70% of Dog and Cat Owners Purchase Gifts for Pets During Christmas and Winter Holidays

Press Release
Nov 13, 2019

Consumers claim the holidays are the perfect time to pamper their pets

Rockville (MD), November 13, 2019 — A substantial majority of dog owners (78%) and cat owners (72%) purchase special gifts or treats for their pets during the Christmas and Winter holiday season, according to Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition, a new report by market research firm Packaged Facts.

“The holidays offer the perfect opportunity to show our family members we care, and for most American pet parents their dogs and cats are as much a part of the family as the humans are,” says David Sprinkle, research director for Packaged Facts.

Dog owners most likely to give holiday gifts or treats to their pets are Millennials (age 25-39) and those who are married/partnered and without children. Cat owners who are married/partnered without children also have an exceptionally high propensity to give their cats holiday gifts or treats.

Four in five dog or cat owners enjoy buying products that pamper their pets. A majority (58%) of pet owners pamper their pets by giving them indulgent treats. Millennial pet owners are most likely to offer indulgent treats to their pets.

Packaged Facts estimates that more than half of U.S. households have a pet in their midst. Households with pets total 67 million. Dogs live in 39% and cats reside in 24% of U.S. households. One in eight households has other pets, including fish, birds, reptiles, or small animals such as rabbits, hamsters or gerbils.

About the Report

Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition (published 10/2019, 225 pages) is available for $3,995 from Packaged Facts.

Media members please contact our Communications Manager Daniel Granderson at dgranderson@packagedfacts.com for a copy of the report summary. Those interested in purchasing the report can contact Research Specialist Jeff Miller at jmiller@marketresearch.com or visit https://www.packagedfacts.com/updates/Pet-Population-Ownership.

This report analyzes trends in the size and characteristics of the pet population and provides projections of the size of the population of dogs and cats. It includes an analysis of changes in pet ownership over the past decade and a demographic profile of the population of pet owners as well as highlights of the consumer behavior and attitudes of pet owners. The report contains separate chapters on Hispanic pet owners and Gen Z and Millennial pet owners.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.

For more essential insights from Packaged Facts be sure to follow us on Twitter (@packaged_facts), LinkedIn, and YouTube.


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