MarketLooks: The U.S. Kids Market

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Published Jan 1, 2000 | 20 Pages | Pub ID: ML0907

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MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports.

Compiled From: "The Kids Market"
Abstract from full report:

This thoroughly updated report analyzes the $166-billion U.S. market for kids products, which is being transformed by sweeping changes in kids' preferences, strong undercurrents of e-commerce and advanced marketing techniques. The report offers a detailed discussion of kid demographics, market size, growth and composition, kid's behavior as consumers, retail trends and the new fundamentals of marketing to kids. Market projections through 2004 are included. Purchasers can expect a thorough discussion of specific kid-targeted marketing strategies and campaigns that have succeeded in the following product segments: food and beverages, play items, video, apparel, and health and beauty care. Kid-oriented media is comprehensively analyzed, with a special new emphasis on electronic media.

Note: The proprietary information in MarketLooks may not be redistributed or re-sold without prior written consent from

  1. Market Size
  2. Product Definition
  3. Product Trends
  4. Market Share
  5. Market Forecast
  6. Distribution
  7. The Consumer
  8. Industry Trends
  9. Company Profiles

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