Multicultural Market Reports

The dramatic rise in the size of the multicultural population has been part of an accelerating change in the composition of the American population as a whole.  Between 1990 and 2014 the U.S. population added 60 million Hispanics, African Americans, Asian Americans, and other members of multicultural population groups. By 2044, according to Census Bureau projections, over half the population will belong to a minority group—any group other than non-Hispanic White.  By 2060, moreover, nearly a fifth of the population is projected to be foreign-born. The reports in this collection analyzes the trends influencing the rise of multicultural consumers beyond population growth, including examinations of rising buying power and household income, education and employment levels, product preferences, household structure, and much more.

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Published: Oct 4, 2016 | Price: $3,995.00
Hispanic Foods And Beverages In The U.S., 6th EditionPackaged Facts new report Hispanic Foods and Beverages in the U.S., 6th Edition, covers the efforts marketers are making as well as what currently appeals to consumers. The report projects that sales of Hispanic foods and beverage in the U.S....
Published: Sep 9, 2016 | Price: $3,995.00
African-Americans: Demographic and Consumer Spending Trends, 10th EditionNow in its 10th edition, this report analyzes consumer spending and demographic trends for the African-American population in the United States. Packaged Facts defines the African-American population as including individuals...
Published: Nov 11, 2015 | Price: $3,500.00
Millennial Parents in the U.S. Millennial Parents in the U.S. analyzes the complex world of the more than 20 million 18- to 34-year-olds who are raising children. and highlights the implications for marketers. One consideration is that the demographic and social profile of Millennial parents...
Published: Jun 8, 2012 | Price: $3,195.00
With the rapid expansion of racial and ethnic minorities in the U.S. over the next ten years, ethnic health and beauty care product (EHBC) marketers have a fast growing target market. During 2010, the EHBC market posted growth of nearly 13%, and during 2011 the market continued to advance at a...
Published: May 1, 2010 | Price: $3,080.00
As consumer confidence and economic optimism slowly returned in the first half of 2010, marketers and market researchers differed sharply over whether the price-conscious consumer who dominated the marketplace during the Great Recession would prove to be a temporary aberration or a permanent...
Published: Mar 1, 2010 | Price: $3,195.00
No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of the store, sleepy and low-end? In reality, ethnic haircare, makeup, and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent...
Published: Sep 1, 2009 | Price: $2,464.00
Many Americans marveled in 2009 as an African-American woman assumed the duties of First Lady and a Latina donned the robes of a Supreme Court Justice. Yet, historians likely will find that Michelle Obama and Sonia Sotomayor were not only icons for multicultural women of their own generation in...
Published: Mar 1, 2009 | Price: $3,030.00
As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer units grew more than twice as fast as expenditures by non-Hispanic consumers....
Published: Nov 1, 2008 | Price: $2,640.00
Packaged Facts conservatively estimates that the U.S. retail market for ethnic-specific haircare, makeup, and skincare products is continuing to post strong growth in 2008 -- close to 7% -- and will finish the year at nearly $2.6 billion. Estimating the amounts that ethnic consumers spend on...
Published: Aug 1, 2008 | Price: $3,850.00
This completely new Packaged Facts report provides a comprehensive look at the 36 million young consumers in the 3- to 11-year-old age group. Today’s kids and tweens are on the cutting edge of the digital generation. They move seamlessly from sitting in front of Saturday morning TV to...
Published: Feb 1, 2008 | Price: $3,850.00
This new Packaged Facts report provides an in-depth analysis of the attitudes and behavior of African-American consumers. With a population exceeding 38 million and with buying power projected to exceed $1.1 trillion in 2012, African Americans remain a crucial part of the American consumer...
Published: Sep 1, 2007 | Price: $3,000.00
Despite a constant search for new revenue and clients, the credit, debit and prepaid card industries have largely overlooked the African American market as an attractive segment. The recent and understandable enthusiasm for the opportunities afforded by the Hispanic market has eclipsed the strong...
Published: Aug 1, 2007 | Price: $3,000.00
Salsa and hot sauce sales surpass ketchup. Tortillas enable the popular “wrap” sandwich. And avocados, mangos and cilantro can be found in every produce department. “Hispanic” is weaving its way into all U.S. food and beverage categories. Not only are the sales of staples...
Published: Jun 1, 2007 | Price: $3,500.00
The Teens Market in the U.S.The Teens Market in the U.S., a new Packaged Facts report, provides a comprehensive analysis of the consumer behavior of the 26 million 12- to 17-year-olds who comprise the teens market. With an aggregate income of $80 billion, teens represent an important consumer...
Published: Oct 1, 2006 | Price: $2,800.00
Where Hispanics Live and Where They’re From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior, a new report from Packaged Facts, draws upon the Simmons National Hispanic Consumer Survey to provide an in-depth analysis of Hispanic consumers across...
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