White Paper: Terminology Tempest in the Dairy Case

Published: July 31, 2017 - 9 Pages

Table of Contents


Innovation and disruption – it’s creating dramatic change throughout the entire food industry, but perhaps most notably in the case of the dairy market, where traditional dairy products are battling plant-based dairy alternative options for shelf space and consumer dollars.

David Sprinkle, publisher at Packaged Facts, has written this latest opinion piece on the current “terminology tempest”: a discourse on dairy alternative marketers’ use of dairy terms such as “milk” or “butter.” Providing context for the current regulatory skirmishes in Europe and the U.S., this white paper reviews:

  • the June 2017 European Union ruling against soyfoods marketed in dairy terms
  • the historical context in the West for milk adulteration and soymilk as a hard-times imitation
  • the web of nutritional pros and cons for dairy vs. plant products (and whether nutritional facts are really at the heart of the matter)  
  • the consumer marketplace context for the success of current-generation refrigerated plant milks
  • current data on the relative nutritional consciousness of dairy alternative beverage vs. dairy milk consumers
  • the opportunity for dairy case growth based on meaningful and wider-ranging premium product differentiation

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