MarketLooks: Gen X

   Single User - $399

Published Dec 1, 2006 | 16 Pages | Pub ID: ML1377621

MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: Gen X in the U.S.
Published: November 2006

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
It’s no wonder marketers are shaking their heads over how to position their products and services to the elusive yet surprisingly powerful cohort we have come to know as Generation X. Sandwiched between baby boomers on the one hand and Generation Y, or the 24-and-under set, on the other, these scrappy, fiercely independent adults, born between the years 1965 and 1980, have shaken off the slacker stereotype of old. Now in their mid-20s to late 30s, 55 million GenXers are vigorously taking up the mantle of financial and familial responsibility, yet they continue to question authority, prize individuality, and believe that “nobody will take care of me but me.” Still smarting from the wave of divorce and downsizing that characterized their formative years, GenXers put a high premium on quality of life. Single or married, administrator or entrepreneur, those in this cohort tend to value leisure and family activities over a fat paycheck; they’ll tend to quit a job rather than suffer boredom or, worse, too few vacation days. Style-conscious but seldom affluent, these former latchkey kids maintain their inherent suspicion of marketing and media campaigns even as they embrace products and services that answer their iconoclastic, resolutely youthful tastes and needs.

To help make sense of this passionate yet often paradoxical segment, Packaged Facts presents Generation X in the United States, a groundbreaking examination of the attitudes, preferences, and shopping behaviors of Generation X. Drawing on uniquely cross-tabulated Simmons Market Research Bureau survey data, along with government and private sector data sources, this report explores the many drivers of Generation X behavior, from their early disillusionment with cultural icons to their ongoing preoccupation with the Internet and its seemingly infinite ability to simplify, streamline, and enrich the activities and relationships of their daily lives. The report emphasizes GenXers’ cultural and ethnic diversity, and suggests that thorough research, even down to household characteristics, is vital to constructing advertising messages that are relevant to the extremely wide variety of GenX subsegments. Emerging campaigns are examined in terms of how they answer or anticipate GenX demands for authenticity, customization, and convenience; and special attention is paid to the role of blogs, viral advertising, and social networking in GenX perceptions of the marketplace.

  1. The Products
  2. Demographics
  3. Lifestyles
  4. Foods and Beverages
  5. Media and Technology
  6. Travel and Transportation
  7. Personal Finance and Home Furnishing

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.
No results matched your search criteria.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.