MarketLooks: The U. S. Market for Natural Personal Care Products

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Published Aug 1, 2003 | 30 Pages | Pub ID: ML911205

MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Natural Personal Care Products: Beauty and Grooming for a New Age
Published: August 2003

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The following is the abstract from the full report:
The boom in natural grooming products is a phenomenon that mainstream HBC marketers must heed: Natural/organic skincare, haircare and cosmetics items are breaking the $3.9 billion mark at retail in 2003, and shall rocket to $5.8 billion by 2008, according to The U.S. Market for Natural Personal Care Products, a new Packaged Facts report. Thus far, most of the dollars are transacted in a still burgeoning natural foods/HBC channel - but natural grooming departments are poised to spread like wildfire in America’s supermarkets, chain drugstores, and mass merchandisers. Credit a holistic approach to wellness, self-doctoring, improved availability of ingredients, and billion-dollar natural food/HBC chains such as Whole Foods and Wild Oats, as key drivers. Featuring the Packaged Facts emphasis on in-depth analysis, both mainstream and “natural industry” execs will be enlightened by the report’s historical and projected sales patterns, in-depth analyses of societal factors and marketing trends, and competitive profiles of such players as Johnson & Johnson, Levlad, Burt’s Bees, Tom’s of Maine, Aubrey Organics, Estee Lauder, and others. Also, the natural personal care consumer is profiled.

  1. The Overview
  2. Three Product Categories
  3. Market Size
  4. Market Composition
  5. Factors in Growth
  6. Market Forecast
  7. Marketer Shares
  8. Company Profile

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