MarketLooks: Multicultural Women

   Single User - $299

Published Jul 1, 2004 | 30 Pages | Pub ID: ML1017448

MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Multicultural Women Market
Published: July 2004

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
This Packaged Facts report assesses the consumer behavior and buying power of the 32 million women—primarily Hispanics, African Americans, and Asian Americans—who make up the multicultural women’s population. The report begins with an in-depth demographic profile of multicultural women, including their role in the workplace, educational achievement, and social values. The report presents a comprehensive overview of the attitudes and behavior of multicultural women consumers as a whole and then provides separate chapters analyzing the Hispanic, African American, and Asian American segments of the market. An overview of marketing and advertising trends in the multicultural women’s market and an assessment of media usage by multicultural women are provided. The final section includes a projection of the buying power of multicultural women through 2008 and an analysis of key trends and opportunities driving the multicultural women’s market.

In the mid-21st century, the demographic landscape of America will permanently change as non-Hispanic Whites cease to be the country’s dominant group and today’s “minority” groups become the majority. Ongoing changes in the women’s market show how the fundamentals of this demographic revolution are already in place. Between 1995 and 2003 the population of multicultural women grew five times faster than the number of non-Hispanic White women. By 2008 an estimated 36 million multicultural women will wield buying power of $1 trillion and will have a profound impact on the market for goods and services designed for women and their families.

  1. Market Size and Growth
  2. Market Definition
  3. Current Population Trends
  4. Economic Profile
  5. Social Indicators
  6. Overview of Consumer Behavior
  7. Consumer Profile: Latinas
  8. Consumer Profile: African American Women
  9. Consumer Profile: Asian American Women
  10. Trends and Opportunities
  11. Allstate Insurance Company
  12. The Coca-Cola Company
  13. The Procter & Gamble Company
  14. Unilever

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.
No results matched your search criteria.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.