Marketlooks: The U.S. Market for Frozen and Refrigerated Hand-Held Foods and Snacks

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Published Sep 5, 2002 | 29 Pages | Pub ID: ML805396

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Title: The U.S. Market for Frozen and Refrigerated Hand-Held Foods and Snacks
Published: August 2002

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The following is the abstract from the full report:
Hand-held foods and snacks are booming as the U.S. penchant for eating on-the-run continues. Packaged Facts analyzes the fast-growing $2 billion market for frozen and refrigerated hand-held foods and appetizers/snacks in a thoroughly researched update. This report pulls together data and trends affecting this market, including historical sales figures and sales projections through 2006, detailed information about consumer demographics, marketing trends, and competitive profiles of over a dozen key marketers.

  1. Overview
  2. The Products
  3. The Market
  4. Market Composition
  5. Projected Market Growth
  6. Marketer Shares
  7. The Competitive Situation
  8. Marketing and New Product Trends
  9. Retailer Shares
  10. The Consumer
  11. Chef America, Inc.
  12. H.J. Heinz Co.
  13. General Mills, Inc./The Pillsbury Co.

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