Gluten-Free Foods and Beverages in the U.S., 4th Edition

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Published Oct 17, 2012 | 168 Pages | Pub ID: LA4880536

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The market for gluten-free foods and beverages has continued to grow even faster than anticipated, reaching $4.2 billion in 2012, for a compound annual growth rate of  28% over the 2008-2012 period.  Within this diverse market, snack/granola bars are the leading category, at 15% of mass-market sales. 

An August 2012 consumer survey by Packaged Facts shows that 18% of adults are buying or consuming foods products tagged as gluten-free, up from 15% in October 2010.  Moreover, the share of gluten-free consumers who are buying more of these foods has skyrocketed, and the share of total shoppers who are buying more gluten-free foods has doubled.  The conviction that gluten-free products are generally healthier is the top motivation for consumers of these products.

Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the general public; the availability of more products, and better ones, across a range of product categories; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market.

While growth rates will moderate over the next five years in the wake of market expansion, Packaged Facts projects that U.S. sales of gluten-free foods and beverages will exceed $6.6 billion by 2017.

Report Methodology

The analysis in Gluten-free Foods and Beverages in the U.S., 4th Edition is based on primary and secondary research. Primary research entailed in-depth, on-site examinations of retail outlets, including Whole Foods Market, Trader Joe’s, and grocery store chains; as well as interviews with marketers, retailers, food industry trade associations, celiac advocacy groups, and federal agencies. Our analysis of shopping trends and consumer preferences is derived from Packaged Facts’ proprietary consumer survey, which is based on a national online poll conducted in August 2012.  Secondary research entailed data gathering from relevant sources, including trade and consumer publications, company literature and annual reports, and government sources.

What You’ll Get in This Report

In Gluten-free Foods and Beverages in the U.S., 4th Edition, Packaged Facts not only analyzes the U.S. market in detail, but also provides valuable insights and recommendations regarding emerging consumer trends, the products gluten- and allergy-sensitive consumers seek, and how companies can participate in this market on a global scale. No other market research report provides both the comprehensive analysis and extensive data that Gluten-free Foods and Beverages in the U.S., 4th Edition, offers. Easy-to-read and practical charts, tables, graphs, and illustrations make this report very user-friendly.

This report will help:
  • Marketing managers identify market opportunities and develop targeted promotion plans for gluten-free foods and beverages.
  • Research and development professionals stay on top of competitor initiatives and explore demand for gluten-free foods and beverages.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy gluten-free foods and beverages.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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        •   U.S. Retail Sales of Gluten-Free Foods and Beverages, 2008-2012 (in millions of dollars)
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        •   Projected U.S. Retail Sales of Gluten-Free Foods and Beverages, 2012-2017 (in billions of dollars)

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        •   Leading Specialty/Health/Natural Food Marketers of Gluten-Free Foods in the U.S. Mass Market: By Product Segment, 2010 vs. 2012 (percent)
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        •   Gluten-Free Food Products: Top Consumer Retail Channel Preferences, August 2012 (percent)
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        •   U.S. Gluten-Free Product Introductions by Top Categories, 2011-2012 (Percent Share of Product Announcements)
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      •   Cereal Species and Storage Proteins Avoided on Gluten-Free Diets
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      •   U.S. Retail Sales of Gluten-Free Foods and Beverages, 2008-2012 (in millions of dollars)

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      •   U.S. Sales of Gluten-Free Foods and Beverages: Mass-Market Shares by Product Category, 2012 (percent)
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      •   Gluten-Free Food Products: Usage Rates, 2010 vs. 2012 (percent)
      •   Gluten-Free Food Consumers: Changing Usage Rates, 2010 vs. 2012 (percent agreeing)
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      •   Changes in Food Price Indexes, 2010-2013
      •   Gluten-Free Food Products: Overall Consumers' Perceptions and Opinions, 2010 vs. 2012 (percent agreeing)
      •   Cost of Selected Gluten-Free vs. Conventional Food Products by Category, 2012 (price per ounce)
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      •   Projected U.S. Retail Sales of Gluten-Free Foods and Beverages, 2012-2017 (in billions of dollars)

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      •   Leading U.S. Specialty/Health/Natural Food Marketers of Gluten-Free Foods: By Mass-Market Product Segment, 2010 vs. 2012 (percent)
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      •   Share of U.S. Sales of Gluten-Free Foods and Beverages by Retail Channel, 2008, 2010, and 2012 (percent)
      •   Gluten-Free Food Products: Consumer Retail Channel Preferences, 2010 vs. 2012 (percent)
      •   Consumer Retail Channel Preferences: Gluten-Free Shoppers vs. All Shoppers, 2012 (percent)

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      •   Gluten-Free Food Products: Types Purchased in the Past Three Months, 2010 vs. 2012 (percent)

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      •   Gluten-Free Food Consumers: Opinions and Shopping Behaviors, 2010 vs. 2012 (percent agreeing)
      •   Gluten-Free Food Consumers: Satisfaction With Product Selection and Availability, 2010 vs. 2012 (percent)
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      •   Selected Rankings From National Restaurant Association's "Chef Survey: What's Hot in 2010" (share)
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        •   Gluten-Free Product Introductions by Region, 2011-2012 (Percent Share of World Total)

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        •   U.S. Gluten-Free Product Introductions by Category, 2011-2012 (Percent Share of Product Announcements)
        •   U.S. Gluten-Free Product Introductions by Category, 2011-2012 (Percent Share of Individual Products)
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        •   Leaders in Gluten-Free Product Introductions by Selected Categories and Type of Marketer, 2011-2012 (Number of Individual Products)

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        •   Dedicated Marketers' Gluten-Free Product Introductions by Category, 2011-2012 (Percent Share of Product Announcements)
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        •   Committed Marketers' Gluten-Free Product Introductions by Category, 2011-2012 (Percent Share of Product Announcements)
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        •   Accommodating Marketers' Gluten-Free Product Introductions by Category, 2011-2012 (Percent Share of Product Announcements)
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        •   Selected New Gluten-Free Products: Flavor Innovations

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        •   Selected New Gluten-Free Products: Ancient Grains
        •   Nutritional Value of Amaranth vs. Other Grains (Value per 100 Grams)

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      •   Gluten-Free Food Consumers: Opinions and Shopping Behaviors, 2010 vs. 2012 (percent agreeing)

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      •   Gluten-Free Food Products: Motivations for Purchase/Use: Male vs. Female, August 2012 (percent agreeing)
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      •   Gluten-Free Food Products: Types Purchased in the Past Three Months, Male vs. Female, August 2012 (percent)
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      •   Five Steps From Diagnosis to Determination

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        •   Selected Demographic Indicators for Purchase of Targeted Health/Wellness Foods, by Health Concern, 2011 (percent of users and index of U.S. grocery shoppers)

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        •   Selected Demographic Indicators for Use of Targeted Health and Wellness Foods, by Type of Grocery Product, 2011 (percent of U.S. grocery shoppers)

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        •   Psychographics Regarding Health and Wellness Goals, by Health Concern, 2011 (percent and index of U.S. grocery shoppers)
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