Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 2nd Edition

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This report merges two previous reports, The Home Organization Market in the U.S. and Garage and Shed Storage Trends in the U.S., to provide a comprehensive analysis of storage and organization products purchased by consumers for home use. It examines how this previously high growth $7.4 billion market has slowed down due to the housing collapse and enduring financial problems, but has performed relatively well due to several factors. Americans still have a lot of “stuff” that needs organizing, they are remodeling in greater numbers as they stay in their homes, many are downsizing, and younger people are forming new households. We analyze how these and other factors are impacting sales of various product segments and categories. The study also details prospects for future growth and strategies marketers will need to stand out against increased competition.

The report contains data on the U.S. market for all home organization products including historical (2006-2010) and forecast (2010-2015) sales data. It breaks down sales by key product segments such as general purpose home organization, closets, garage, and storage sheds. It also analyzes sales by product category. In addition to sales updates, the report updates factors and trends impacting growth, the impact of dynamic raw material prices, market and products trends, distribution and retail trends, and consumer usage information. The report also updates profiles of key marketers including Rubbermaid, Sterilite, Iris USA, California Closets, Emerson Electric (Closet Maid,) Elfa International (owned by the Container Store), Home Products International, Whirlpool, Schulte, GarageTek, Arrow Group Industries, and Tuff Shed.

New in the report, besides consolidation of product segment sales, are new product trends, key products launched from 2009 to 2011, new marketing initiatives and trends, and consumer lifestyle trends. Also included are profiles of new marketers and ones not covered in the previous reports, such as Martha Stewart Living, Masco Retail Cabinet Group, Albern Enterprises (Bin Warehouse), Honey-Can-Do International, Way Basics, Neatfreak Group, and Shelf Genie.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research included consultation with industry participants as well as on-site examination of retailers. Secondary research entailed data-gathering from myriad business sources, including trade publications and newsletters; articles in consumer business newspapers and magazines; government data; information from industry and non-governmental associations, annual reports, 10Ks, and other financial releases from public companies; and other reports by Packaged Facts. Information on new product introductions was derived primarily from reports in the trade press and online. Analysis of consumer attitudes and demographics primarily derives from Experian Simmons national consumer survey data.

How You Will Benefit from this Report

If you are in the home organization market or looking to enter, or if you’re a supplier, retailer, or analyst this report is invaluable as it provides a comprehensive package of information and insight about market, product, consumer, and retail trends. You will gain a thorough understanding of the current market for home organization products, as well as market projections and trends through 2015.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans.
• Research and development professionals stay on top of competitor initiatives and explore demand for home organization products.
• Advertising agencies to develop messages and images that compel consumers to purchase home organization products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.