casual Restaurants Most Likely to Offer Gluten-Free Fare
- Midwest Shows Above-Average Gluten-Free Menu Penetration
- Menus with American Cuisine Account for 25% of Gluten-Free Items
- Nearly 25% of Gluten-Free Menu Items Are Entrées
- Table Menu Penetration Rates for Gluten-Free: By Application, 2016 (percent share of gluten-free menu items)
- Nearly 40% of Gluten-Free Menu Items Include Cheese
- Table Gluten-Free Menu Items: By Pairings, 2106 (percent of gluten-free menu items)
- Table Recent Foodservice Chain Activity: Selected New Gluten-Free Items, 2016
- Chefs: Gluten-Free Cuisine Cools Somewhat as a Culinary Trend for 2016
- Table National Restaurant Association's What's Hot Culinary Forecast 2016: Selected Overall Findings (percent of chefs surveyed)
- Table National Restaurant Association's What's Hot Culinary Forecast 2014 vs. 2016: Selected Overall Findings (percent of chefs surveyed)
- Table National Restaurant Association's What's Hot Culinary Forecast 2016: Selected Starches/Sides (percent of chefs surveyed)
- Table National Restaurant Association's What's Hot Culinary Forecast 2016: Selected Other Ingredients (percent of chefs surveyed)
- Table National Restaurant Association's What's Hot Culinary Forecast 2016: Top Trends of Past Decade (percent of chefs surveyed)
- Table National Restaurant Association's What's Hot Culinary Forecast 2016: Top Trends of Next Decade (percent of chefs)
- Gluten-Free Shopping a Positive Experience for Most
- The Gluten-Free Diner
- Half of Consumers Use Nutritional Information at Restaurants
- One-Fifth of Gluten-Free Shoppers Are Also Gluten-Free Diners
- Table Rates of Choosing Gluten-Free Menu Options, 2014 vs. 2016 (percent of gluten-free consumers)
- Zagat: Four in 10 "Avid Diners" Think Gluten-Free is Passé; Most Disagree
- Millennials Are Food-Flexible Diners
- Gluten-Freers Have Strong Opinions About Fast Food
- Table Opinions About Fast Food: Households Watching Diet, 2016 (index of U.S. households)
- Meal Kits: Industry Disrupter?
- Love With Food Acquires Three Gluten-Free Rivals in Two Years
- Product Development and Marketing Trends
- Key Points
- Clean Ingredients: Simpler, Fewer, Minimally Processed
- Quinn Snacks Takes Transparency to New Level
- Simply 7 Snacks Founded on Principle of Clean, Simple Ingredients
- One Degree Organics Advances Veganic Farming Practices
- New Gluten-Free Food Products Are Powered by Plant Protein
- Pulses Ideally Suited to Gluten-Free Snacks and Pastas
- Waves of Grain
- Desire to Eat More Whole Grains Draws Consumers to the Ancients
- Table Motivations for Eating Ancient Grains, 2015 (U.S. adults who buy menu or grocery items with ancient grains)
- Consumers Seek Out Sprouted Grains for Health, Nutrition
- Table Motivations for Eating Sprouted Grains/Ingredients, 2015 (U.S. adults who buy menu or grocery items with sprouted ingredients)
- Selected New Gluten-Free Products
- Table Selected New Gluten-free Products: Salty Snacks and Crackers
- Table Selected New Gluten-free Products: Bread and Dough
- Table Selected New Gluten-free Products: Ready-to-Eat Cereal
- Table Selected New Gluten-free Products: Cookies/Sweet Baked Goods
- Table Selected New Gluten-free Products: Pasta
- Table Selected New Gluten-free Products: Baking Mixes/Flour
- Key Points
- The Consumer: Opinions, Preferences, Influences, Behaviors
- Key Points
- Methodology
- Demographic Indicators
- Gluten Avoidance in Food Intolerance and Dietary Context
- Consumers With Allergy and Gluten Concerns
- Table Percent Presently Watching Diet: Overall and by Gender 2016 (U.S. adults)
- Table Reasons for Watching Diet, 2016 (percent among U.S. adults presently watching diet)
- Gluten and other Ingredients in the Dietary Spotlight
- Table Types of Foods Bought When Watching Diet, 2016 (percent of U.S. adults presently watching diet)
- Gluten Intolerant Diet Watchers Highly Favor Natural and Organic Products
- Table Types of Foods Bought When Watching Diet, 2016 (percent of U.S. adults presently watching diet)
- Higher Education, Aging Are Factors In Diet Watching
- Table Selected Demographic Indicators: Presently Watching Diet, 2016 (index among U.S. adults)
- Gluten Intolerance Demographics
- Table Selected Demographic Indicators: Watching Diet for Food Allergy or Gluten Intolerance, 2016 (index among U.S. adults)
- Urban Consumers Opt for Gluten-Free Foods
- Table Selected Demographic Indicators: Buying Gluten-Free Foods When Watching Diet, 2016 (percent and index among U.S. adults who are watching diet)
- Consumers With Allergy and Gluten Concerns
- The Gluten-Free Consumer
- A Third of Consumers Report Recent Use of Gluten-Free Foods
- Younger Adults With Children Are Above Average in Gluten-Free Consumption
- Table Selected Demographic Indicators: Purchase/Use of Gluten-Free Foods, 2016 (percent of adults)
- Table Selected Demographic Indicators for Purchase or Use of Gluten-Free Foods, 2016 (percent of gluten-free consumers)
- Gluten-Free Perceived as Healthier
- Multiple Health Reasons Motivate Core Group of Gluten-Free Food Buyers
- Table Demographic Indicators: Motivations for Purchase/Use of Gluten-Free Foods, 2016 (gluten-free consumers)
- Key Points