Durable Dog and Cat Petcare Products, 3rd Edition

 
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Published Oct 14, 2020 | 255 Pages | Pub ID: LA16110876

Durable Dog and Cat Pet Care Products in the U.S., 3rd Edition

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The coronavirus pandemic has impacted almost every facet of American life, and the durable pet products market has more than risen to the challenge, providing pet owners with the products they need to make pet ownership in the age of COVID-19 easier and more enjoyable for both pet and owner. All of the durable pet product categories experienced a significant sales bump during the initial stages of the pandemic, as pet owners rushed to purchase products such as gates and crates to keep pets contained while they worked from home, collars and leashes for the walks they now had the time to take, and toys to help keep pets entertained. On top of this, dog and cat ownership levels have increased, spurred by stay-at-home orders driving Americans to obtain new pets for companionship or to help keep children occupied, resulting in a boom in sales of durables new pets require including bowls, litter boxes, collars, beds, and toys. As a result, Packaged Facts expects the pet durables market to see a nearly 10% increase in 2020 bringing sales to $5.7 billion. The market is forecast to maintain strong but moderating annual sales gains through 2024, resulting in a compound annual growth rate of 4.4%.

Key trends explored include trends in new pet ownership, the pandemic-accelerated shift to e-commerce, the focus on health and wellness, opportunities for private-label products, and the growing interest in connected or “smart” pet products.

Focusing on product innovation and consumer preferences, Durable Dog and Cat Petcare Products in the U.S., 3rd Edition, breaks out this market into seven categories:
  • Toys: fetch toys, plush toys, non-edible chew toys, rope/pull toys, treat-dispensing toys, ”smart” toys, cat scratchers, and cat furniture/“kitty condos”
  • Collars, leashes, and harnesses: basic/decorative collars, chain/choke collars, muzzle/head collars, training collars, e-collars, and activity trackers (medicated collars are excluded); basic harnesses, no-pull harnesses, and special needs/handicapped harnesses; basic leashes, retractable leashes, hands-free leashes, double leashes, and training leashes; tie-outs/stakes/cables
  • Beds: pillow/cushion beds, nest/cuddle beds, donut/bolster beds, orthopedic beds, heated/cooling pads, kennel pads, raised cots, covered/cave beds, rugs, and mats
  • Carriers, crates, and housing: carriers, crates, pens/kennels, dog houses, travel/car accessories, strollers, and bicycle trailers, as well as other containment products including pet gates, doors, and fencing systems
  • Bowls, feeders, waterers: bowls/diners/dishes, elevated bowls, slow feeders, gravity feeders/waterers, electronic feeders/waterers, travel feeders/waterers, feeding accessories, food storage
  • Apparel/fashion accessories: outdoor clothing, decorative clothing, costumes
  • Litter boxes and accessories: basic litter boxes, covered/enclosed litter boxes, automated litter boxes (including rake, rotating, self-flushing), decorative litter boxes; litter scoops; litter mats; waste disposal systems (excludes non-durable litter accessories such as waste bags and disposable litter boxes, litter mats, litter box liners, and litter additives)
The completely revised Durable Dog and Cat Petcare Products in the U.S., 3rd Edition report quantifies the market as a whole as well as category by category, calculating annual sales and historical compound annual growth rates for 2015 through projected 2020 sales, and continued projected growth rates through 2024. Through custom surveying in Packaged Facts’ own Surveys of Pet Owners, the study highlights consumer purchase patterns and product preferences in each category. Including dozens of product illustrations, it focuses particularly on trends in marketing and new product development, while also identifying key players in the market overall and at the category level. Additional data sources include the American Pet Product Association (APPA) 2019-2020 National Pet Owner Survey.

CHAPTER 1: EXECUTIVE SUMMARY
SCOPE AND METHODOLOGY
Market Definition: Seven Product Categories
Report Methodology
MARKET OVERVIEW
Market Size and Composition
Pandemic-Driven “At-Home” Trend Spurs Substantial Boost
Largest Durables Category Is Toys at Over $1.8 Billion
Dogs Account for Lion’s Share of Durables Sales
Market Share by Retail Channel
Tech Products Reach $555 Million in Sales
Toys Purchased by Highest Percentage of Owners
Figure 1-1 Durable Pet Care Product Purchase Rates, Past Three Years, 2020 (percent of dog and cat owners)
Market Drivers
Pet Acquisitions, Work-from-Home Biggest Drivers of Durables Post-COVID
Pets in Public
Coronavirus Impact on Shopping Behavior
Pet Owners Use Internet Beyond Product Purchasing
Focus on Felines
Natural/Eco-Friendly Products Gaining Momentum in Durables Market
Competitive Trends
Wide Range of Companies Compete in Durables Market
Acquisitions and Expansion Activity Dampened by COVID-19
Pet Food Marketers Participate in Durable Pet Products
Looking Ahead
Modest But Steady Gains in U.S. Retail Sales
TOYS
Market Overview
U.S. Retail Sales on Steady Upward Curve
Toy Marketers
Marketing and New Product Trends
Toys Category Receives Boost from Pandemic-Related “Play-at-Home” Time
COLLARS, LEASHES, AND HARNESSES
Market Overview
U.S. Retail Sales Chalk Up Steady Gains
Marketer Overview
Marketing and New Product Trends
Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
BEDS
Market Overview
U.S. Retail Sales Post Healthy Growth
Marketer Overview
Marketing and New Product Trends
Function and Fashion
CRATES, CARRIERS, AND HOUSING
Market Overview
U.S. Retail Sales Post Steady Growth
Marketer Overview
Marketing and New Product Trends
Pet Comfort, Portability Among the Top Appeals
BOWLS, FEEDERS, AND WATERERS
Market Overview
U.S. Retail Sales Post Steady Growth
Marketer Overview
Marketing and New Product Trends
Pet Owners Choose Stylish and Solution-Based Feeders
APPAREL AND FASHION ACCESSORIES
Market Overview
U.S. Retail Sales Edge Upward
Marketer Overview
Marketing and New Product Trends
Merging Function and Fashion
LITTER BOXES AND ACCESSORIES
Market Overview
U.S. Retail Sales on the Rise
Marketer Overview
Marketing and New Product Trends
Performance and Convenience Are the Watchwords
OPPORTUNITIES
Coronavirus Pandemic: Challenges—and Opportunities
Opportunity 1—New Pet Ownership
Opportunity 2—Pet Owners at Home
Opportunity 3—E-commerce
Opportunity 4—Total Wellness
Opportunity 5—Subscription-Based Products
Opportunity 6—Private Label
Opportunity 7—Resumption of Acquisitions
Opportunity 8—Pet Tech
Opportunity 9—Cats: The Underserved Minority
Opportunity 10—Products as Petcare Providers
CHAPTER 2: MARKET OVERVIEW
CHAPTER HIGHLIGHTS
SCOPE AND METHODOLOGY
Market Definition: Seven Product Categories
Report Methodology
MARKET SIZE AND COMPOSITION
Pandemic-Driven “At-Home” Trend Spurs Substantial Boost
Table 2-1 U.S. Retail Sales of Durable Pet Care Products, 2015-2020P (million dollars)
Largest Durables Category Is Toys at Over $1.8 Billion
Figure 2-1 Share of Durable Pet Care Product Retail Sales by Category, 2020P (percent and millions of dollars)
Table 2-2 Retail Sales of Durable Pet Care Products by Category, 2015, 2019, and 2020P (million dollars and percent)
Dogs Account for Lion’s Share of Durables Sales
Figure 2-2 Share of Durable Pet Care Product Retail Sales by Category: Dog vs. Cat, 2020P
Table 2-3 U.S. Retail Sales and Market Share of Durable Pet Care Products by Category, Dog vs. Cat, 2020P (million dollars and percent)
Table 2-4 Annual Household Spending on Durable Pet Care Products, Dog-Owning vs. Cat-Owning, 2020P (dollars)
Market Share by Retail Channel
Figure 2-3 Share of Durable Pet Care Product Retail Sales by Retail Channel, 2020
Tech Products Reach $555 Million in Sales in 2020
Table 2-5 Retail Sales of Pet Tech Products, 2019 vs. 2020P (million dollars and percent)
MARKET DRIVERS
Pet Durables Nearly One-Third of Non-Food Pet Supplies Market
Toys Purchased by Highest Percentage of Owners
Figure 2-4 Durable Pet Care Product Purchase Rates, Past Three Years, 2020 (percent of dog and cat owners)
Toys Have Highest Purchase Rate Among Recent Purchasers
Table 2-6 Purchase Rates of Durable Pet Care Products by Category, 2020 (percent of dog and cat owners)
Table 2-7 Purchase Rates of Durable Pet Care Products by Category, Past 12 Months, 2020 (percent of dog and cat owners)
The Coronavirus Crisis
Durable Pet Care Product Sales Boosted by Pet Acquisitions
Illustration 2-1 Petco Foundation Email Encouraging Pet Shelter Support During Coronavirus Pandemic
Figure 2-5 Types of Pets Acquired: Last 12 Months vs. Last 3 Months, 2020 (percent of pet owners)
Table 2-8 Overview of Pet Ownership by Type: Dogs vs. Cats, 2020P (percent of and number of U.S. households)
Figure 2-6 Pet Ownership Rates by Type, 2020P (percent of U.S. households and of pet-owning households)
Changes in Travel and Workplaces Encourage Durables Purchases
Figure 2-7 Coronavirus Impact on Travel, 2020 (percent of dog and cat owners)
Pets in Public
Illustration 2-2 Mars Pet Care’s Better Cities for Pets “7 Emerging Pet Trends”
FDA Encourages Pet Owners to Protect Their Pets
Illustration 2-3 FDA YouTube Video Still
Coronavirus Impact on Shopping Behavior
Omnimarket Era Is Here to Stay
Changes in General Shopping Patterns
Figure 2-8 Coronavirus Impact on General Shopping Behavior, 2020 (percent of dog and cat owners)
Figure 2-9 Restaurant and Grocery Services Tried for the First Time Due to Coronavirus, 2020 (percent of dog and cat owners)
Brick-and-Mortar Shopping Shifts
Table 2-9 Coronavirus-Related Changes in Pet Owner Shopping Frequency at Physical Retailers, April/May 2020 vs. Six Months Previous (percent of dog and cat owners)
Online Shopping Shifts
Table 2-10 Coronavirus-Related Changes in Pet Owner Shopping Frequency at Online Retailers, April/May 2020 vs. Six Months Previous (percent of dog and cat owners)
Subscription Boxes and Auto-Ship
The Financial Impact of the Coronavirus
Figure 2-10 Impact of Coronavirus on Spending, 2020 (percent of dog and cat owners)
Continued Economic Hardship Not Yet Straining Pet Ownership
Figure 2-11 Negative Impact of Coronavirus on Pet Ownership, 2020 (percent of dog and cat owners)
Figure 2-12 Anticipated Need of Financial Assistance as a Result of Coronavirus, 2020 (percent of dog and cat owners)
Figure 2-13 Significant Challenges Faced as a Pet Owner, 2020 (percent of dog and cat owners)
Non-Affluent Households Once Again Threatened by Price Pressures
Table 2-11 $70K+ Household Share of U.S. Pet Market Expenditures: By Classification, 2011-2018 (percent)
Pet Owners Use Internet Beyond Product Purchasing
Table 2-12 Use of Internet by Pet Product Type in Past 12 Months, 2020 (percent of dog and cat owners)
Focus on Felines
Figure 2-14 Percent of Cat Owners Agreeing: “Compared with what’s available for dogs, cats are sometimes treated as second-class citizens by
Illustration 2-4 Petco’s “Kitty 101” Promotional Email
Natural/Eco-Friendly Products Gaining Momentum in Durables Market
Pet Tech
Figure 2-15 Level of Agreement with the Statement, “Technology is allowing me to save time on pet care,” 2020 (percent of dog and cat owners)
Figure 2-16 Level of Agreement with the Statement, “Technology is allowing me to spend more quality time with my pet,” 2020 (percent of dog and cat owners)
Millennials and Pet Tech
Table 2-13 Agreement with the Statement, “I like buying high-tech/internet-connected products for my pets,” 2020 (percent of dog and cat owners)
Camera Monitors and Treat Dispensers
Illustration 2-5 PetBot Multifunction “Smartphone” and Treat Dispenser
COMPETITIVE TRENDS
Wide Range of Companies Compete in Durables Market
Walmart Most Popular Retailer for Non-Food Pet Supplies Purchases
Table 2-14 Retail Shopping Patterns for Pet Product Purchases, Non-Food Supplies vs. Foods vs. Medications, 2020 (percent of dog and cat owners)
Acquisitions and Expansion Activity Dampened by COVID-19
Petmate Acquires Pet Qwerks
Illustration 2-6 Pet Qwerks Babble Ball
Ethical Products Partners with Liz Bales
Pet Food Marketers Participate in Durable Pet Products
Nestlé Purina’s Pet Care Innovation Contest
Mars’ Companion Venture Fund and Leap Venture Studio and Academy
Illustration 2-7 Project Blu Collar and Leash
Hill’s Vetrax Collar Connects with Veterinarians and Pet Owners
Illustration 2-8 Hill’s Vetrax Vet-Connected Pet Monitoring Wearable
LOOKING AHEAD
Modest but Steady Gains in U.S. Retail Sales
Table 2-15 Projected Retail Sales of Durable Pet Care Products, 2020-2024 (million dollars)
Table 2-16 Projected Retail Sales of Durable Pet Care Products by Category, 2020 vs. 2024 (million dollars)
CHAPTER 3: TOYS
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales on Steady Upward Curve
Table 3-1 Retail Sales of Dog and Cat Toys, 2015, 2020P, and 2024P (million dollars and percent)
Shares by Retail Channel
Figure 3-1 Share of Pet Toy Sales by Channel, 2020P
Toy Marketers
Focus on Sustainability
MARKETING AND NEW PRODUCT TRENDS
Toys Category Receives Boost from Pandemic-Related “Play-at-Home” Time
Chew, Tug, and Catnip Toys Most Popular Choices
Table 3-2 Types of Dog and Cat Toys Purchased, 2018 (percent of dog and cat owners and number toys purchased, past 12 months)
Chew Toys
Illustration 3-1 Mammoth Extra Fresh and TireBiterII Chew
Illustration 3-2 Benebone Zaggler Chew Toys
Illustration 3-3 Caitec Hero Yoga Dogz Toys
Illustration 3-4 TropiClean Fresh Breath Fresh N’ Fun Chew Toy
Illustration 3-5 Bullibone SuperBrush Chew Toy
Illustration 3-6 Ethical Products Play Strong Scent-Sations
Tug Toys
Illustration 3-7 Ruffwear Pacific Loop Toy
Illustration 3-8 P.L.A.Y. ZoomieRex FantasTug
Illustration 3-9 BIG Tether Tug
Fetch Toys
Illustration 3-10 DOOG Fetchables
Illustration 3-11 Tall Tails Fetch Balls
Illustration 3-12 Petmate Chuckit! Fetch & Fold
Illustration 3-13 Hyper Pet K-9 Kannon and K-9 Kannon Mini
Illustration 3-14 Kurgo Skipping Stones
Plush Toys
Illustration 3-15 West Paw Rowdies with HardyTex
Illustration 3-16 Cycle Dog Zombie Wacky Tubeman
Illustration 3-17 P.L.A.Y. Barking Brunch Collection
Illustration 3-18 Kittybelles by Huxley & Kent Cat Toys
Puzzle/Stimulation Toys
Illustration 3-19 West Paw Rumbl Puzzle Toy
Illustration 3-20 Outward Hound Buggin Out Puzzle & Play
Tech Toys
Illustration 3-21 PlayDate Remote-Controlled Smart Ball
Illustration 3-22 PetSafe Play Away Timed Toy Box
Cat Toys
Illustration 3-23 Vee Enterprises Cat Wands
Illustration 3-24 Primetime Petz Hauspanther Toys
Illustration 3-25 Scratch Play Meow’s ScratchLadder
Illustration 3-26 PetRageous Designs Kool Fish Corrugated Scratcher
Illustration 3-27 Kitty Cardboard Meow York Box
CHAPTER 4: COLLARS, LEASHES, AND HARNESSES
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales Chalk Up Steady Gains
Table 4-1 Retail Sales of Collars, Leashes, and Harnesses, 2015, 2020P, and 2024P (million dollars and percent)
Shares by Retail Channel
Figure 4-1 Share of Collars, Leashes, and Harnesses Sales by Channel, 2020P
Marketer Overview
MARKETING AND NEW PRODUCT TRENDS
Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
Illustration 4-1 Kurgo Website Landing Page
Nylon, Cloth Collars Most Widely Owned Type
Table 4-2 Ownership of Collars by Type, 2018 (percent of dog and cat owners)
Regular Leashes Still Most Popular
Table 4-3 Ownership of Leashes by Type, 2018 (percent of dog and cat owners)
No-Pull/Training Products
Petco Removes “Shock” Collars from Training Offerings
Illustration 4-2 Petco Shock Collar Announcement
Training/No-Pull New Products
Illustration 4-3 2 Hounds Designs Freedom No-Pull Harness
Illustration 4-4 FearLess Pet Walk Star Training Collar
Illustration 4-5 EzyDog Crosscheck Harness
Illustration 4-6 EzyDog Road Runner Lite Leash
Illustration 4-7 Sporn Ultimate Control Harness
Outdoor Gear
Illustration 4-8 Headlight Harness
Illustration 4-9 Coastal Pet K9 Explorer Front-Connect Harness
Illustration 4-10 Kurgo Walk About Collars, Reins, and Lead
Illustration 4-11 Ruffwear Omnijore Joring System
Health and Wellness Products
Illustration 4-12 Walkin’ Pets vertebraVe Back Support System
Illustration 4-13 Walkabout Harnesses Airlift One Combination Harness
Illustration 4-14 Ikaria PetScent Aromatherapy Clip
Stylish/Decorative
Illustration 4-15 WAUDOG NASA Collar
Illustration 4-16 Trade Ad for OmniPet’s LUXE Leather Collar
Illustration 4-17 EzyDog Oxford Leather Collar and Leash
Illustration 4-18 Wildebeeste Turquoise Dog Collection
Eco-Friendly
Cat Collars, Leashes, and Harnesses
Illustration 4-19 Crazy K Farm Kitty Holster
Illustration 4-20 PetSafe In-Ground Cat Fence
Illustration 4-21 Made by Cleo Velvet Bow Ties and Collars
Illustration 4-22 Lupine Pet MicroBatch Cat Collar Designs
Pet Tracking, Monitoring, and More
Illustration 4-23 Fi Smart Collar
Illustration 4-24 AKC Link Plus Sport
CHAPTER 5: BEDS
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales Post Healthy Growth
Table 5-1 Retail Sales of Dog and Cat Beds, 2015, 2020P, and 2024P (million dollars and percent)
Shares by Retail Channel
Figure 5-1 Share of Pet Bed Sales by Channel, 2020P
Marketer Overview
Pet Beds Market Highly Consolidated
MARKETING AND NEW PRODUCT TRENDS
Function and Fashion
Covered/Cup Beds
Illustration 5-1 Dharma Dog Karma Cat Cave Bed
Illustration 5-2 Prevue Pet Products Pet Ottoman
Illustration 5-3 Armarkat Teepee Cat Bed
Illustration 5-4 P.L.A.Y. Snuggle Bed
Designer/Décor Beds
Illustration 5-5 Scruffs Velvet Bed Collection
Illustration 5-6 Baylee Nasco Luxury Lounge Bed
Illustration 5-7 MidWest Homes for Pets QuietTime Couture Pet Bed
Illustration 5-8 Club Nine Soho Pet Bed
Mats, Pillows, and Rugs
Illustration 5-9 West Paw Big Sky Nap Mat
Illustration 5-10 The Dog Pillow Company Willow the Husky
Illustration 5-11 Walking Palm Animal-Shape Pet Rugs
Functional Beds
Illustration 5-12 Sleep Science and Purple Pet Bed Websites
Illustration 5-13 P.L.A.Y. Scout & About Outdoor Tent and Chill Pad
Illustration 5-14 Big Barker Orthopedic Dog Bed
Illustration 5-15 Brindle Pet Products Orthopedic Dog Bed
Illustration 5-16 Ruffwear Highlands Dog Sleeping Bag
Illustration 5-17 Kurgo TaGo Travel Bed
Licensed Beds
Illustration 5-18 Petmate La-Z-Boy Tucker Sofa Pet Bed
Illustration 5-19 Tractor Supply Co. MuttNation High Back Box Bed
Illustration 5-20 Pendleton Grand Canyon National Park Comfort Cushion
Illustration 5-21 Nap Cap Cubs Baseball Bed
CHAPTER 6: CARRIERS, CRATES, AND HOUSING
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales Post Steady Growth
Table 6-1 Retail Sales of Carriers, Crates, and Housing, 2015, 2020P, and 2024P (million dollars and percent)
Shares by Retail Channel
Figure 6-1 Share of Pet Carriers/Crates/Housing Sales by Channel, 2020P
Marketer Overview
Market Leaders
MARKETING AND NEW PRODUCT TRENDS
Pet Comfort, Portability Among the Top Appeals
Illustration 6-1 Petmate Kennel Trade Ad
Carriers
Illustration 6-2 Prefer Pets Pet Backpack XL
Illustration 6-3 The Poco Pet Ultralight Pet Carrier
Illustration 6-4 Outward Hound Pet Tour Carrier
Illustration 6-5 Kurgo K9 Rucksack
Illustration 6-6 K9 Sport Sack AIR 2
Cat Containment
Illustration 6-7 Jackson Galaxy Convertible Cat Backpack
Illustration 6-8 Van Ness Calm Carrier
Illustration 6-9 Bergan Panoramic Cat Carrier
Pet Doors and Gates
Illustration 6-10 PetSafe Extreme Weather Aluminum Pet Door
Illustration 6-11 Pets Stop Emperors Ring Doorway Gate
Illustration 6-12 Primetime Petz Safety Mate Gate
Strollers
Illustration 6-13 Petmate Gen7Pets Pathfinder Jogger Stroller
Illustration 6-14 Petique Pets and Pets Double Decker Pet Stroller
Crates and Kennels
Figure 6-2 Where Dogs Are Kept, 2020 (percent of dog owners)
Illustration 6-15 Diggs Pet Revol Instagram Post
Illustration 6-16 Petmate 2-Door Top Load Kennel
Illustration 6-17 Pet Gazebo
Travel Products Offer Security on the Go
Illustration 6-18 Petique Happy Camper Pet Carrier
Illustration 6-19 PetSafe Happy Ride Booster Seat
Illustration 6-20 Coastal Pet Products Bergan Auto Hammock
CHAPTER 7: BOWLS, FEEDERS, AND WATERERS
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales Post Steady Growth
Table 7-1 Retail Sales of Bowls, Feeders, and Waterers, 2015, 2020P, and 2024P (million dollars and percent)
Shares by Retail Channel
Figure 7-1 Share of Bowls/Feeders/Waterers Sales by Channel, 2020P
Marketer Overview
MARKETING AND NEW PRODUCT TRENDS
Pet Owners Choose Stylish and Solution-Based Feeders
Table 7-2 Ownership of Bowls/Feeders/Waterers by Type, 2018 (percent of dog and cat owners)
Designer Bowls
Illustration 7-1 Park Life Designs Berlin Pet Bowl
Illustration 7-2 PetRageous Designs Stoneware Pet Bowls
Illustration 7-3 New Age Pet Small Piedmont Diner
Illustration 7-4 Orvis Natural Edge Dog Feeder
Illustration 7-5 Fetch for Pets Jonathan Adler Now House Pet Bowls
Functional Feeders/Waterers
Illustration 7-6 Outward Hound Nina Ottosson Wobble Bowl
Illustration 7-7 Starmark Roulette Wheel Feeder
Illustration 7-8 Zippy Paws Happy Bowls
Illustration 7-9 Davro Design Gripperz Pet Bowl
Illustration 7-10 Hownd Hero Bowl
Illustration 7-11 PetSafe Drinkwell Butterfly Pet Fountain
Smart Feeders and Waterers
Illustration 7-12 ctopreviews.com’s “Top 10 Best Automatic Dog and Cat Feeders”
Illustration 7-13 Sure Petcare Microchip Pet Feeder Connect
Travel Feeders/Waterers
Illustration 7-14 AutoDogMug PURE
Illustration 7-15 RadDog Collapsible Bowl
Illustration 7-16 Lowcountry Pet Specialties Mobowl
CHAPTER 8: APPAREL AND FASHION ACCESSORIES
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
Retail Sales Edge Upward
Table 8-1 Retail Sales of Apparel and Fashion Accessories, 2015, 2020P, and 2024P (million dollars
and percent)
Shares by Retail Channel
Figure 8-1 Share of Apparel and Fashion Accessories Sales by Channel, 2020P
Marketer Overview
Illustration 8-1 Marvel Avengers Captain Marvel Costume from Petco
MARKETING AND NEW PRODUCT TRENDS
Merging Function and Fashion
Illustration 8-2 Chewy.com Apparel Banner Ads
Functional Apparel
Illustration 8-3 Saltsox and Lavasox
Illustration 8-4 Muttluks Deluxe and MuttSlouchers
Illustration 8-5 Poochy Pawz City Paws and City Wear Bandana
Illustration 8-6 Stay Warm Apparel Rechargeable Waterproof Heated Dog Vest
Illustration 8-7 Ethical Pet Harness Coat
Illustration 8-8 Walkin’ Petz Walkin’ Hip-EEZ Support System
Illustration 8-9 Ruff and Tumble Dog Drying Coat
Illustration 8-10 Kurgo Stowe Base Layer
Illustration 8-11 EzyDog DFD X2 Boost Dog Life Vest
Illustration 8-12 Ruffina NYC’s Bood Apparel
Fashion-Focused Apparel
Illustration 8-13 Sam & Nala Matching Face Mask and Bandana Set
Illustration 8-14 Fresh Pawz Pucci Hoodie
Illustration 8-15 Sebastian Says Faux-Leather Piñatex Dog Coat
Illustration 8-16 Orvis Waxed Cotton Dog Jacket
Illustration 8-17 Royal Animals NYC Collection
Illustration 8-18 Fetch for Pets Scoob Costume
Illustration 8-19 Doggles ILS Sunglasses
CHAPTER 9: LITTER BOXES AND ACCESSORIES
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
Retail Sales on the Rise
Table 9-1 Retail Sales of Litter Boxes and Accessories, 2015, 2020P, and 2024P (million dollars and percent)
Shares by Retail Channel
Figure 9-1 Share of Litter Boxes and Accessories Sales by Channel, 2020P
Marketer Overview
Litter Box and Litter Box Accessories Marketers
MARKETING AND NEW PRODUCT TRENDS
Performance and Convenience Are the Watchwords
Traditional Litter Boxes and Accessories
Illustration 9-1 Tuft + Paw Cove Litter Box
Illustration 9-2 Moderna Mega Smart Litter Box
Illustration 9-3 Cateco Odor-Proof Litter Box
Illustration 9-4 Porta-Pawty Travel Litter Box
Illustration 9-5 Red Rocket kitty TWIST’R Litter Disposal System
Illustration 9-6 Fresh Kitty Grate Litter Mat
Illustration 9-7 Messy Cats Silicone Litter Mat
Self-Cleaning and Smart Litter Boxes
Illustration 9-8 PetSafe ScoopFree Covered Self-Cleaning Litter Box, 2nd Edition
Illustration 9-9 PurrSong LavvieBot S Automatic Litter Box with App

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