Banking Market Reports
Banking institutions will need to continue to adapt to the seismic shift in U.S. household income trends, which has enormous ramifications for consumer banking and borrowing. Trends suggest continued divergence, shaping a growing affluent class and a shrinking middle class. Further, only 1 in 5 adults strongly agree that they are very good at managing money, and only 10% strongly agree that they are financially secure, beliefs that suggest an important role for financial institutions that can market their ability to help consumers manage money and build financial security. The reports in this collection cover the gamut of bank-related trends in the financial industry, from debit and credit cards to unbanked and underbanked consumers to borrowing trends, and more.