E-Financial Services Market Reports
Consumer access to smartphones is driving the mobile and alternative payment market, thanks to falling smartphone prices, competitive mobile phone service plans, and the increasing integration of smartphones into consumer lifestyles. In 2015, according to Packaged Facts survey data, smartphone penetration among U.S. adults surpassed 70%. Even in the home, where desktop internet has reigned for more than 20 years, mobile internet use is driving ahead: in 2015, 36% adults had used their mobile phone in the past 7 days to access the internet at home. It’s clear that Americans are increasingly turning to the convenience of technology in all facets of life. The reports in this collection will provide the competitive edge in staying ahead of the latest trends shaping the market for internet, mobile, and alternative banking—including topics covering online banking, internet security, privacy and fraud issues, and more.