Refrigerated Coffee Creamers: U.S. Market Trends
After several years of little growth, the refrigerated coffee creamers market is on an upswing, thanks in no small part to newer-generation products that meet the “clean label” criteria for ingredients: fewer, simpler, and pronounceable. Some of these products also offer other features and claims associated with clean labels, such as organic, allergen-free, non-GMO, and vegan. Recent year-to-year sales increases for existing products are
This development isn’t merely on-trend; clean labels deliver precisely what today’s consumers seek in coffee creamers. According to Packaged Facts’ proprietary consumer survey conducted for this report, consumers look for products that are “real” and “natural” when choosing among creamer options. Similarly, coffee drinkers who don’t use
Another key finding of this report is that Millennials are both avid consumers and judicious shoppers when it comes to coffee creamers. They are significantly more likely than average to use
One challenge to market growth for refrigerated coffee creamers is competition for share of
Packaged Facts’ report Refrigerated Coffee Creamers: U.S. Market Trends focuses on the dynamic market for refrigerated coffee creamers, particularly with respect to the impact of
Scope and Methodology
Market trends and market size estimates within Refrigerated Coffee Creamers: U.S. Market Trends are based on both public and syndicated data sources. Sales, market size, and consumer data sources
- IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
- U.S. government reports from the Bureau of Economic Analysis and the Census Bureau;
- Published company reports and news releases.
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