Meal Kit Delivery Services in the U.S.
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Meal Kit Delivery Services in the U.S.
Visit our 'Meal Kit Delivery Services' curated page for all-in-one coverage industry coverage.Are meal kit delivery services the future of the U.S. food industry, destined to replace both at-home food preparation from store-bought ingredients and the seemingly indelible experience of food store shopping itself, while also cutting into the restaurant business? Some meal kit industry participants say so, and while perhaps not quite so starry as this, the future does appear bright. Culinary convenience is a quality many Americans search for when it comes to meal preparation. Bridging the space between home-cooked meals and takeout, meal kit delivery services have exploded into a $1.5 billion market in just the past few years and appear on track to at least double that number in the next few years. Based on the volume of meal kit delivery service orders nationwide, the food delivery industry will grow to a multi-billion dollar market over the next five years. Packaged Facts'report, Meal Kit Delivery Services in the U.S., explores the maturing meal kit delivery industry, analyzing in expert detail the emerging trends arising in this young and exciting market.
Meal Kit Delivery a $1.5 Billion Market and Growing
Why Meal Kit Delivery?
Attractions of Meal Kit Delivery Services:
- Saves time and stress of shopping and meal planning
- No food wasted
- Teaches cooking skills
- Promotes discovery & introduces variety
- Makes exotic food ingredients available everywhere
- Allows consumers to make homemade gourmet meals
Meal Kit Delivery's Future Projection:
Meal kit delivery services have the potential to experience healthy growth, as seen by industry leaders HelloFresh and Blue Apon considering and following initial public offerings. New players who are yet to emerge on the market may find ripe opportunities for niches in which to test their mettle. And consolidation of smaller marketers as some go out of business, while others are absorbed by mergers and acquisitions, is likely. Others still fear that meal kit delivery services will prove highly disruptive to food retailing and foodservice. Packaged Facts predicts that a major retailer or food producer may decide to scoop up a meal kit delivery service in order to gain their own quick entry into this maturing market.
Scope and MethodologyPackaged Facts’ first-edition report, Meal Kit Delivery Services in the U.S., opens with an overview chapter presenting a thorough introduction to the new and exciting business of meal kit delivery services, exploring its history, the changing eating trends that are making it viable, how exactly meal kit delivery services are made to succeed in a feasible business model, and attractions and criticisms levied against the burgeoning meal kit services market. The next chapter, "The Consumer", concentrates primarily on analyzing data from a proprietary Packaged Facts National Consumer Survey conducted in February 2015 that delves into the scope and demographics of users of meal kit delivery services. The report's next chapter, “The Marketers”, profiles more than two dozen meal kit services market competitors and their strategies, including: Ahold USA, Blue Apron, Chef’d, Cooking Simplified, Din, Foodstirs, FreshDirect, Gobble, Green Blender, Green Chef, Handpick, HelloFresh, Home Chef, Hungryroot, Just Add Cooking, Markey Spoon, Munchery, Pantry, PeachDish, Plated, The Purple Carrot, Saffron Fix, Sun Basket, Terra’s Kitchen, and Tyson Foods. The report's closing chapter, "Trends & Opportunities", springboards off the past and current state of the meal kit delivery services industry to explore the future of this market.
In addition to the Packaged Facts consumer survey, primary research for Meal Kit Delivery Services in the U.S. includes telephone and email interviews with executives at meal kit delivery services, with secondary research encompassing more than 300 articles in consumer and industry publications, websites, and blogs, as well as other reports by Packaged Facts, along with websites and literature from individual meal kit marketers.