Affluent and High Net Worth Market: Wealth, Banking, and Payments Trends, 8th Edition
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Affluent and High Net Worth Market: Wealth, Banking, and Payments Trends, 8th Edition segments affluent and high-net worth consumers and households, drilling down into their household finances, banking relationships and financial products and services usage and attitudes, digital engagement, payment usage and preferences, and credit card usage and preferences. The report emphasizes 5-year and 10-year trends over time, including market sizing, attitudes, usage, and other metrics. Throughout the report, affluent and high-net worth consumers and households are segmented as follows:Analysis focuses primarily on base affluent, middle/upper affluent, and high-net worth demographics. Emphasis is also placed on affluence and net worth by generation and age, as well as other demographics.
- Base affluent ($150K-$249K HH income)
- Middle/upper affluent ($250K+ HH income)
- Upper affluent ($1MM+ HH income)
- High-net worth (at least $1 million net worth)
- The Top 2% (at least $5 million net worth)
Market sizing examples include total, average, and median household wealth; the dollar value of payments made via various payment instruments; and active credit card wallet share of revolvers and transactors.
Other topics covered in this report include affluent and high-net worth consumers’:
- Attitudes toward money management, financial risk, financial services pricing, and financial services literary and competence
- Economic outlook and big-ticket item purchase expectations
- Financial emergency responses (i.e. borrowing, spending from savings, postponing payments, cutting back), including the first expected expense cut back on, first expected payment postponed, first expected account/asset spent from, and first expected borrowing source
- Digital engagement, including online and mobile purchasing, online and mobile banking, bank app, mobile wallet,
- Banking relationships, including primary banking institution, reasons for choosing primary bank