Office Coffee Service in the U.S.: Market Trends and Opportunities, 5th Edition

 
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Published Jun 17, 2022 | 172 Pages | Pub ID: LA17233452
Office Coffee Service in the U.S.: Market Trends and Opportunities, 5th Edition

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Beginning in 2020 and continuing through 2022, the coronavirus pandemic has had a significant effect on consumer habits. Packaged Facts found in its May 2022 survey that 27% of consumers still report working from home full-time more often compared to pre-COVID-19-schedules, while 23% of consumers report working from home part-time more often than they did before the pandemic.

Many offices have now reopened for employees who choose to work in the office full-time or part-time. Some companies are also beginning to bring all their remote employees back to the office in 2022, or will in 2023, on a full-time or part-time basis, so there will soon be a greater need for office coffee service than during the worst parts of the pandemic.

The U.S. office coffee service (OCS) market is projected to expand at an average rate of 24% annually, reaching $4.4 billion in 2026 from a historically low 2021 base, due to both returns to the office and rising prices. Gains will follow the pandemic-induced bust of sales in 2020 and 2021 when most office workers began to work from home full-time or part-time.

However, working from home is here to stay. Some companies are reducing the size of their office layouts in anticipation of a permanent decline in the number of employees present on-site at any given time. Still, with the increasing view that offices are places for collaboration instead of solo work that can be done at home, more offices are realigning to include spaces to accommodate such work. Since casual conversations are often done around snack and coffee spaces, this presents an opportunity for office coffee suppliers to outfit such spaces for collaboration.

With a focus on “what’s next” and current consumer trends, Office Coffee Service in the U.S.: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help foodservice operators, food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Office Coffee Service in the U.S.: Market Trends and Opportunities delivers actionable predictions and recommendations designed to guide foodservice operators, producers, retailers, and investors in making business decisions by providing data and insights about consumer behavior and what consumers think about foods and beverages and delivery and carryout.

Scope

Office Coffee Service in the U.S.: Market Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the office coffee service (OCS) market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

This report:
  • provides a market size and forecast for office coffee service, along with sales by product category, brewer placement share by brewer marketer, coffee consumption and pricing trends, and single-cup revenue and pricing trends
  • identifies opportunities and challenges central to the growth of office coffee service, including the importance of coffee to workplace productivity and morale; the potential costs associated with keeping coffee-drinking employees on-site; and coffeehouse chain performance trends
  • analyzes consumer coffee use trends by type and coffee maker ownership and purchasing trends by coffee maker type and brand
  • assesses at-home coffee habits, including whether coffee is made at home or purchased outside of the home, type of coffee consumed, and method used to make coffee
  • analyzes the relationship among at-home and at-work coffee habits of employed adults, including:
  • the interplay between drinking coffee before work and at work
  • before-work and at-work on-site and off-site sources and methods used and frequency of use
  • the availability and use of a range of workplace food and beverage services
  • assesses workplace coffee importance, satisfaction, and attitudes, including the importance employed adults give to coffee attributes and their satisfaction with those attributes in the workplace
  • analyzes workplace coffee attitudes, including coffee as productivity tool, coffee as workplace perk, the cost of workplace coffee, and workplace coffee expectations
  • analyzes the foodservice and office coffee service strategies of leading providers, including Aramark, Compass Group/Canteen Vending Services, Farmers Brothers, First Choice Coffee Services, Keurig Dr Pepper, Red Diamond, Royal Cup, Sodexo, Starbucks, and Westrock Coffee Holdings
  • covers trends and themes such as generational differentiation, the premium trend, coffee type and variety expansion, brewer variety and versatility expansion, and product and services expansion
Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to food/beverage and diet choice. Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of coffee and the workplace.

The reasons for, and implications of, shifts in consumer perception and behavior are analyzed in the context of present and future market opportunities.

Additionally, Office Coffee Service in the U.S.: Market Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Office Coffee Service in the U.S.: Market Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

CHAPTER 1: EXECUTIVE SUMMARY
Office Coffee Service Providers Are Continuing to Feel the Negative Effects of the COVID-19 Pandemic on Business
Targeting Home Offices for Sales
Key Consumer Trends
SCOPE
CHAPTER 2: COVID-19 EFFECTS ON CONSUMERS
HIGHLIGHTS
FIRST TIME USE OF ONLINE GROCERY SHOPPING AND RESTAURANT ORDERING METHODS IN 2020
Table 2-1 Coronavirus Food Ordering Habits: “Because of the coronavirus, I have for the first time used…”, 2020 (percent of consumers)
BOOSTED ONLINE GROCERY SHOPPING ACTIVITY CONTINUING THROUGH 2022
Table 2-2 Coronavirus Food Purchase Habits: “Because of the coronavirus, I am…”, 2020-2021 (percent of consumers)
Figure 2-1 Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)
MOST CONSUMERS ARE STILL HOLDING OFF ON DINING OUT
Figure 2-2 Restaurant Eating Habits, 2021-2022 (percent of consumers)
INCREASED USE OF FOOD CARRYOUT AND DELIVERY
Figure 2-3 Restaurant Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)
PANDEMIC-RELATED CHANGES TO EATING HABITS
Eating Habits and Food Prep
Figure 2-4 Changes to Eating and Food Preparation Due to COVID-19, 2020-2021 (percent of consumers)
Snacking and Healthy Eating
Table 2-3 Coronavirus Eating Habits: “Because of the coronavirus, I am eating more…”, 2021 (percent of consumers)
Figure 2-5 Coronavirus Habits in Snacking and Healthy Eating Continue to Be Affected in the Vaccine Era, 2021-2022 (percent of consumers)
CONCERNS ABOUT COVID-19 EXPOSURE REMAIN
Concerns about COVID-19 Exposure from Stores, Restaurants, and Food Manufacturers in 2021
Figure 2-6 Concerns about COVID-19 Exposure, 2021 (percent of consumers)
In 2022, Most Consumers Are Still Concerned about COVID-19 Infection from Restaurant or Delivery Staff When Ordering Food for Carryout or Delivery
Figure 2-7 Concerns about COVID-19 Infection from Restaurant or Delivery Staff, 2022 (percent of consumers)
Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
Table 2-4 Coronavirus Health Concerns: “I am concerned about the…”, 2020-2022 (percent of consumers)
Figure 2-8 COVID-19 Statistics, March 2020-May 2022 (new cases and deaths)
Concerns about COVID-19 Variants
Figure 2-9 Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021-2022 (percent of consumers)
CONCERNS ABOUT RISING FOOD PRICES DURING THE PANDEMIC
Table 2-5 Consumer Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
CONCERNS ABOUT FOOD SHORTAGES DURING THE PANDEMIC
Table 2-6 Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
Negative Effects Reported in 2020 and 2021
Table 2-7 Coronavirus Concerns: “The coronavirus has negatively affected my…”, 2020-2021 (percent of consumers)
Continuing Mental and Physical Health Effects
Table 2-8 Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
EFFECTS ON WORK ARE CONTINUING IN 2021 AND 2022
Figure 2-10 Coronavirus Changes to Work Patterns, 2021-2022 (percent of consumers)
IN-STORE SHOPPING PATTERNS
Figure 2-11 Changes to In-Store Shopping Activity Continue in the Vaccine Era, 2021-2022 (percent of consumers)
FOOD INSECURITY ATTRIBUTED TO COVID-19
Figure 2-12 Food Insecurity and Attribution to COVID-19, 2021 (percent of consumers)
EXCITEMENT FOR FOOD-RELATED ACTIVITIES WHEN THE PANDEMIC SUBSIDES
Figure 2-13 Excitement for Food-Related Activities when the Pandemic Subsides, 2021 (percent of consumers)
CHAPTER 3: OVERVIEW AND MARKET TRENDS
HIGHLIGHTS
COFFEE SUBSCRIPTIONS, ONLINE ORDERING, AND DELIVERY/PICKUP IN THE WAKE OF COVID-19
Figure 3-1 At-Home Coffee Consumption Is Up and Stoking Subscription Coffee Sales
Figure 3-2 Office Coffee Brought Directly to Your Home
SINGLE-SERVE COFFEE OPTIONS ARE NOT JUST PODS AND K-CUPS
Figure 3-3 Single-Serve Coffee Isn’t Just Pods and K-Cups
SPECIALTY AND GOURMET COFFEE IS ESPECIALLY POPULAR AMONG YOUNGER GENERATIONS
Figure 3-4 Types of Coffee Consumed in the Past Day (percent of consumers)
Figure 3-5 Types of Coffee Consumed in the Past Week (percent of consumers)
A GROWING PREFERENCE FOR ESPRESSO-BASED BEVERAGES AND COLD BREW
“SUPERFOODS” AND FUNCTIONAL BEVERAGES
Figure 3-6 Focus, Boost, and Soothe Coffees Feature “Superfoods” and Purported Functional Benefits
Figure 3-7 Coffee with Health Claims and Addition of Multiple Superfood Ingredients
VEGAN/PLANT-BASED PRODUCTS APPEAL TO THOSE LOOKING TO EAT A PLANT-FORWARD DIET
Figure 3-8 Plant-Based Creamer with Prebiotics
Figure 3-9 RTD Cold Brew Coffee Featuring Oat Milk Instead of Dairy Ingredients
Figure 3-10 Organic and Dairy-Free Line of RTD Coffees
GLUTEN, FOOD ALLERGIES, AND DIETARY RESTRICTIONS ARE A CONCERN TO MANY CONSUMERS
LOW-CARB/HIGH PROTEIN, KETO, AND PALEO DIETS
Figure 3-11 Prebiotic Keto Coffee Beverage Features Multiple Functional Benefits
COMPANIES ARE INVESTING IN BLOCKCHAIN AND BIG DATA TO SATISFY CONSUMER DESIRES FOR TRANSPARENCY
SUSTAINABILITY IN COFFEE PRODUCTION
Coffee Prices, Farmer Welfare, and Fair Trade Practices
Figure 3-12 Rainforest Alliance Certification Aims to Protect Land and Waterways and Farmer and Community Welfare
Environmental Impacts of Coffee Production
Figure 3-13 Coffee Marketed with “Shade Grown” Environmental Claims
EXPANDING THE MARKET BASE: EXTENDING “OFFICE” COFFEE PAST THE OFFICE
RECYCLABLE/SUSTAINABLE PACKAGING
Figure 3-14 A Switch from EPS Foam Cups to Recyclable Paper Coffee Cops
Figure 3-15 K-Cups Are Fully Recyclable, and New Lid Technology Is Beginning to Make Recycling Preparation Easier
Figure 3-16 Office Service with Paper Coffee Pods for a Greener Solution
REUSABLE PACKAGING/CONTAINERS
Figure 3-17 “Contact Free” Use of Reusable Cups When You Bring Your Own Container
Figure 3-18 Reusable Coffee Pods Have Room to Expand Their Use in Offices
CHAPTER 4: MARKET SIZE AND FORECAST
HIGHLIGHTS
OFFICE COFFEE SERVICE HISTORICAL MARKET
Table 4-1 Historical Office Coffee Service Revenue, 2011-2021 (billions of dollars and annual percent change)
OFFICE COFFEE SERVICE MARKET FORECAST
Table 4-2 U.S. Office Coffee Service Revenue Forecast, 2021-2026 (billions of dollars and annual percent change)
OFFICE COFFEE SERVICE MARKET BY PRODUCT CATEGORY
Table 4-3 U.S. Office Coffee Service Revenue by Product Category, 2021 (billion dollars and percent share)
OFFICE COFFEE SERVICE SINGLE-CUP BREWER MARKET SHARE
Table 4-4 U.S. Office Coffee Service Single-Cup Brewer Placement Share, 2016-2021 (percent)
MARKET FACTORS AFFECTING SALES
COVID-19 Pandemic and the Remote Work Shift
Coffee Consumption Trends
Table 4-5 U.S. Coffee Consumption and Per Capita Coffee Consumption, 2011-2021 (billion gallons, billion pounds, and gallons/pounds per capita)
Retail Coffee Pricing Trends
Table 4-6 U.S. All Urban Consumers Consumer Price Index: All Items, Nonalcoholic Beverages, and Roasted and Instant Coffee, 2011-2021, 2022 Year-to-Date (index where 1984 = 100)
Single-Cup Revenue and Pricing Trends
Table 4-7 Office Coffee Service Revenue per Cup: Fraction Pack vs. Single-Cup, 2016-2021 (cents)
Table 4-8 Retail Single Serve Pod Pricing by Price Tier, 2016-2021 (dollars)
Time and Money Lost to the Off-Site Coffee Runs
Daily Coffee Run Translates to at Least 60 Hours of Lost Time Annually
Table 4-9 Time Lost to Employee Off-Site Coffee Run, Daily and Annually: By Runs per Day, 2021
Subsidizing Employee Coffee Runs Costs Over $1,100 per Employee Annually
Table 4-10 Money Lost to Employee Off-Site Coffee Run: By U.S. Median Employee Wage, 2021
CHAPTER 5: HOUSEHOLD COFFEE, COFFEE MAKER, AND COFFEEHOUSE TRENDS
HIGHLIGHTS
COFFEE IN CONTEXT OF OTHER BEVERAGES CONSUMED
Table 5-1 Use of Beverages by Type in the Last 6 Months, 2011, 2016-2021 (percent)
COFFEE CONSUMPTION TRENDS
Table 5-2 Household Coffee Use by Type, 2011, 2016-2021 (percent)
Cups of Ground Coffee Consumed Per Day
Table 5-3 Household Ground Coffee Cups Consumed on an Average Day, 2011, 2016-2021 (percent of consumers who have consumed ground coffee in the last six months)
COFFEE MAKER OWNERSHIP AND PURCHASING TRENDS BY TYPE
Increasing Household Coffee Maker Ownership
Table 5-4 Household Coffee Maker Ownership by Type, 2016-2021 (percent of households)
Demographic Analysis
Table 5-5 Household Coffee Maker Ownership by Demographic, 2022 (percent of demographic owning coffee maker)
Purchase Incidence Spikes during the Pandemic
Table 5-6 Household Coffee Maker Purchases in the Last 12 Months by Type, 2016-2021 (percent of households)
COFFEE MAKER OWNERSHIP AND PURCHASING TRENDS BY BRAND
Coffee Maker Brand Penetration
Table 5-7 Coffee Maker Brands Owned vs. Purchased in the Last 12 Months, 2022 (percent and index) .. 103
Demographic Analysis
Table 5-8 Household Coffee Maker Ownership by Brand and Demographic, 2022 (percent of consumers)
Coffeehouse and Donut Shop Use Trends
Table 5-9 Use of Starbucks, Dunkin’, Krispy Kreme, and Tim Hortons in the Last 6 Months by Demographic, 2022 (percent of consumers)
CHAPTER 6: MAKING AND DRINKING COFFEE: IN-HOME VS. AT-WORK
HIGHLIGHTS
THREE-FOURTHS OF CONSUMERS DRINK COFFEE, COFFEE DRINKS, OR COFFEE ALTERNATIVES WEEKLY
Figure 6-1 Use of Coffee at Least Once a Week (percent of consumers)
Tea Consumption Also Widespread
Figure 6-2 Use of Tea at Least Once a Week (percent of consumers)
Significant Overlap Among Coffee and Tea Drinkers
COFFEE AT HOME VS. AT WORK
Where Coffee Drinkers Drink Coffee and Where It Is Prepared
Table 6-1 Weekday Coffee Drinking: Drink in Home vs. out of Home, Made in Home vs. out of Home, 2022 (percent of employed consumers who drink coffee weekly)
Table 6-2 Weekday Coffee Drinking in and out of Home: Made in Home vs. out of Home, 2022 (percent of employed consumers who drink coffee weekly)
How Coffee Drinkers Usually Make Coffee at Home
Table 6-3 At-Home Coffee Making Methods, 2018, 2020, 2022 (percent of consumers who make coffee at home)
WORKPLACE FOOD AND BEVERAGE SERVICES
On-Premises Coffee Sources Used at Work
Table 6-4 On-Premises Coffee Sources Used While at Work, 2020 and 2022 (percent of employed consumers who drink coffee at/before work)
Availability and Use by Location Type
CHAPTER 7: CONSUMER TRENDS AND ATTITUDES ABOUT WORKPLACE COFFEE
HIGHLIGHTS
CONSUMER OPINIONS ON COFFEE IN THE WORKPLACE
Importance of Different Coffee Attributes
Table 7-1 Coffee Attribute Importance Ranking, 2022 (percent of employed consumers who drink coffee weekly)
Table 7-2 Coffee Attribute Importance Ranking by Age Bracket, 2022 (percent of employed consumers who drink coffee weekly)
Importance of Coffee Enhancements
Table 7-3 Coffee Supplements Attribute Importance Ranking, 2022 (percent of employed consumers who drink coffee weekly)
Workplace Satisfaction with Coffee
Table 7-4 Coffee Attribute Workplace Satisfaction Ranking, 2022 (percent of employed consumers who drink coffee weekly)
Are Employers Coming Up Short?
Table 7-5 Coffee Attribute Ranking: Importance and Workplace Satisfaction, 2020 (percent of employed consumers who drink coffee weekly)
COFFEE ATTITUDES
Coffee as a Productivity Tool
Coffee as a Workplace Perk
Employers Not Meeting Employee Coffee Expectations
Many Consumers Are Concerned about Workplace Hygiene, Which Is Important When Designing Break Rooms and Coffee Stations
Table 7-6 Coffee Attitudes, 2022 (percent of employed consumers who drink coffee weekly)
Coffee as a Productivity Tool: Demographic Analysis
Table 7-7 Consumer Attitudes: Coffee Helping with Productivity or Getting through the Day: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
Free Workplace Coffee and Coffee as a Workplace Perk: Demographic Analysis
Table 7-8 Consumer Attitudes: Paying for Coffee at Work and Coffee as a Workplace Perk: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
Free or Subsidized Coffee for Remote Employees and Using Coffee and Snacks to Encourage Employees to Work in the Office More: Demographic Analysis
Table 7-9 Consumer Attitudes: Coffee Subsidies for Remote Workers and Coffee and Snacks to Encourage More Work in the Office: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
Concerns about Energy and Mental Focus Can Be Addressed By Coffee and Tea
Table 7-10 Coffee Attitudes Concerning Energy and Mental Focus, 2022 (percent of consumers)
Table 7-11 Coffee Attitudes Concerning Energy and Mental Focus by Age Bracket, 2022 (percent of consumers)
USE OF COFFEE DELIVERY SUBSCRIPTIONS
Table 7-12 Use of Coffee/Tea Home Delivery by Product(s) Purchased, 2022 (percent of consumers)
CHAPTER 8: OFFICE COFFEE SERVICE PROVIDERS
HIGHLIGHTS
NATIONAL PROVIDERS VS. LOCAL PARTICIPANTS
ARAMARK CORP
Performance Trends
Table 8-1 Aramark United States Food and Support Services Revenue by Segment, 2017-2021 (million dollars)
Vending and Office Refreshments Operations
Filterfresh
COMPASS GROUP
Performance Trends
Table 8-2 Compass Group North America Revenue by Segment, 2016-2021 (million dollars)
Canteen and Canteen One Refreshment Services
Micro Market and Refreshment Services
Artisan Roasters Highlight Trend-Forward Positioning
Brewer Design and Technology
FARMER BROTHERS
Two Primary Distribution Channels
Sales Figures
KEURIG DR PEPPER
Historical Performance Trends
Table 8-3 Keurig Dr Pepper Revenue by Segment, 2018-2021 (million dollars)
At-Home and Away-from-Home Coffee Channels
Dr. Pepper Snapple merger
Coffee Systems Segment Performance Trends
Table 8-4 Keurig Dr Pepper Coffee Systems Revenue by Segment, 2018-2021 (million dollars)
SODEXO
Performance Trends
Table 8-5 Sodexo North America On-Site Solutions Revenue by Segment, 2016-2021 (million dollars)
Corporate, Education, and Healthcare Foodservice
Office Coffee Service, Micro Markets, and Vending
STARBUCKS
Restaurant, Retail, and Foodservice
Table 8-6 Starbucks Global Revenue: Licensed and Store vs. Other Revenue, 2016-2021 (million dollars)
Foodservice Products and Services
WESTROCK COFFEE HOLDINGS
Company Segments
Table 8-7 Westrock Coffee Holdings Net Sales by Segment, 2020-2021 (million dollars)
Flavors, Extracts & Ingredients (FE&I)
Sustainable Sourcing & Traceability (SS&T)
CHRIS’ COFFEE SERVICE
FIRST CHOICE COFFEE SERVICES
Figure 8-1 Single-Serve Brewer with Multiple Functions and a Wide Variety of Available Coffee Selections
Figure 8-2 Touchscreen Brewer Allows Users to Blend Milk and Chocolate with Coffee and Tea Pods
PINE HILL FRESH FOODS
Figure 8-3 Employee Coffee Services Supplemented by Mobile Catering with a Variety of Foods
RED DIAMOND
Figure 8-4 Wholesale Coffee Brands Available from Red Diamond
ROYAL CUP

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