MarketLooks: U.S. Market for Women and Technology Products and Services

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: U.S. Market for Women and Technology Products and Services
Published: February 2006

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The following is the abstract from the full report:
Female buying power in the area of technology is greater today than it has ever been, with women responsible for $55 billion of technology purchases yearly, and with women expected to represent an even larger slice of the technology pie as marketers tap more effectively into this demographic. Already, the percentage of women using technology—including the Internet, computers, and other trendy consumer electronics (PDAs, cell phones, DVD players, high-tech TVs, etc.)—is on the rise, with the growth spanning age and racial groups as well as income brackets. During 2004, for example, over 51% of Internet users were women, and this percentage is expected to increase to almost 53% by 2008. As the ones responsible for making household technology purchases, women are considered a prime target market for consumer electronics, and they are also a growing force in the area of technology in the workplace. Currently, nearly one-third (31%) of women use a personal computer at work, and more than one-fifth (21%) say that the Internet has changed the way they work.

2. Introduction
3. Overview of Technology Attitudes and Behaviors: Women vs. Men
4. Following Developments in Technology
5. Overview of Personal PC Ownership and Usage
6. Usage of Accessories and Software
7. Usage of Other Electronics
8. PC Usage at Work
9. Workplace Internet Usage
10. Online Shopping by U.S. Women
11. What Women Are Buying Online
12. Looking Ahead