Candy Production - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 08/30/2016
Pages: 172
Full Study Price: US$ 3,195

Chocolate Candy Market in the U.S., 11th Edition covers the vast world of confectionary particularly its chocolate products. The report gives expert insight into chocolate as an accessible luxury that is providing many opportunities for marketers to trade their consumers up to premium products. Whether it is dark, milk, gourmet, or conventional, chocolate remains a consistently favorite indulgence of Americans of all age, ethnic, socio-economic backgrounds.
This report examines the market for chocolate candy across the U.S. retail spectrium, places the market in the larger context of the overall U.S. market for confectionary products, defined as the overall market for chocolate non-chocolate candy gum. The report covers retail channels including super markets grocery stores, convenience stores, supercenters/mass merchandisers, gourmet/specialty food stores, warehouse clubs, drugstores, gourmet/specialty food stores, vending, direct-sales channels including catalogs Internet, candy shops specialty chocolatiers, alternative channels such as department stores, kitchenware stores bookstores.
Chocolate Candy Market in the U.S., 11th Edition draws on primary secondary research. Primary research entailed consultations with market sources, on-site examination of retail venues, fielding Packaged Facts’ Online Consumer Survey focusing on chocolate product shopper insights. Secondary research included extensive internet canvassing research, as well as data-gathering from relevant consumer business trade publications, company reports, press releases, company profiles in trade consumer publications, government reports, other market reports by Packaged Facts.

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Table Of Contents

  • Executive Summary
    • Scope of Report
    • Report Methodology
    • Confectionery Sales Rise to $35.8 billion
      • Table Confectionery Sales in the U.S., 2011-2015 (in billions of dollars)
      • Table Confectionery Sales in the U.S., 2011-2015 (percent change over previous year)
    • A World of Candy
      • Table Share of U.S. Confectionery Sales by Channel: Chocolate Candy vs. Total Confectionery, 2016 (percent)
    • IRI-Tracked Confectionery Sales
      • Table IRI-Tracked Sales of Confectionery: Overall and Chocolate Category, 2016 (in millions of dollars)
    • Premium Chocolate Powers Growth
      • Table IRI-Tracked Sales of Chocolate Candy: Overall and by Everyday vs. Premium Sectors, 2016 (in millions)
    • Marketing Trends
      • Major Brands Dominate in Marketing Spend
    • Product Trends and Opportunities
    • Retail Trends
    • The Competitive Landscape
    • Packaged Facts Confectionery Usage Survey Results
      • Table Consumption and Purchase Habits of Chocolate, Non-Chocolate Candy, and Gum, 2016 (percent of U.S. adults)
    • Where in the Store?
      • Table Parts of the Store Where Chocolate Candy Is Purchased, 2016 (percent of candy purchasers)
      • Wrigley, Mars Explore "Transaction Zones"
    • Looking Ahead
      • Table Projected Confectionery Sales in the U.S., 2016-2020 (in billions of dollars)
      • Table Projected Confectionery Sales in the U.S., 2016-2020 (percent change over previous year)
  • Chocolate Candy in the Confectionery Market Context
    • Snacking Behavior
      • Nutritional Value of Snacks
      • Clean Snacking
      • Indulgent Taste Prevails
    • Simple Ingredients, Transparency and No Artificial Colors
    • No More GMOs
    • Impact of Clean Label Initiatives
    • Candy Adjacencies
    • Opportunities
      • Indulgence Versus Health
      • Cross-Fertilization of Global Markets
      • Functional Benefits
      • Design Factors
    • Confectionery Sales Rise to $35.8 billion
      • Table Confectionery Sales in the U.S., 2011-2015 (in billions of dollars)
      • Table Confectionery Sales in the U.S., 2011-2015 (percent change over previous year)
    • A World of Candy
      • Table Share of U.S. Confectionery Sales by Channel, 2016 (percent)
    • IRI-tracked Confectionery Sales Show Pockets of Strength
      • Table IRI-Tracked Sales of Confectionery: Overall vs. Chocolate Candy, 2016 (in millions of dollars)
    • Looking Ahead
      • Table Projected Confectionery Sales in the U.S., 2016-2020 (in billions of dollars)
      • Table Projected Confectionery Sales in the U.S., 2016-2020 (percent change over previous year)
    • Dynamic Market Environment
    • Advertising
      • Major Brands Dominate in Marketing Spend
    • Snickers Satisfies
      • Marilyn Monroe
      • Thematic Packaging
    • M&M's Sets Bar for Entertainment
      • "Tainted Love"
      • "Celebrate with M"
    • Masterbrand Strategy at Hershey
      • "Hello Happy"
      • "Hello Happy: Diner"
      • "Hello Happy: Caramels"
      • "Hello from Home"
    • Reese's Umbrella Campaign
    • Multiple Brands in Trade Advertising
    • Digital Media
      • #all trees are beautiful
    • Balancing the Familiar and the Unknown
      • Disruptor Brands and Products
    • On the Radar
      • Trending Flavors
    • Hershey Expansion Strategy
      • Simple Ingredients
    • Mars Focuses On Taste Appeal
    • New Products Target Healthy Snacking
    • Premium Chocolate Drives Innovation
      • Accessible Luxury
      • Artisanal Producers Push Beyond Convention
    • Non-Chocolate Segment Poised for Takeoff
      • Cocktail Confections
    • Sugar-Free Candy
    • Low-Calorie/ Portion Control
      • Skinnygirl Targets Candy
      • Skinny Cow
    • Seasonal Candy
    • Novelty
    • Snacking On the Go
      • Big Chains Dot Landscape
    • Hershey Mines Big Data for Retail Insights
    • Challenges and Opportunities
    • Candy, Gum and Breath Freshener Consumption Trends
      • Table Usage of Chocolate and Other Candy, Gum, and Breath Mints/Strips, 2009-2016 (percent of U.S. adults)
      • Table Consumption and Purchase Habits for Chocolate, Non-Chocolate Candy and Gum, 2016 (percent of U.S. adults)
    • Brand Preference Trends
      • Table Chocolate Candy Brand Consumption Trends, 2008-2016 (percent of U.S. adults)
    • Where in the Store?
      • Table Parts of the Store Where Candy and Gum Are Purchased, 2016 (percent of adult purchasers)
      • Wrigley, Mars Explore "Transaction Zones"
    • Frequency of Candy Consumption
      • Table Frequency of Chocolate and Non-Chocolate Candy Consumption, 2016 (percent of adult consumers of candy)
    • Time of Day for Candy Consumption
      • Table Time of Day for Chocolate and Non-Chocolate Candy Consumption, 2016 (percent of adults consumers of candy)
    • Where Do You Eat Candy?
      • Table Where Chocolate and Non-Chocolate Candy Are Eaten, 2016 (percent of adult consumers)
    • Candy Consumer Demographics
      • Table Usage Index for Selected Chocolate and Non-Chocolate Candy Brands, 2016 (U.S. adults)
  • Chocolate Candy Category
    • Chocolate Sales Rise to $21.6 billion
      • Table Chocolate Sales in the U.S., 2011-2015 (in billions of dollars and percent)
    • Pervasiveness of Chocolate Candy
      • Table Share of U.S. Sales of Chocolate Candy by Channel, 2016 (percent)
    • IRI-tracked Chocolate Dollar Sales Up, Volume Down
      • Table IRI-Tracked Sales of Chocolate Candy: Overall and by Segment, 2016 (in millions)
    • Defining Premium
      • Table Premium Chocolate Candy Segments by Price ($/ounce & $/pound)
    • Premium Chocolate Powers Growth
      • Table IRI-Tracked Sales of Chocolate Candy: By Premium Segment, 2016 (in millions)
    • Looking Ahead
      • Table Projected Chocolate Candy Sales in the U.S., 2016-2020 (in billions of dollars)
    • Dynamic Market Environment
    • Market Share Concentrated
      • Table Top Marketers of Chocolate Candy at Food, Drug and Mass Merchandisers, 2015 (in millions)
    • Hershey and Mars Rule the <3.5-oz Segment
      • Table Top Marketers of Chocolate Candy: Box/Bag/Bars <3.5-oz, 2015 (in millions)
      • Table Biggest Chocolate Market Share Gainers: Box/Bag/Bars <3.5-oz, 2015 (in millions)
      • Three Double Digit Players in the >3.5-oz Segment
        • Table Top Marketers of Chocolate Candy: Box/Bag/Bars >3.5-oz, 2015 (in millions)
        • Table Biggest Chocolate Market Share Gainers: Box/Bag/Bars >3.5-oz, 2015 (in millions)
      • Three's a Company for Snack Size
        • Table Top Marketers of Chocolate Candy: Snack Size, 2015 (in millions)
        • Table Biggest Chocolate Market Share Gainers: Snack Size, 2015 (in millions)
    • The Gift Box Duopoly in Mass Channels
      • Table Top Marketers of Chocolate Candy: Gift Boxes, 2015 (in millions)
      • Table Biggest Chocolate Market Share Gainers: Gift Boxes, 2015 (in millions)
    • Christmas Season Most Generous to Three Main Players
      • Table Top Marketers of Chocolate Candy: Christmas, 2015 (in millions)
      • Table Biggest Chocolate Market Share Gainers: Christmas, 2015 (in millions)
      • Easter Sales Down
        • Table Top Marketers of Chocolate Candy: Easter, 2015 (in millions)
        • Table Biggest Chocolate Market Share Gainers: Easter, 2015 (in millions)
    • Seasonal Halloween Chocolate a Favorite Haunt for Marketers
      • Table Top Marketers of Chocolate Candy: Halloween, 2015 (in millions)
      • Table Biggest Chocolate Market Share Gainers: Halloween, 2015 (in millions)
    • Lindt Charges Ahead for Valentine's Day
      • Table Top Marketers of Chocolate Candy: Valentine's Day, 2015 (in millions)
      • Table Biggest Chocolate Market Share Gainers: Valentine's Day, 2015 (in millions)
    • Sugar-Free Ruled by Lindt & Sprüngli
      • Table Top Marketers of Chocolate Candy: Sugar Free, 2015 (in millions)
    • Two Small Categories Also Tracked by IRI
    • Private Label Chocolate Market Feels the Pain
      • Table Private Label Chocolate Candy, 2015 (in millions)
    • Dove Chocolate
    • M&M's and the X-Men
    • Goodnessknows Launch
    • Brookside Talks
    • Milky Way Redux
    • Right Twix vs. Left Twix
    • Take 5
    • Lindt Stays the Course
      • The Golden Globe Awards
    • Digital Rom-Coms for Hello
    • Ghirardelli Stresses Pleasure
      • Savor the Dark Book Club
    • Approachable Luxury at Godiva
      • Lady Godiva Program
    • Cause Marketing
      • Intense Chocolate
      • Clean Label
      • Origins
      • Healthy Ingredients
      • Trending Flavors
      • Flavor Explorations
      • Reminiscence
      • Decadence
    • Hershey Expansion Strategy
      • Simple Ingredients
      • Mash-ups
      • Adjacencies
    • Premium Chocolate at Hershey
      • Cadbury Premium Pouches
      • Scharffen Berger
      • Dagoba
    • Active Launch Pad at Mars
      • M&M's
      • Snickers
      • Twix
      • Milky Way
      • 3 Musketeers
      • Dove
    • Major Brands Target Healthy Snacking Platform
    • Snacking Chocolate
      • Fruit & Chocolate
      • Goodnessknows
      • BarkThins
      • Roca Thins
    • Nestlé Eyes Premium
    • Premium Chocolate Drives Innovation
      • Accessible Luxury
    • Lindt
      • Lindt Hello Line
    • Ghirardelli
    • Godiva
    • Ferrero
    • Classic Candies
      • DeMet's
    • Artisanal and Craft Producers Spark Creativity
      • Vosges
      • TCHO
      • Lake Champlain
      • Amano
      • Fruition
      • Mast
      • Justin's
      • Good Day Chocolate
    • Evolution in Boxed Chocolate
    • New Products in Seasonal
      • Spring: Valentine's Day, Easter
      • Autumn: Halloween
      • Winter: Holiday/ Christmas
    • Retailer Exclusives
    • Specialty Retailers
    • Chocolate Retailers
      • Branded Retail
      • Godiva Boutiques
      • Lindt Expanding Retail Footprint
      • Ghirardelli Showcases Indulgence
      • Chocolate Specialists
      • Big Chains Dot Landscape
      • Experiential Chocolate
    • The Chocolate Consumer
      • Despite Volume Drops, More Households Eat Chocolate and Other Candy
        • Table Candy Usage, 2009-2016 (number in adults in thousands and percent of total)
      • Gender Differences in Chocolate Candy Usage
        • Table Chocolate Candy Usage by Gender, 2014 and 2016 (percent of U.S. adults)
      • Gender Differences in Frequency of Consumption
        • Table Frequency of Chocolate Candy Consumption Overall and by Gender: 2014 vs. 2016 (percent of adult consumers of chocolate candy)
      • Time of Day for Chocolate Consumption
        • Table Time of Day for Chocolate Consumption Overall and by Gender, 2014 and 2016 (percent of adults consumers of chocolate candy)
      • Where in the Store?
        • Table Parts of the Store Where Chocolate Candy Is Purchased, 2012-2016 (percent of adult purchasers of chocolate candy)
        • Table Parts of the Store Where Chocolate Candy Is Purchased: By Gender, 2016 (percent of adult purchasers of chocolate candy)
      • Where Do You Eat Chocolate?
        • Table Where Chocolate Is Eaten: Overall and by Gender, 2014 and 2016 (percent of adult consumers of chocolate candy)
      • Type Preferences
        • Table Types of Chocolate Candy Bought in Last Year, 2014 vs. 2016 (percent of adult purchasers of chocolate candy)
      • Brand Preference Trends
        • Table Chocolate Candy Brand Consumption Trends, 2008-2016 (percent of U.S. adults)
        • Table Have you purchased any of the following brands of chocolate candy in the last 12 months?, 2016 (percent of chocolate candy purchasers)
      • Chocolate Consumer Demographics
        • Table Demographic Indexes for Chocolate Candy Consumers by Selected Brands, 2016 (index among U.S. adults )