Bird Products: U.S. Pet Market Trends and Opportunities
Published: November 20, 2017
- 41 Pages
Table of Contents
- Executive Summary
- Market Overview
- Table U.S. Retail Sales of Bird Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
- Food and Treat Sales Capture Three-Quarters of Market
- Table Bird Product Sales by Segment, 2015-2016 (million $ & percent)
- Pet Specialty Chains Lead in Channel Sales, but Mass Merchandisers Most Popular
- Pet Specialty Leaders
- Top Marketers in Mass Markets
- Top Trends
- Ownership Trends
- Table Bird Ownership Trends, 2013-2017 (000 households & percent)
- Opportunity: Online Increasingly Important for Bird Product Sales
- Opportunity: Supplements and Health Products
- Opportunity: Hispanic Families Key Bird Owners
- Market Overview
- Bird Products
- Chapter Highlights
- The Market
- Table U.S. Retail Sales of Bird Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
- Food and Treat Sales Capture Three-Quarters of Market
- Table Bird Product Sales by Segment, 2015-2016 (million $ & percent)
- Pet Specialty Chains Lead Channel Sales but Mass Merchandisers Most Popular
- Opportunity: Online Increasingly Important for Bird Product Sales
- The Marketers
- Pet Specialty Leaders
- Top Marketers in Mass Markets
- The Products
- New Foods and Treats
- Toys
- Opportunity: Supplements and Health Products
- Cages and Cage Accessories
- The Consumer
- Ownership Trends
- Table Bird Ownership Trends, 2013-2017 (000 households & percent)
- Opportunity: Hispanic Families Key Bird Owners
- Table Key Demographics of Bird Ownership, 2017 (000 households, percent, &index)
- Multiple Birds
- Table Ownership of Multiple Birds, 2017 (000 households & percent)
- One-Quarter of Bird Owners Only Have Birds as Pets
- Bird Ownership by Region
- Ownership Trends
Abstract
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Bird Products: U.S. Pet Market Trends and Opportunities
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