Functional Beverages: Market Trends and Opportunities

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Published Nov 5, 2021 | 180 Pages | Pub ID: LA16820502
Functional Beverages: Market Trends and Opportunities

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In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food and beverage purchases and desires for health and wellness. Packaged Facts has found that 36% of consumers report eating more foods that support their immune system because of the coronavirus. Survey results also reveal that those who seek out functional beverages and/or are willing to pay more for them are also more likely to report negative personal effects of the pandemic.

With a focus on “what’s next” and current consumer trends, Functional Beverages: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Functional Beverages: Market Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about foods and beverages, and how they feel about various diets and food lifestyles.


Functional Beverages: Market Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the functional beverage market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Functional beverages are drinks in ready-to-drink (RTD) or ready-to-mix/brew form (e.g., beverage powders, liquid drink enhancers, dry coffee and tea) that are purported to confer functional benefits which consumers perceive as important to health or everyday life.

This report covers the scope, size, and growth of the U.S. market for functional beverages with various functional claims such as increased energy, enhanced hydration, boosts in cognitive function/brain activity, better sleep and relaxation, boosts in immunity, increased gut health, meal replacement and weight management, and sports performance improvement.

Historical and projected retail sales are provided for functional beverages, segmented by product category (energy and sports drinks; functional carbonated drinks; functional coffees and teas; functional juices; functional waters; nutritional shakes, protein drinks, and meal replacements; yogurt drinks; and other functional beverages). Additionally, Functional Beverages: Market Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Functional Beverages: Market Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

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