U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era

 
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Published Jun 30, 2020 | 317 Pages | Pub ID: LA16275580

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Most packaged beverage categories are mature and rely primarily on population growth, leaving beverage marketers with the challenge of bringing something new to the table. Opportunities abound for companies that invest in new product launches, seasonal offerings, the addition of functional ingredients and specialty flavors, and different marketing tactics to appeal to changing consumer preferences.

The COVID-19 pandemic has led to a sudden and sharp increase in demand for beverages in the retail sector – albeit not to the degree of the food sector, which saw more extensive stockpiling – as consumption has been shifted from the foodservice industry (including cafeterias in schools and restaurants) to the home. As a result, demand on the retail side has increased to balance some amount of the losses in the foodservice market as consumers shift their beverage spending to at-home consumption.

With a focus on “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – U.S. Beverage Market Outlook 2020 is packed with insights about consumer trends, behavior, and motivations. This report delivers actionable predictions and recommendations designed to guide retailers, service providers, wholesalers, beverage processors, packaging firms, and investors in making business decisions about the beverage market.

Scope

Combining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, U.S. Beverage Market Outlook 2020 is the go-to source for a complete understanding of the U.S. beverage market. This broad-based report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the beverage market.

U.S. Beverage Market Outlook 2020 examines product availability; surveys retail channel trends; and analyzes consumer trends and motivations. This report focuses on the market for selected beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2014-2019 and 2019-2024, with channel and marketer shares figures for 2019.

Report Methodology

The information contained in U.S. Beverage Market Outlook 2020 was developed from primary and secondary research sources. Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to food and beverage preferences. Supplementing Packaged Facts’ exclusive survey is an extensive analysis of Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. This report contains dozens of numerical tables and charts, as well as numerous product photographs. Primary research also includes interviews with food and beverage market experts; participation in and attendance at food and beverage industry events; and extensive internet canvassing. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels.

  • Executive Summary
    • COVID-19 Impacting Near Term Trends in 2020
    • E-Commerce Sales Growing Rapidly but Still Small
    • Key Ingredient-Based Product Trends
      • Plant-Based
      • Less Sugar/Calories
      • Functional Ingredients Focus on Wellness and Performance
    • Key Marketing-Based Product Trends
      • Sustainable Packaging
      • Small Brands Help Drive Innovation
    • Key Consumer-Driven Product Trends
      • Hybrid Drinks
      • Socially Conscious Consumption
    • Scope
    • Methodology
  • Overview
    • Beverage Manufacturing Outlook
      • Table Beverage Manufacturing at Manufacturers' Level Value by Product, 2009, 2014, 2019, and 2024 (billion dollars)
    • Beverage Retail Sales Forecast
      • Table Retail Sales by Top Beverage Categories, 2014, 2019-2024P (million dollars)
    • Distribution Trends
      • E-Commerce Sales
    • Grocery Delivery
      • Table Online Grocery Delivery Service Use Share by Provider and Frequency, 2017-2019
      • Brick-and-Mortar Retailers Enhance Omni-Channel Shopping Experience
        • Table Click-and-Collectors, 2018 vs. 2019 (percent)
        • Table Click-and-Collect: Store Used for Last Pick Up, 2018 vs. 2019 (percent)
      • Instacart Enhances Pickup Service
      • Coronavirus Is Changing Uses of Grocery Fulfillment Methods
      • Milkman Gets a Boost from Coronavirus
      • New Breed of Direct-to-Consumer Sales
    • Retail Channels
      • Table U.S. Retail Channel Shares by Top Beverage Categories, 2019 (percent)
  • Beverage Trend Spotlights
    • Ingredient-Based Trends
      • Plant-Based
      • Less Sugar/Calories
      • Functional Ingredients Focus on Wellness and Performance
      • Clean-Label, Energy, and Hydration
      • Flavor Forward
      • Processes Deliver Benefits
      • CBD-Infused Beverages
      • Hard Beverages
    • Marketing-Based Trends
      • Upscale: The Hottest Private Label Tier
      • Small Brands Help Drive Innovation
      • Product Collaboration Creates Win-Win Opportunities
    • Differentiation Through Packaging
      • Priorities in Packaging Features
        • Table Consumer Insights: Opinions on Food/Beverage Packaging Features, 2019 (percent of respondents)
      • Sustainability
      • Reusable
      • On-the-Go Consumption
      • Packaging Integrated Into Marketing
    • Consumer-Driven Trends
      • Hybrid Drinks
      • Socially Conscious Consumption
      • Instagrammable Beverages
      • Healthier Kids Beverages
  • Bottled and Enhanced Waters
    • Scope
    • The Market
      • Coronavirus Impact
      • Retail Sales of Bottled and Enhanced Water $20 Billion in 2019
      • Market Nearly $27 Billion by 2024
      • Volume Sales
        • Table Bottled and Enhanced Water Retail Sales, 2014-2024 (million dollars and million gallons)
      • Category Sales
        • Table Bottled and Enhanced Water Retail Sales: By Segment, 2016-2019 (million dollars)
      • Growth Opportunities
    • Competitors
      • Private Label, Nestlé, Coca-Cola, and PepsiCo Control Over 50% of the Market
        • Table Selected Marketers and Brands of Bottled and Enhanced Waters
      • Merger & Acquisition Activity
    • New Product Trends
      • Enhanced Functionality
      • Packaging
      • CBD-Infused Beverages
      • Hybrid Drinks
      • Plant-Based Water
      • Flavor-Focused Waters
      • Collagen Waters
      • Hard Seltzers
      • Kids Waters
      • Ingredient-Focused Healthier Waters
    • Consumer Trends
      • Consumers Drink Still Over Sparkling Water by a Wide Margin
        • Table Consumption Rates for Bottled Water, 2008-2018 (percent of adults)
      • People Overwhelmingly Prefer Unflavored Still Water; More Prefer Flavored Sparkling Beverages
        • Table Types of Bottled Water Drunk Most Often, 2009-2019 (percent of U.S. adults who drink bottled water)
      • Still Water Drinkers Don't Drink That Much
        • Table Glasses of Still Bottled Water Drunk in Last 7 Days, 2009-2019 (percent of U.S. adults who drink still bottled water)
      • Sparkling Beverage Drinkers Don't Drink Much Either
        • Table Glasses of Sparkling Waters/Seltzers/Natural Sodas Drunk in Last 7 Days, 2009-2019 (percent of U.S. adults who drink sparkling waters/seltzers/natural sodas)
  • Carbonated Beverages
    • Scope
    • The Market
      • Coronavirus Impact
      • Retail Sales of Carbonated Beverages Near $41 Billion in 2019
      • Market to Reach $45 Billion by 2024
      • Volume Sales
        • Table Carbonated Beverage Retail Sales, 2014-2024 (million dollars and million 1.5 gallon equivalents)
      • Category Sales
        • Table Carbonated Beverage Retail Sales by Segment, 2016-2019 (million dollars)
      • Key Opportunities for Future Growth
    • Competitors
      • Coca-Cola, PepsiCo, and Keurig Dr Pepper Control About 90% of Market
        • Table Selected Marketers and Brands of Carbonated Beverages
      • Merger & Acquisition Activity
    • New Product Trends
      • Hybrid Drinks Create Healthier and Functional Sodas
      • Sugar Reduction
      • Craft Sodas
      • CBD-Infused Sodas
      • More Sustainable Packaging
      • Flavor Exploration
    • Consumer Trends
      • Carbonated Beverage Consumption Continue to Decline
        • Table Consumption Rates for Carbonated Beverages, 2009-2019 (percent of adults)
      • Regular Non-Cola Drinkers Consume the Most
        • Table Glasses of Selected Carbonated Beverages Drunk in Last 7 Days, 2009-2019 (percent of U.S. adults that drink selected carbonated beverages)
      • Key Demographic Differences Among Coca-Cola Classic and Coco-Cola Zero Sugar Drinkers
        • Table Demographic Characteristics of Coca-Cola Classic and Coca-Cola Zero Drinkers, 2019 (Index)
  • Coffee and Ready-to-Drink Coffee
    • Scope
    • The Market
      • Coronavirus Impact
      • Retail Sales of Coffee and Ready-to-Drink Coffee Near $15 Billion in 2019
      • Market Over $17 Billion in 2024
      • Volume Sales
        • Table Coffee Retail Sales, 2014-2024 (million dollars and million ounces)
      • Category/Segment Sales
        • Table Coffee Retail Sales: By Segment, 2016-2019 (million dollars)
      • Key Opportunities for Future Growth
    • Competitors
      • Five Companies Control the Majority of the Market
        • Table Selected Marketers and Brands of Coffee
      • Merger & Acquisition Activity
    • New Product Trends
      • Enhanced Functionality Focuses on Wellness
      • Plant-Based
      • Hybrid Drinks
      • CBD-Infused Beverages
      • Hard Coffee
      • Packaging
      • At Home Coffee Shop Experience
      • Craft Coffee
      • Sugar Reduction
    • Consumer Trends
      • Most Coffee Drinkers Prefer Ground/Whole Bean
        • Table Consumption Rates for Coffee Segments, 2009-2019 (percent of households)
      • Single-Serve Pods Have Grown at Expense of Ground and Whole Bean
        • Table Forms of Ground/Whole Bean Coffee Drunk Most Often, 2009-2019 (percent of U.S. households that drink ground/whole bean coffee)
      • Coffee Drinkers Overwhelmingly Prefer Caffeinated
        • Table Type of Ground/Whole Bean and Instant Coffee Drunk Most Often, 2009-2019 (percent of U.S. households that drink ground/whole bean and instant coffee)
      • Coffee Drinkers Overwhelmingly Prefer Unflavored Over Flavored Coffee
        • Table Flavor of Ground/Whole Bean Coffee Drunk Most Often, 2017-2019 (percent of U.S. households that drink ground/whole bean coffee)
      • Coffee Consumption on the Rise
        • Table Cups of Ground Coffee (Regular or Decaf) Drunk Per Day, 2009-2019 (percent of U.S. households that drink ground coffee)
      • On-The-Go Coffee Drinkers Prefer Coffee Shops
        • Table Where Adults Get Coffee On-The-Go, 2016-2019 (percent of U.S. adults that got coffee on-the-go in the last 7 days)
  • Dairy and Dairy Alternative Beverages
    • Scope
    • The Market
      • Coronavirus Impact
      • Retail Sales of Dairy and Dairy Alternative Beverages About $24 Billion in 2019
      • Market to Reach $25 Billion in 2024
        • Table Dairy and Dairy Alternative Beverages Retail Sales, 2014-2024 (million dollars)
      • Volume Sales
        • Table Dairy and Dairy Alternative Beverages Market Retail Sales, 2014-2024 (million pints)
      • Category and Segment Sales
        • Table Dairy and Dairy Alternative Beverages Retail Sales: By Segment, 2016-2019 (million dollars)
      • Key Opportunities for Future Growth
    • Competitors
      • Dean Foods and Private Label Controlled Dairy Milk Market in 2019
        • Table Selected Marketers and Brands of Dairy and Dairy Alternative Beverages
      • Merger & Acquisition Activity
    • Product Highlight: Dairy Alternative Beverages
      • Oats Still Hot
      • Added Protein
      • Enhanced with Omega-3
      • Added Energy
      • Quinoa Milk
      • Animal-Free Milk
    • New Product Trends
      • Enhanced Functional Benefits
      • Blends
      • Indulgent Flavors
      • Creamers Ride Coffee's Wave
      • Enhanced Kids Milk
    • Consumer Trends
      • Consumption of Milk Alternatives Increasing While Milk Is Decreasing
        • Table Consumption Rates for Dairy and Dairy Alternative Beverages, 2009-2019 (percent of U.S. households)
      • 2% and Whole Milk Preferred by Consumers Most
        • Table Kind of Milk Consumed Most Often, 2009-2019 (percent of U.S. households that drink milk)
      • Organic and Lactose-Free Gaining Popularity but Remaining Niche
        • Table Type of Milk Consumed Most Often, 2009-2019 (percent of U.S. households that drink milk)
      • Households Drinking One Glass of Milk a Day or Fewer Are Increasing
        • Table Glasses of Milk Consumed by Household on Average Day, 2009-2019 (percent of U.S. households that drink milk)
      • Milk Alternatives Dominated by Almond Milk
        • Table Type of Non-Dairy Milk Alternatives Consumed Most Often, 2015-2019 (percent of U.S. adults that drink non-dairy milk alternatives)
      • Most Coffee Creamer Users Prefer Liquid, Regular, and French Vanilla Varieties
        • Table Forms, Types, and Flavors of Coffee Creamers Used Most Often, 2009-2019 (percent of U.S. households that use coffee creamers)
  • Energy and Sports Drinks
    • Scope
    • The Market
      • Coronavirus Impact
      • Retail Sales of Energy and Sports Drinks Approach $24 Billion in 2019
      • Market to Approach $32 Billion by 2024
      • Volume Sales
        • Table Energy and Sports Drinks Retail Sales, 2014-2024 (million dollars and million ounces)
      • Category and Segment Sales
        • Table Energy and Sports Drinks Retail Sales: By Segment, 2016-2019 (million dollars)
      • Key Opportunities for Future Growth
    • Competitors
      • Four Companies Control Majority of the Market
        • Table Selected Marketers and Brands of Energy and Sports Drinks
      • Merger & Acquisition Activity
    • New Product Trends
      • Enhanced Functionality
      • Hybrid Drinks
      • Clean Energy and Hydration
      • CBD-Infused Beverages
    • Consumer Trends
      • Sports and Energy Drinks Below Peak Consumption Levels
        • Table Consumption Rates for Energy Drinks/Shots and Sports Drinks, 2009-2019 (percent of adults)
      • Energy Drinks Rise and Shots Fall
        • Table Forms of Energy Drinks/Shots Drunk, 2014-2019 (percent of U.S. adults who drink energy drinks/shots)
      • Energy Drinkers Consume More Than Sports Drinkers
        • Table Number of Energy Drinks/Shots and Sports Drinks Drunk in Last 30 Days, 2009-2019 (percent of U.S. adults who drink energy drinks/shots and sports drinks)
      • Monster Continues to Outpace Competition
      • Gatorade Continues to Dominates Sports Drinks
  • Juices
    • Scope
    • The Market
      • Coronavirus Impact
      • Retail Sales of Juices Decline to $18.5 Billion in 2019
      • Market Below $18 Billion in 2024
      • Volume Sales
        • Table Juice Retail Sales, 2014-2024 (million dollars and million ounces)
      • Category Sales
        • Table Juice Market Retail Dollar Sales by Segment, 2016-2019 (million dollars)
      • Key Opportunities for Future Growth
    • Competitors
      • Coca-Cola and PepsiCo Lead Market
        • Table Selected Marketers and Brands of Juices
      • Merger & Acquisition Activity
    • New Product Trends
      • Enhanced Functionality Focuses on Wellness
      • Sugar Reduction
      • Flavor-Focused Juices
      • Hybrid Drinks
      • Better-For-You Kids' Juice
      • CBD-Infused Juices
      • Hard Juices
    • Consumer Trends
      • Traditional Juice Consumption Declines
        • Table Consumption Rates for Juices by Product, 2009-2019 (percent of U.S. households)
      • OJ Drinkers: Increasingly Prefer Plastic Jugs and Glass Bottles Over Cartons
        • Table Package Type of Orange Juice Drunk Most Often, 2009-2019 (percent of U.S. adults that drink orange juice)
      • OJ Drinkers Don't Consume That Much
        • Table Glasses of Orange Juice Drunk by Household on Average Day, 2009-2019 (percent of U.S. households that drink orange juice)
      • Other Fruit Juice/Drink Consumers: Most Prefer Glass Bottles and Plastic Jugs
        • Table Package Types of Other Fruit Juices/Drinks Drunk Most Often, 2009-2019 (percent of U.S. households that drink other fruit juices/drinks)
      • Other Fruit Juices/Drinks: Apple and Cranberry Favorite Flavors but Lemonade Fastest Growing
        • Table Flavors of Other Fruit Juices/Drinks Drunk Most Often, 2009-2019 (percent of U.S. households that drink other fruit juices/drinks)
      • Other Fruit Juice/Drink Drinkers Don't Consume That Much
        • Table Glasses of Other Fruit Juices/Drinks Drunk by Household on Average Day, 2009-2019 (percent of U.S. households that drink other fruit juices/drinks
  • Tea and Ready-to-Drink Tea
    • Scope
    • The Market
      • Coronavirus Impact
      • Retail Sales of Tea and Ready-to-Drink Tea Over $8 Billion in 2019
      • Market to Exceed $9 Billion by 2024
      • Volume Sales
        • Table Tea and RTD Tea Retail Sales, 2014-2024 (million dollars and million ounces)
      • Category and Segment Sales
        • Table Tea and RTD Tea Retail Sales by Segment, 2016-2019 (million dollars)
      • Key Opportunities for Future Growth
    • Competitors
      • Five Companies Lead Market
        • Table Selected Marketers and Brands of Teas
      • Merger & Acquisition Activity
    • New Product Trends
      • Enhanced Functionality Focuses on Wellness
      • Organic Is a Driver of Clean Label
      • Hybrid Drinks
      • Kombucha Has Been Hot
      • Sugar Reduction
      • More Sustainable Packaging
      • CBD-Infused Beverages
      • Hard Teas
      • Brewing Methods
    • Consumer Trends
      • Despite Declines, Most People Still Prefer Tea Bags
        • Table Consumption Rates for Tea, 2009-2019 (percent of households)
      • Tea (Bags/Packages)
        • Table Purpose for Using Tea (Bags/Packages), 2009-2019 (percent of U.S. households that drink tea from bags/packages)
        • Table Flavor of Tea Drunk Most Often, 2009-2019 (percent of U.S. households that drink tea from bags/packages)
        • Table Cups of Tea Drunk by Household on Average Day, 2009-2019 (percent of U.S. households that drink tea from bags/packages)
      • RTD Iced Tea
        • Table Type of RTD Iced Tea Drunk Most Often, 2009-2019 (percent of U.S. adults that drink RTD iced tea)

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