Market insights from The Freedonia Group reach beyond the simple "what" of consumer industries. We dig deep into the why, when, how, and especially the who. Unique demographic sectors have unique market needs, so understanding demographic growth projections will allow you to rise above the competition.
Our in-house economics team develops the core population and demographic indicators that underpin all of our analysis, ensuring a consistent framework across reports. Our demographic analysis is further anchored in consumer surveys:
In 10 years, Gen Z will be the largest US generation. Product developers and marketers are tasked with determining which of their current behaviors and preferences reflect their youth and which reflect the unique attributes and characteristics of this most diverse cohort in the country's history.