Digital Pet Care Products and Services: E-commerce and E-connectivity

 
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Published Aug 21, 2020 | 177 Pages | Pub ID: LA16110873

Digital Pet Care Products and Services: E-commerce and E-connectivity

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This publication combines Packaged Facts’ report Digital Pet Care Products and Services: E-Commerce and E-Connectivity (August 2020) with a supplemental report Digital Petcare Focus: Online and Smartphone App Shopping for Pet Products (June 2020).

As of late summer 2020, the U.S. pet industry continues to confront the socio-economic challenges of the novel coronavirus pandemic and will continue to do so for the foreseeable future. With that said, the pet market is famously recession resistant, and even as COVID-19-triggered impacts on American lives and businesses continue to be felt, a number of silver linings have come into focus, representing opportunities for the pet industry broadly and digital pet services and products specifically. Digital Pet Care Products and Services: E-Commerce and E-Connectivity—a first-edition Packaged Facts report—examines the market for digital pet care including products and services that rely on the internet and/or Bluetooth technology and computers and/or smartphones, encompassing e-commerce (pet food and non-food pet supplies purchased online via computer or smartphone), veterinary telemedicine health services, app-based non-medical pet services (primarily pet sitting/walking and boarding) à la Rover and Wag!, and digitally connected products including pet trackers/monitors, automatic feeders/waterers, and litter boxes. Factoring in thoroughly the current and expected impact of the pandemic, the report analyzes industry trends, projects future market directions, and pinpoints myriad opportunities, including the COVID-19-spurred pet adoption surge, the acceleration of pet owners online, the efforts of e-tailers and brick-and-mortar-based retailers to adapt to and capitalize on the online boom, the sudden urgency among veterinarians and veterinary back-office service providers to integrate telehealth services including telemedicine and teletriage, the ups and downs of app-based pet sitting services, and the interlinked and growing role of e-connected products to facilitate pet care tasks and provide increasingly sophisticated levels of pet monitoring.

Report Methodology

The information in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 1,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. This report relies mainly on Packaged Facts’ April/May survey, which was conducted from April 27 through May 11, 2020.

Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association’s Global Pet Expos (2004-2020) and Petfood Industry/Watt Publishing’s Petfood Forums (2004-2020); on-site examination of retail and service provider venues; and internet canvassing, including blogs.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; and information culled from Packaged Facts’ extensive pet market research database and report collection.

Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from sources such as IRI and Nielsen, surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.

  • Executive Summary
    • Scope & Methodology
      • Scope of Report
      • Report Methodology
    • Market Overview
      • Pandemic Drives Pet Adoption, Stockpiling, and Spike in DIY Pet Care Sales
      • COVID-19 Alters Pet Owner Behavior, Fast Tracks Digital Pet Care
      • Digital Pet Care Sales: $27 Billion for 2020 and Going Strong
        • Table Modeling of Digital Pet Care Sales in 2020 by Sector (dollars in millions and percent share)
    • Market Opportunities
      • Pandemic-Related Pet Industry Silver Linings
      • E-Commerce for All
      • Veterinary Telehealth and Back-Office Systems
      • Veterinary Sales of Pet Medications
      • Veterinary Sales of Science-Based Pet Foods
      • Subscription- and Loyalty-Based Products and Services
      • DTC Marketing of Fresh Pet Food
      • Opportunistic Mergers, Acquisitions, and Investments
  • Introduction
    • Chapter Highlights
    • Scope & Methodology
      • Scope of Report
      • Report Methodology
    • Pet Industry Climate
      • Pandemic Drives Pet Adoption, Stockpiling, and Spike in DIY Pet Care Sales
        • Table Pet Adoption Rates by Type of Pet: Last 12 Months vs. Last 3 Months, April/May 2020 (percent of pet owners)
      • COVID-19 Alters Pet Owner Behavior, Fast Tracks Digital Pet Care
      • Digital Pet Care Sales: $27 Billion for 2020 and Going Strong
        • Table Modeling of Digital Pet Care Sales in 2020 by Sector (dollars in millions and percent share)
  • E-Commerce
    • Chapter Highlights
      • E-Commerce/IT Upend Retail Dynamics
      • E-Commerce Pet Product Sales Growing Exponentially
      • E-Commerce Recasting Channel Shares, Surpassing Pet Specialty
      • Frequency of Online Shopping
      • Pet Product Spending Levels: Online vs. In Store
      • Hierarchy of Pet Product Types Purchased Online
      • E-commerce as Pet Food Sales Driver
      • Chewy Out Front in Pet Product E-commerce Sales
        • Table Chewy.com Sales, Fiscal Year 2011 through Fiscal Year 2019 (in millions of dollars and percent growth)
      • Amazon Leads in Percent of Online Pet Product Shoppers
      • Pet Food Subscription and Auto-Replenishment Programs
      • Rapid Home Delivery and Click-and-Collect
      • E-Commerce in Context
      • Leading E-Tailers Setting Their Sights on Pet Medications
      • Amazon PillPack Unit Likely to Lead to Prescription Pet Meds
      • PetMed Express Feeling the Online Heat
      • Amazon Plus Brick-and-Mortar Pet Specialty?
      • Amazon and Chewy Banking on Private-Label Pet Food
  • Digital Pet Services
    • Chapter Highlights
    • Veterinary Services
      • Impact of Coronavirus Pandemic
      • Veterinary Market Climate
        • Table Attitudes of Dog or Cat Owners Toward Alternative Veterinary Approaches by Age Bracket, 2020 (percent)
      • Vet Service Providers Going Digital Pre-Pandemic
      • Telemedicine and Teletriage in the Pandemic Era
      • Boehringer Ingelheim Introduces PetPro Connect and PetPro Tele+ Platforms
      • Chewy Beta Testing New "Connect with a Vet"Service
      • Veterinarians Countering E-tailers with Digital Pharmacies of Their Own
      • Vet2Pet Partners with Gravity Payments to Offer Contactless Payment
      • Vet-Connected Pet Wearables
    • Non-Medical Pet Care Services
      • Non-Medical Pet Care Services Sector Harder Hit By COVID-19
      • Non-Medical Pet Care Services Market Climate
      • Internet as Pet Care Assistant
      • Digital Pet Care Providers Revolutionize Home-Based Pet Care
      • Venture Capitalists Go All In on Rover and Wag!
      • But SoftBank Pulls Back Massive Investment from Wag!
      • Wag! Replaces Rover's Dog Sitting Partner
      • Wag! Teams Up with Adopt-a-Pet.com, Adds Drop-in and Daycare Services, and Introduces Wag! Tag
      • Rover Expands into Cat Care, In-Home Grooming, and Abroad
      • Pet Sitters International Sticks Toe in App Waters by Promoting"Time To Pet"
      • App-Based Pet Care in in the Age of Coronavirus
      • Mars and Nestlé Purina Also Supporting Tech-Based Service Providers
  • Digital Pet Products
    • Chapter Highlights
    • Digital Pet Products
      • Impact of Coronavirus Pandemic
      • Internet/E-commerce Part of Larger IT/IoT Trend
      • Sales of Pet Tech Products Post Double-Digit Growth
      • Pet Food Marketers Overlapping into Pet Tech
      • Tech Trend Creating New Digital Pet Product Categories
      • Multi-Product Pet-Centric Smart Product Marketers
      • Digital Supplies for Other Pets
  • Introduction
    • Scope & Methodology
      • Scope of Report
      • Report Methodology
    • Pet Industry Climate
      • COVID-19 Drives Pet Adoption, Stockpiling, and Spike in Sales of DIY Petcare
        • Table Pet Adoption Rates by Type of Pet: Last 12 Months vs. Last 3 Months, April/May 2020 (percent of pet owners)
        • Table Median Household Income: Overall vs. Pet Owners, 2020-2019 ($ thousands)
      • COVID-19 Alters Pet Owner Behavior, Fast Tracks Digital Petcare
        • Table Modeling of Digital Petcare Sales in 2020 by Sector (dollars in millions and percent share)
    • Pet Owner Trends in Online Shopping
      • Steady Upswing in Online Activities
        • Table Pet Owner Base for Selected Online and Smartphone App Activities, 2013/14 2019/20 (use in last 30 days in thousands and percent of U.S. adult pet owners)
        • Table Pet Owner Use of Selected Online and Smartphone App Activities: By Generational Cohort, 2019/20 (use in last 30 days in thousands and percent of U.S. adult pet owners)
        • Table Dog or Cat Product Shopper Base: Online vs. Other Channels, 2010/11 2019/20 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base: Online vs. Other Channels, 2010/11 2019/20 (in thousands of U.S. dog- or cat-owning households)
        • Table Selected Pet Product Spending Psychographics: Internet vs. Other Channels, 2019 (percent who strongly agree or somewhat agree)
      • The Amazon Juggernaut
        • Table Overview of Amazon’s Overall and Pet Owner Customer Base, 2019/20 (percent and number of overall and of dog- or cat-owning households)
      • Online Pet Product Shopping by Pet Type and Number of Pets
        • Table Online Pet Product Customer Base: Dog vs. Cats Owners: 2008/09, 2014/15, and 2019/20 (in percent and thousands of U.S. dog- or cat-owning households)
      • Pet Owner and Online Shopper Demographics Contribute to Market Resilience During COVID-19
        • Table Indexes for Online Shopping Pet for Products Among Dog or Cat Owners by Overall Types of Pets Owned: Key Demographics, 2019/20 (percent)
        • Table Rate of Online Shopping for Pet Products Among Dog or Cat Owners by Overall Types of Pets Owned: Key Demographics, 2019/20 (percent)

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