Pet Supplements in the U.S., 8th Edition

 
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Published Jan 20, 2021 | 202 Pages | Pub ID: LA16387916
Pet Supplements in the U.S., 8th Edition

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Often mirroring corresponding concerns on the human side of the market, factors related to COVID-19 caused sales of pet supplements to shoot up 21% in 2020 to nearly $800 million, quadrupling the rate of sales growth seen in 2019. Among these factors are the intensified focus on health and wellness, with locked-down pet owners in closer contact with their pets and thus more in tune with their health needs, and the heightened demand for natural remedies offering relief from stress and anxiety, with CBD leaping off the charts among humans and pets alike. Add to this the pandemic-accelerated migration of consumers online, where supplements tend to excel due to their small size/low shipping costs, info-centric nature, need for replenishment, and customizability, and the pandemic- driven influx of new pets into the market among worried and bored American families seeing the comfort, companionship, and diversion pets offer, and the outlook remains solid for the foreseeable future, with U.S. retail sales of pet supplements expected to well exceed $1 billion by 2025.

Packaged Facts’ Pet Supplements in the U.S., 8th Edition is a detailed examination of how the above trends are playing out in the pet supplements market as marketers seek new ways to make supplements an integral part of pets’ wellness routines. Despite the favorable outlook, pet supplement marketers continue to contend with marketers of functional, condition-specific treats and foods as pet owners seek out ways to address their pets’ nutritional needs in more convenient and pet-pampering formats. Another long-term battle in the largely mature market is how to remain relevant by identifying and utilizing the latest, on-trend ingredients, such as CBD, while still assuring consumers of product safety and efficacy.

Building on the analysis presented in the previous editions of this report, this fully updated eighth edition of Pet Supplements in the U.S. covers historical and projected retail sales from 2015 through 2025, competitive strategies of key players, and trends in new product development such as condition-specific formulations, life stage-focused products, feline supplements, natural/organic supplements, and carry-overs from the human supplements market, as well as retail channel trends. The report provides an in-depth examination of the CBD market, following trends in regulation, consumer perceptions, new product development, and marketing. Featuring exclusive data from Packaged Facts’ Surveys of Pet Owners, the report details supplement purchasing trends as well as attitudes and demographic characteristics of both conventional and CBD pet supplement purchasers.


  • Executive Summary
    • The Market
      • Introduction
      • Market Size and Composition
      • Market Outlook
      • Pet Supplement Regulation
      • Market Projection
    • Marketer and Retail Trends
      • Competitive Overview
      • Retail Trends
    • Marketing and New Product Trends
      • New Product Activity Centers Around CBD
      • Calming Aids and Anxiety Support Supplements
      • Veterinary Formulas Add Scientific Weight
      • Joint Health Supplements
      • Immunity-Related Supplements Get COVID Boost
      • Allergy/Skin & Coat Supplements
      • Lifestage-Specific Supplements
      • Cat Supplements Offer More Than Hairball Relief
      • Supplements for Small Animals
    • Consumer Trends
      • Overview of Pet Supplement Purchasing
      • Demographic Trends
    • Opportunities
      • Opportunity 1: Pandemic Intensifies Focus on Health and Wellness
      • Opportunity 2: Calming Products Benefit from Pandemic-Heightened Anxiety
      • Opportunity 3: CBD Across the Board
      • Opportunity 4: Customized and Subscription-Based Supplements
      • Opportunity 5: Pet Population Boom
      • Opportunity 6: Natural/Organic Supplements
      • Opportunity 7: Senior Pets
      • Opportunity 8: Omnichannel Marketing
      • Opportunity 9: Getting More Veterinarians on Board
  • The Market
    • Chapter Highlights
    • Introduction
      • Scope of Report
      • Report Methodology
    • Market Size and Composition
      • Pet Supplement Sales Experience COVID-Related Spike
        • Table U.S. Retail Sales Pet Supplements, 2015-2020 (million dollars and percent)
      • Pet Supplement Sales by Channel
      • Products for Dogs Dominate Pet Supplement Sales
    • Market Outlook
      • COVID-19 Places National Spotlight on Health and Wellness
      • Heightened Focus on Health and Wellness Extends into Pet Market
      • Human Supplement and Pet Supplement Use Overlap
      • Coronavirus Crisis Impacts Every Facet of the Pet Market
      • The Financial Impact of the Coronavirus
        • Table $70K+ Household Share of Pet Market Expenditures: By Classification, 2012-2019 (percent)
      • Pandemic Fuels Pet Population Growth
        • Table Overview of Pet Ownership by Type, 2020P (percent and million U.S. households)
      • Coronavirus Impact on Shopping Behavior
        • Table Coronavirus-Related Changes in Pet Owner Shopping Frequency at Physical Retailers, April/May 2020 vs. Six Months Previous (percent of dog and cat owners)
        • Table Coronavirus-Related Changes in Pet Owner Shopping Frequency at Online Retailers, April/May 2020 vs. Six Months Previous (percent of dog and cat owners)
      • Pet CBD Sales Near $100 Million
        • Table U.S. Retail Sales of Pet CBD Products, 2016-2020 (million dollars and percent)
      • Supplements Compete with Functional Foods and Treats
        • Table Condition-Specific Pet Supplements and Pet Food Use, Past 12 Months, 2020 (percent of pet supplement and pet food purchasers)
      • Senior and Overweight Pets
        • Table Age of Dogs and Cats, 2019 vs. 2020 (percent of dog and cat owners)
      • Veterinarians Harbor Enormous Market Clout
    • Pet Supplement Regulation
      • FDA and AAFCO Monitor Pet Supplements
      • National Animal Supplement Council
      • The AVMA and Pet Supplements
      • Regulating CBD
    • Market Projection
      • Table Projected Retail Sales of Pet Supplements, 2020-2025 (million dollars and percent)
  • Marketer and Retail Trends
    • Chapter Highlights
    • Competitive Overview
      • Standing Out in the Growing Crowd
      • Pet Supplement Channel Lines in the Omnimarket Era
      • Consumer Purchasing by Brand
        • Table Pet Supplement Brands Purchased in Past 12 Months, 2020 (percent of pet supplement purchasers)
      • Mergers, Acquisitions, and Investments
      • Pet Supplements Market Expansion
      • Four Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
      • Leap Venture Studio Announces Third Cohort
      • CBD Marketers Gain Certifications and Accreditations
    • Retail Trends
      • Internet Ahead of Brick-and-Mortar Use in Traditional Pet Supplement Purchasing
      • More Pet Owners Buying Pet Supplements Online
      • Top Online Marketers and Brands
      • Pet Supplement Merchandising in Pet Specialty Retailers
      • Mass-Market, Farm & Feed, and Natural Food Channels
  • Marketing and New Product Trends
    • Chapter Highlights
    • Marketing and New Product Trends
      • New Product Activity Centers Around CBD
      • Calming Aids and Anxiety Support Supplements
      • Veterinary Formulas Add Scientific Weight
      • Joint Health Supplements
      • Immunity-Related Supplements Get COVID Boost
      • Allergy/Skin & Coat Supplements
      • Lifestage-Specific Supplements
      • Cat Supplements Offer More Than Hairball Relief
      • Supplements for Small Animals
  • Consumer Trends
    • Chapter Highlights
    • Overview of Pet Supplement Purchasing
      • Note on Data Sources
    • Consumer Purchasing, Buying Habits, and Attitudes
      • Dog Owners More Likely to Purchase Supplements
        • Table Pet Supplement Purchasing Patterns: Overall and by Human Supplement Use, 2020 (percent of pet supplement and pet CBD supplement purchasers)
      • Most Traditional Supplement Purchasers Are Confident in Product Quality
      • Pet Supplement Expenditures
        • Table Average Amount Spent on Pet Supplements per Month, 2020 (percent of pet supplement purchasers)
      • Factors Influencing Pet Supplement Purchases
      • Sought-After Characteristics of CBD Supplements
      • Pet Supplement Formats
      • Condition-Specific Pet Supplements
        • Table Conditions for Which Pet Supplements Are Purchased, 2020 (percent of pet supplement purchasers)
      • Where Traditional Pet Supplements Are Purchased
    • Demographic Trends
      • Homes with Children and Urban Dwellers Skew High for Pet Supplement Use
        • Table Demographic Indices for Pet Supplement Purchasing, 2020 (index of pet supplement purchasers)
      • Younger Pet Owners and CBD Users Skew High for Pet CBD Supplement Purchases
        • Table Demographic Indices for Pet CBD Supplement Purchasing, 2020 (index of pet CBD supplement purchasers)

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