Affluent Market Reports
Affluent U.S. households, defined as those with an income of at least $100,000, number over 33 million and account for over $2 trillion annually in spending on products and services. Because of the effects of the two-tier structure that became entrenched in the American economy over recent years, affluent consumers are responsible for an outsized share of aggregate consumer spending. Realizing that affluent consumers continue to grow in importance, their priorities will skew overall consumer spending in certain directions. The reports in this collection offer insights into luxury consumer trends, opportunities, projects, and sales and marketing strategies.