Bird Products: U.S. Pet Market Trends and Opportunities

Published: November 20, 2017 - 41 Pages

Table of Contents

  • Executive Summary
    • Market Overview
      • Table U.S. Retail Sales of Bird Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
      • Food and Treat Sales Capture Three-Quarters of Market
        • Table Bird Product Sales by Segment, 2015-2016 (million $ & percent)
      • Pet Specialty Chains Lead in Channel Sales, but Mass Merchandisers Most Popular
      • Pet Specialty Leaders
      • Top Marketers in Mass Markets
      • Top Trends
      • Ownership Trends
        • Table Bird Ownership Trends, 2013-2017 (000 households & percent)
      • Opportunity: Online Increasingly Important for Bird Product Sales
      • Opportunity: Supplements and Health Products
      • Opportunity: Hispanic Families Key Bird Owners
  • Bird Products
    • Chapter Highlights
    • The Market
      • Table U.S. Retail Sales of Bird Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
      • Food and Treat Sales Capture Three-Quarters of Market
        • Table Bird Product Sales by Segment, 2015-2016 (million $ & percent)
      • Pet Specialty Chains Lead Channel Sales but Mass Merchandisers Most Popular
      • Opportunity: Online Increasingly Important for Bird Product Sales
    • The Marketers
      • Pet Specialty Leaders
      • Top Marketers in Mass Markets
    • The Products
      • New Foods and Treats
      • Toys
      • Opportunity: Supplements and Health Products
      • Cages and Cage Accessories
    • The Consumer
      • Ownership Trends
        • Table Bird Ownership Trends, 2013-2017 (000 households & percent)
      • Opportunity: Hispanic Families Key Bird Owners
        • Table Key Demographics of Bird Ownership, 2017 (000 households, percent, &index)
      • Multiple Birds
        • Table Ownership of Multiple Birds, 2017 (000 households & percent)
      • One-Quarter of Bird Owners Only Have Birds as Pets
      • Bird Ownership by Region

Abstract

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Bird Products: U.S. Pet Market Trends and Opportunities


Bird Products: U.S. Pet Market Trends and Opportunities features in-depth analysis of the sale of products and foods designed for pet birds through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends. The report covers sales of food, cages, cage accessories, and more. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology


The information in Bird Products: U.S. Pet Market Trends and Opportunities was obtained from primary syndicated retail sales-tracking data, consumer survey data compiled by Packaged Facts’ own National Pet Owners Survey, and from Simmons’ Profile Report. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet product research database and report collection.

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