Pet Food in the U.S., 16th Edition

 
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Published Sep 14, 2022 | 250 Pages | Pub ID: LA17385021
Pet Food in the U.S., 16th Edition

In the previous edition of this report, the big question was how the COVID-19 pandemic would affect the pet food market. We now know that the pandemic had a surprisingly positive effect on the pet market as a whole and on pet food in particular, which saw double-digit growth in 2020 and 2021. And the pandemic continues to impact the market, the most visible forces being the record inflation and supply chain disruptions that have driven prices to an all-time high. Other market factors include an increased awareness of health and wellness, the acceleration in online shopping and related behavior, and the solidification of pets’ role in the home as family members.

Despite the challenging conditions of the past few years, the pet food market has proven to be as resilient as ever, bolstered by U.S. pet owners’ willingness to spend on their beloved “fur babies” even in the midst of a health and economic crisis. With 2021 sales approaching $40 billion, sales of dog and cat food are expected to top $60 billion by 2026, with e-commerce continuing to strengthen its position as the No. 1 retail channel. Featuring updated sales projections and analyses of the trends impacting the market now and into the foreseeable future, this completely revised 16th edition of Packaged Facts’ Pet Foods in the U.S. analyzes the lingering impact of the pandemic including inflation, supply constraints, shopper patterns, and pet owner interest in alternative pet foods.

Providing separate sales tracking and projections for dog and cat food, the report also examines trends by form (dry, wet, semi-moist, frozen/refrigerated, and freeze-/air-dried), ingredients, and product claims across the full retail spectrum including online retailers, mass-market outlets, the pet specialty channel, and other channels. It provides a comprehensive overview covering historical market size and projections (2017-2026); cross-market trends; consumer expenditures; market opportunities; mergers and acquisitions; channel trends including e-commerce and omnichannel; and new product and marketing trends—all presented through the lens of the changes brought on by the pandemic.

Scope and Methodology

Pet Food in the U.S., 16th Edition analyzes the retail market for pet food in the United States. The full retail spectrum is quantified, including mass-market outlets, pet specialty stores (chains and independents), and other channels including the Internet. The report divides the market into two categories:
  • Dog Food, subdivided into four forms: Dry, Wet (aka “Canned”), Frozen/Refrigerated, and Semi-moist.
  • Cat Food, also subdivided into four forms: Dry, Wet (aka “Canned”), Frozen/Refrigerated, and Semi-moist.
This report also discusses freeze-dried and air-dried formulations, and meal toppers and other pet food add-ins.

Though discussed in context of the market as a whole, pet food sold through the veterinary channel and non-medical petcare service providers is excluded from the market sizing estimates and is instead included in the market sizing for those channels as presented in Packaged Facts’ annual U.S. Pet Market Outlook reports.

The information contained in the report was obtained from primary and secondary research. Primary research includes Packaged Facts consumer data from online surveys with a sample of approximately 1,000-2,000 pet owners that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, presence or absence of children in the household, and household income up through the $100K+ income bracket. This report features data primarily from our February 2022 and April 2022 surveys.

Primary research also includes data from MRI-Simmons surveys, which are booklet-based and fielded on an ongoing basis. The study releases cited in this discussion represent roughly 12-month data roll-ups, with the survey releases named based on the season in which the fielding ended, rather than calendar years or standard seasonal periods. Field dates for the most current Spring 2022 survey were March 2021 through May 2022, while field dates for the preceding Spring 2021 survey were August 2020 through May 2021. As reflected in textual discussion and in the corresponding table or figure titles, therefore, MRI-Simmons Spring 2022 survey release data are best described as 2021/22 figures, and Spring 2021 data as 2020/21 figures, and so forth with historically trended data.

Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association’s Global Pet Expos and Petfood Industry/Watt Publishing’s Petfood Forums; on-site examination of retail and service provider venues; and Internet canvassing, including blogs. Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Petfood Processing; company profiles in trade and consumer publications; and information culled from Packaged Facts’ extensive pet market research database and report collection.

Our estimates of market size and company performance are based on reported revenues of pet product manufacturers and retailers; background sales data from sources such as IRI and Nielsen; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.
  • Executive Summary
    • Market Trends
      • Market Overview
      • Market Size and Growth
      • Market Drivers
        • Table Spending Changes From January 2022 to August 2022, 2022 (percent of pet owners)
      • Looking Ahead
    • Competitive Trends
      • Marketer Trends
      • Retail Channel Trends
    • Marketing and New Product Trends
      • New Product and Marketing Trends
    • Consumer Trends
      • Introduction
      • Buying Patterns by Pet Food Type
      • Buying Patterns by Pet Food Formulation Types
      • Buying Patterns in Pet Food Packaging
      • Pet Food Marketers and Brands by Consumer Draw
    • Opportunities
      • Sustainability and Corporate Responsibility
      • Alternative Form Pet Food
      • Direct-to-Consumer (DTC) Marketing
      • Private Label
      • Lower Prices
      • Cat-Specific Foods
  • Market Trends
    • Chapter Highlights
    • Market Overview
      • Scope of Report: Dogs and Cats
      • Other Marketing Classifications
    • Market Size and Growth
      • Pet Food Sales Approach $40 Billion
        • Table U.S. Retail Sales of Dog and Cat Food, 2017-2021 (in billions of dollars and percent change)
      • Dog Food Dominates Pet Food Sales
        • Table U.S. Retail Sales of Dog Food vs. Cat Food, 2017-2021 (in billions of dollars and percent)
      • Dry Pet Food Tops in Sales
      • Dry Dog Food at 50% of the Market
        • Table Share of U.S. Retail Sales of Pet Food by Form and Animal Type, 2021 (percent and millions of dollars)
        • Table Annual U.S. Household Expenditures on Pet Food by Product Form, 2021 (in billions of aggregate dollars and per-household dollars)
        • Table Annual U.S. Household Expenditures on Pet Food by Animal Type, 2021 (in billions of aggregate dollars and per-household dollars)
        • Table Annual Household Expenditures on Dog Food by Product Type, 2021 (in billions of aggregate dollars and per-household dollars)
        • Table Annual Household Expenditures on Cat Food by Product Type, 2021 (in billions of aggregate dollars and per-household dollars)
      • Most Pet Owners Spend Under $75 Per Month on Pet Food
      • Sales by Channel: E-commerce Takes the Lead
        • Table Modeling of Projected Shifts in Retail Channel Shares of U.S. Pet Food Sales, 2021 vs. 2026 (percent)
    • Market Drivers
      • Price Inflation Top-of-Mind Concern
        • Table Spending Changes From January 2022 to August 2022, 2022 (percent of pet owners)
      • Supply Chain Woes Persist
      • Shoppers Maintain Pandemic-Inspired Online Shopping Habits
      • Pandemic Bump Underscores Pet Food’s No. 1 Pet Health Role
        • Table Level of Agreement with Statement: “My pets are important to my physical/mental health,” January 2022 (percent of dog, cat, and other pet owners)
        • Table Percent of Dog- and Cat-Owning Households With Puppies/Kittens Under Age 1 or Senior Dogs/Cats Age 7+, 2011/22 – 2021/22 (percent)
      • Trend Away From Smallest Dogs
        • Table Distribution of Dog-Owning Households by Size of Dogs, 2011/12 – 2021/22 (percent of dog owners)
      • Pet Ownership Trends
        • Table Dog and Cat Ownership Rates, 2018/19 - 2021/22 (percent of overall households)
        • Table Number of Dog- and Cat-Owning Households, 2018/19 – 2021/22 (in thousands)
      • Affluent Households Responsible for Majority of Pet Spending
        • Table $70K+ Household Share of Pet Market Expenditures: By Classification, 2012-2020 (percent)
      • Pets Central to Home Life
      • Pets and Owners Physically Closer than Ever
      • Product Quality Tops List of Pet-Owner Priorities
      • Cats Gain Market Representation
      • DCM/Grain-Free Pet Food Situation Remains Unresolved
      • Government Regulation
    • Looking Ahead
      • Sales Growth Moderates But Remains Strong
        • Table Projected U.S. Retail Sales of Pet Food: Dog vs. Cat, 2021-2026 (in billions of dollars and percent)
  • Competitive Trends
    • Chapter Highlights
    • Marketer Trends
      • A Highly Consolidated Market
      • Dry and Wet Dog and Cat Food Usage Rates
        • Table Top Dry Dog Food Brands by Customer Base, 2021/2022 (percent and number of dog-owning households)
        • Table Top Dry Cat Food Brands by Customer Base, 2021/2022 (percent and number of cat-owning households)
        • Table Top Wet Dog Food Brands by Customer Base, 2021/2022 (percent and number of dog-owning households)
        • Table Top Wet Cat Food Brands by Customer Base, 2021/2022 (percent and number of cat-owning households)
      • Pet Industry Leaders Back Promising Startups with Venture Funds
      • Recent Mergers, Acquisitions, Investments, and Rebranding
      • Champion Petfoods Explores Sale
      • Natural Balance’s Ingredients-First Rebrand
      • Purina Updates Pro Plan Formulas, Packaging
      • Mars Goes All-In on Fresh Pet Food
      • DTC Pet Food Startups Continue to Attract Outside Investors
      • Freeze-Dried and Raw/Frozen Foods Attracting Interest
      • Sustainability Initiatives Include Alternative Proteins, Packaging
      • Canidae Rebrands on Sustainability
    • Retail Channel Trends
      • In-Store Shopping Leads in Pet Food Purchasing
      • DTC Fresh Pet Food Puts Pressure on Pet Specialty Retailers
      • Autoship Programs Promote Retailer Loyalty
        • Table Share of Pet Owners With Current Pet-Related Subscriptions for Products or Services by Type and Generational Cohort, 2022 (percent)
      • Amazon Continues Pet Market March
      • Pandemic-Driven E-commerce Acceleration Slows
      • Private Label Foods a Big Draw
        • Table Select Private-Label Pet Food Brands, 2022
      • Independent Pet Stores Fight Back, With Help
  • Marketing and New Product Trends
    • Chapter Highlights
    • Marketing and New Product Trends
      • Fresh Pet Foods Take Market by Storm
      • Freeze-Dried (and Air-Dried) Frenzy
      • Alternative and Sustainable Ingredients and Recipes
      • Gut Health and Immunity
      • Grain-Free DCM Controversy Continues
      • Natural Positioning Takes Backseat to Other Product Claims
      • Customized and “Combo” Diets
      • Science-Based and Veterinary Diets
      • Wet Foods Making Headway
      • Just for Cats
      • Meal Enhancements and Toppers
  • Consumer Trends
    • Chapter Highlights
    • Introduction
      • Two Consumer Survey Sources
    • Buying Patterns by Pet Food Type
      • Topline Usage Rates for Dry/Wet Pet Food and Pet Treats
        • Table Dog Food and Cat Food Customer Base: Dry vs. Wet, 2005/06 - 2021/22 (in thousands of households)
      • Dry/Wet Pet Food Purchasing Indices
        • Table Demographic Indices for Purchasing of Dog and Cat Food: Dry vs. Wet, 2021/22 (base index against dog/cat owners overall = 100)
      • Usage Rates for Pet Food Toppers
    • Buying Patterns by Pet Food Formulation Types
      • Regular vs. Specialty
      • Fresh and Other Alternative Pet Food Formats
      • Formulations Targeting Specific Health Conditions
      • Meat-First Leads in Ingredient-Based Formulations
        • Table Use of Pet Food Formulations Based on Ingredient Claims, 2022 (percent of dog/cat owners)
      • Ingredient Sourcing as Marketing Claims
      • “Natural” Claims and Progressive Positionings
    • Buying Patterns in Pet Food Packaging
      • Dry Pet Food Packaging Size
        • Table Dry Dog Food Purchasing Trends by Package Size: 2005/06 - 2021/22 (percent of dog-owning households)
      • Wet Pet Food Packaging Type
        • Table Wet Pet Food Purchasing Shares by Packaging Type: Dog Food vs. Cat Food, 2019/20 - 2021/22 (percent of dog/cat-owner purchasing)
      • Kibble Packaging and Sustainability
    • Pet Food Marketers and Brands by Consumer Draw
      • Top Dog/Cat Food Marketers
      • Top Dog Food Marketers and Brands
        • Table Leading Dry Dog Food Brands by Usage Rate, 2021/22 (percent and number of households)
        • Table Leading Wet Dog Food Brands by Usage Rate, 2021/22 (percent and number of households)
      • Top Cat Food Marketers and Brands
        • Table Leading Dry Cat Food Brands by Usage Rate, 2021/22 (percent and number of households)
        • Table Leading Wet Cat Food Brands by Usage Rate, 2021/22 (percent and number of households)
      • Demographic Indices for Purchasing of Selected Brand Lines
        • Table Demographic Indices for Selected Leading Brands of Dog/Cat Food, 2021/22 (base index among dog/cat owners overall = 100)
        • Table Demographic Indices for Selected Leading Brands of Dog/Cat Food, 2021/22 (base index among dog/cat owners overall = 100)
        • Table Demographic Indices for Selected Leading Brands of Dog/Cat Food, 2021/22 (base index among dog/cat owners overall = 100)

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