Private Label Food and Beverages in the U.S., 6th Edition
Private-label products continue to win the hearts, minds and shopping carts of consumers away from their old brand favorites. Retailers have heavily invested in developing high quality private-label foods and beverages, particularly in center store, with equally high quality packaging and marketing plans—plans that rival and often surpass national brands. Consumer response has been overwhelmingly positive with near total penetration for private-label purchasing in American households (The average American kitchen holds 20 ore more private label products), further dispelling the cheap and generic store-brand stigma.
Consumer acceptance of private label was also seen in market growth as total dollar sales of private-label food and beverage products grew at twice the rate of national brand food and beverage during the 2005-2009 period. At one time, private-label products accounted for a small share of the overall market. However, that is no longer the case with many retailers claiming penetration rates of 25% or more of total sales.
This second edition of Private Label Food & Beverage in The U.S. analyzes the U.S. market for foods and beverages sold under the proprietary labels of retailers, referred to in the trade as private-label or store-brand products. The primary focus is on the mass-market products sold through supermarkets, big box, warehouse clubs, and mass merchandisers, but the report also examines trends affecting other food and beverage retailers, including convenience stores, drugstores, health and natural food stores. Included are estimates of total dollar sales, unit sales and average prices per unit for the 2005-2009 period along with forecasts for growth through 2014.